influitive boston user group 2015
TRANSCRIPT
Hello Boston!Welcome to the Influitive User Group : )
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Yearly comparison…
#advocatemktg
Engaged Advocates
9,734
34579
Challenges Completed
126,000
1,074,845
20142015
3X 8X
3
Yearly comparison…
#advocatemktg
Social Shares
11,491
260,439
Referrals Submitted
3,431
14,565
20142015
22X 4X
Tipping Your Servers…and Advocacy!
How does candy impact
tips?
3%
14%
23%
Tipping Your Servers…and Advocacy!
RECIPROCITY
The human need to give back
Why?
GIVE MORE GET MOREHubs that…
BETTER
BETTER
Giving Better…
Business Value
Professional Value
Personal Value
Experiential Value
Business Value
Help advocates achieve greater results for their
organizations
Business ValueJoined AdvocatesChallenges Completed
96% Soliciting Value 67% Soliciting Value 24% Education
Business Value
Education
Valuable
Quick & Easy
Business Value
Professional Value
Help advocates drive their careers forward
Professional Value
INSIGHTTHOUGHT LEADERSHIPNETWORKING
INSIGHTTHOUGHT LEADERSHIPNETWORKING
Mentor Programs & Community
Speaking Opportunities Sector Education
Heather,
Personal Value
Give advocates value in their lives outside of work
Personal Value
Rewards Perks
Personal Value
Rewards
Tailored
Contextual
19 Redemptions in
one week
100% Redemption
Rate
Set as goal by 6
advocates in one
week
Personal Value
Perks
Unexpected!
Personal Value
“PERKS”
Surprise
Personal Value
Rewards Perks
Specific and Tailored Simple and Unexpected
Experiential Value
Offer advocates the best possible experience
Experiential Value
Experiential Value
VS.
Experiential ValueAutomated
Digests
6.37%
Challenge Notifications
23.8%
Open Rates
Click Through Rates
Open Rates
Click Through Rates 19.2
%
38.7%
Experiential Value
VS.+
Experiential Value
Fun
Experiential Value
Customized notifications
compliment automated digests!
Have some fun!
If you give...Business Value
Professional Value
Personal Value
Experiential Value
If you give...Business Value
Professional Value
Personal Value
Experiential Value
RECIPROCITY IS FUNDAMENTAL TO ADVOCACY
Don’t just think about what value you can get…
…Think about what value you can give - and give
better!
And… when you get candy……tip generously!
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Thank You Slide
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Reviews
Social SharesReferences
Engagement Referrals
78
2015 Target
Engaged Advocates: 500
Referrals: 1000
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FUN
INFO
ASK
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CAMPAIGNS
81
February
March
April
82
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84
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KISS
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ATTRACTIVE
87
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89
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• 180 social shares
• 57 testimonials
• 30 community posts
• 20 referrals
• 6 product reviews
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PREPARATION
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MARKETING
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SCARCITY
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98
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• +300 Challenge Completions
• +2 Challenges / Session
• 18% Engagement Increase
• Top of mind
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PERSONALITY
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RELATABLE
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SUMMARY• KISS
• Attractive
• Marketing
• Preparation
• Scarcity
• Personality
• Relatable
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One more thing...
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VIP COMMUNITY
#advocatemktg
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VIP COMMUNITY
#advocatemktg
vip.influitive.com/community
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Thanks a TON.
Stay tuned for Steve!
Product UpdateSteve Organ
Sr. Product Manager
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Agenda
•Introduction
•Recently released
•Product Themes for the Year
•Discussion
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Steve Organ, Sr. Product Manager
• Based in Influitive’s Toronto office• Been with Influitive since 2011• Bachelor of Arts Psychology and Music• Eloqua (2000 – 2007)• InQuira (2007 – 2011)• Other Interests: Ice Hockey, Double Bass
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It’s been an exciting year!
•Referral tracking
•Integration library
•Experiences
•Community beta
•Mobile app relaunch for iOS
•Real-time targeting
•Challenge suggestions
•Branding improvements
Product Themes
This Year
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Product Themes
1. Demonstrate value of the advocacy program
2. Assess program health and Promoting best practices
3. Easier to maintain & Faster time to value
4. Enhance core advocacy use cases (referrals, social amplification)
5. Engaging advocate experience
6. Continue to support Community
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1. Demonstrating Influitive’s Value
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2. Assessing health of Advocacy Program &
Promoting best practices
Monitor the health of your advocacy program at-a-glance
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2. Assessing health of Advocacy Program &
Promoting best practices
See how your program stacks up against similar customers
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3. Easier To Maintain & Faster Time-To-Value
• Challenge Calendar
• Bulk Editing/Publishing Challenges
• Discover fresh and popular content in the template library
• Simplify the administrator onboarding process
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4. Enhancing Core Advocacy Activities
• Referrals as a complimentary offering to the AdvocateHub
• Easy for admins to moderate the referral progression and compensation
• Customize the referral flow to reflect your business process
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4. Enhancing Core Advocacy Activities
•Surround Selling: Suggested Referrals
•Get targeted introductions from connections within the hub
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4. Enhancing Core Advocacy Activities
•Social Amplification
•Scheduled sharing of social content
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5. Deliver a Highly Engaging Advocate Experience
•Updated challenge card design
•Optimized on displaying actionable challenges to Advocates
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5. Deliver a Highly Engaging Advocate Experience
Android App - Coming Soon!
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5. Deliver a Highly Engaging Advocate Experience
Gamification Improvements
•Dynamic leaderboards: This Week, This Month, All-Time
•Group levels into standard buckets that reflect advocacy lifecycle
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6. Develop A Competitive Community Offering
More Forum Types
•Question & Answer (Quora, StackOverflow)
•Ideas/Product Steering Board Forums
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6. Develop A Competitive Community Offering
Community Improvements
•Advance moderation abilities
•Document support & collaboration
•Public sharing
•Polls
•Community gamification