devotion hacking - how to engineer advocacy, evangelism, and excitement for your company by mark...
TRANSCRIPT
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@markorgan
Founder/CEO, Influitive @markorgan, @influitive
Devotion Hacking
Mark Organ
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@markorgan
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@markorgan
It’s not all good in Marketerville
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Marshall McLuhan
Today, the messenger isthe message
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@markorgan
Advocates impact each stage of the customer lifecycle
7
References SocialPromotion
Community
Greater REACH
Accelerate REVENUE
Retain and GROW
Referrals Media/Analyst Interviews
Reviews
CaseStudies
ContentCreation & Distribution
Product/NPS
Surveys
UserGroups
CustomerAdvisoryBoards
SocialPromotion
References
Community
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@markorgan
Motivating Advocates
MACRO Factors micro factors
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@markorgan
Advocate Motivation Model
Exclusive Tribe
Social Capital Meaningful Impact
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Exclusive Tribe
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Meaningful Impact
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Social Capital
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White Hat Growth Hacking
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@markorgan
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Game mechanics fuel advocacy
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@markorgan
A/B Testing with Advocates
2%
14%
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Black Hat Growth
Hacking
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Use advocates to discover underleveraged channels
“What or who is newly influential for you over the past 6 months?”
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@markorgan 24
19 Positive Product Reviews
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Devotion Hacking: Putting it all together
Experimentation Iteration
New Channels
Advocate Motivation Model
Exclusive Tribe
Social Capital Meaningful Impact
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Make advocates your messengers
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@markorgan
Thank You!