infographic: 19 stats to prove why your business needs digital signage
TRANSCRIPT
Digital Signage is the industry term for
televisions in your store that play videos,
images, and text that engage customers.
74% of all purchase decisions are
made in store.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
4 times as many customers would rather watch
a video about a product than read about it.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
The brain processes images 60,000 times
faster than it does text.
Source: Visual Marketing: A Picture’s Worth 60,000 Words
Digital displays capture 400% more
views than static displays.
Source: Embed Signage, 2014 - Why Digital Signage?
Digital Signage has a higher recall rate (52%)
than television ads (32%), radio ads (27%),
magazines (21%), and billboard (30%).Source: Global Industry Analysts, Inc, 2014 - Digital Signage Vs.
Digital displays can potentially double
audience information retention.
Source: Embed Signage, 2014 - Why Digital Signage?
1 in 5 people made an unplanned purchase
after seeing an ad via Digital Signage.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
4 out of 5 brands noticed up to a 33% increase in
sales through the use of Digital Signage.
Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
Consumers overestimate how long they have
been waiting by 36 percent.
Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays
68% of American consumers have
made a purchase because a digital
sign caught their interest.Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
On average, one additional on premise
sign results in an increase in annual
sales revenue of 4.75%.Source: Visual Logistix, 2016 - 10 Signage Statistics Every Marketer Must Know
Digital Signage reduces perceived wait
times by as much as 35 percent.
Source: Digital Signage Today, 2015 - How Digital Signage Can Reduce Perceived Wait Times Over The Holidays
4 out of 5 shoppers say a video showing how a
product or service works is important.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
84% of all consumers said they’ve liked a
company video in their newsfeed.
Source: Animoto, 2015 - The 2015 Video Marketing Cheat Sheet
What does this have to do with Digital Signage? Click here to find out.
63% of people report that Digital Signage
catches their attention.
Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage
29.5% of customers find Digital Menus Boards
influential for the purchase of a product.
Source: SignStix, 2015 - 10 Key Stats That Are Accelerating The Adoption of Digital Signage
Digital Signage generates a 32.8% growth
in repeat customers.
Source: Mvix, 2016 - Digital Signage Statistics
Forrester researcher Dr. James McQuivey
estimates that one minute of video
is equal to 1.8 million words.Source: Insivia, 2016 - 50 Must-Know Stats About Video Marketing 2016
59% of people who see Digital Signage want
to learn more about an advertised topic.
Source: Mvix, 2016 - Digital Signage Statistics