inexxus - everywhere, all the time, july 2012
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http://www.inexxus.com The rise of mobile technology is nothing short of mesmerizing. In the space of less than decade, we have changed our habits, shifted our expectations, altered our relationships with others and reshaped the economy accordingly.TRANSCRIPT
IF YOU’RE NOT MOBILE, YOU’RE NOT SERIOUS
July2012
IF YOU’RE NOT MOBILE, YOU’RE NOT SERIOUS
July2012EVERYWHERE
allthetime
TRENDSIN MOBILE MARKETING
TRENDSIN MOBILE MARKETING
A good game can go a long way
MAKE ITOR BREAK ITMAKE ITOR BREAK ITHow is mobile helping your business?
365+MOBILEALERTS
365+MOBILEALERTS
Still relevant or on the way out? P.35
INTHEZONE INTHEZONE
Who's doing what in mobile?Everything you wanted to know
about QR codes but were afraid to ask.
**
IN THIS ISSUE LBS QR EDGE CPC PRT SMO SROI and other acronyms you need to know NOW!
01 / July, 2012
The rise of mobile technology is nothing sort of mesmerizing. In the space of less than a dozen years we have changed our habits, shifted our expectations, altered our relationship to each
other, and reshaped the economy. TThe numbers are dizzying.
Everywhere,AllTheTime
“91% of people are within 3 ft. of their phone 24 hrs/day”
02 / July, 2012
6 billion mobile users worldwide at the beginning of 201287% of the world’s population is mobile30% of the world’s mobile users live in India and China300 million mobile subscribers in the US492 million smart phones shipped in 20117.8 trillion text messages sent in 2011AAmericans spent $5.3 billion on mobile advertising in 2011Revenue from mobile advertising is expected to exceed $20 trillion by 2015
Everywhere,AllTheTime
B
03 / July, 2012
ut what are we doing with all this mobile freedom? How is the technology serving us? Let’s look at some more numbers.
61% of people use their mobile phones to play games
50% use it for social networking
3 hours a day is spent socializing on a mobile device
61% of people use their mobile phones to play games
50% use it for social networking
3 hours a day is spent socializing on a mobile device
61% of people use their mobile phones to play games
50% use it for social networking
3 hours a day is spent socializing on a mobile device
61% of people use their mobile phones to play games
50% use it for social networking
3 hours a day is spent socializing on a mobile device
“In many countries, internet IS your phone”
Everywhere,AllTheTime
I123456
Themed games or applications can promote your brand, generate revenue, and take up valuable real estate on the handset.
Properly managed, opt-in text alerts keep your brand front and centre.
QR (quick-response) codes let your customers access your information from where ever they are.
EnEnsuring that you have a mobile-friendly website means your customer is not dependent on their desk-top and that content is not lost when they are on their handset.
Location-based services (LBS) let you pinpoint and promote locations.
Optimize purchasing directly from handsets by ensuring a mobile e-commerce.
In other words, they’re there and they want to be stimulated, spoken to, engaged, led, and inspired. Can you do it? There are many options and avenues for an ambitious company.
04 / July, 2012Everywhere,AllTheTime
05 / July, 2012
“By 2014, mobile internet should take over desktop internet usage.”
obile handsets and tablets are the present and the future of digital growth, outpacing all other computer development. The customer expects to have everything not only at a push of a buon, but in the palm of his hand. In fact, 9 out of 10 mobile searches lead to action, and half of those lead to a purchase. This is not rocket science - you can succeed in mobile.M
Everywhere,AllTheTime
N ot only that, if you don’t succeed now, chanc-es are you will get left behind. Most online watchers are predicting that mobile will be the dominant technology in 5 years, overtak-ing desktop.
Current usage and adoption is growing at a much faster rate, around the world, than during early desktop years. In the future, as in the day after tomorrow, the vast majority of users who visit your online footprint will be doing so via mobile.
“70% of all mobile searches
result in action within 1 hour.”
“There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.”
06 / July, 2012Everywhere,AllTheTime
M
“90% of text messages are read within 3 MINUTES of
being delivered.”
Mobile marketing is a distinct and unique way to establish dialogue with customers. It requires being creative with the device’s smaller screen size.
Messages must be short and instantly understood, creating a call to action with a minimum of steps. It is predicted that mobile marketing and advertising will surpass $6.5 billion by the end of 2012.
07 / July, 2012 Everywhere,AllTheTime
08 / July, 2012
SSome of the most creative minds today are working in the games and applications sector. iNexxus works with leading game developers to custom build active, immer-sive and successful games for mmobile.
No maer your target market - shoppers, kids, gamers, fans, newbies - we can build the game or appli-cation that will take your company to the next level.
Are you ready?
Everywhere,AllTheTime
“74% of smartphone users use their phone to
help with shopping, with 79% ultimately making a ultimately making a purchase as a result.
”
“ 30 million consumers watch television content via their mobile phones. ”
01 / July, 2012 Everywhere,AllTheTime
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