inexxus - corona, reaching beyond normal limits and surpassing expectations, may 2012
DESCRIPTION
http://www.inexxus.com iNexxus aids top rated companies in creating new heights of success and surpassing expectations by creating social media campaigns that depict a specific image. iNexxus successfully creates brand awareness and opens direct links of communication between consumers and providers to promote loyalty and sales. Creative strategic campaigns with targeted direction were born at iNexxus and handed to Corona Europe.TRANSCRIPT
SUMMERTIME BEER FOR A YEAR ROUND EXPERIENCE
IN ASSOCIATION WITH : CORONA EXTRA | CORONA NEGRA MODELO | CORONA MODELO ESPECIAL | CORONA PACÍFICO |
MAY 2012
8tipsto increasing the fan base
SUMMERTIME BEER FOR A YEAR ROUND EXPERIENCE
CoronaExtra
The first step to going farther is starting over
RE-BRANDINGRE-INVENTINGRE-IMAGINING
ONE ON ONEHow Corona Europe expanded its territory, one customer at a time
2075 University Suite 1201
Montreal, Quebec.H3A 2L1, Canada+1 514 894 2244+1 800 986 9342
MONTREAL
NEW YOR
K
41 Madiso
n Avenue
31st Floor
New York,
NY 10010
-011
(646) 202
-2683
DUBAIDubai Airport Free Trade Zone 03rd East Wing Building 04th Floor, P.O.Box - 54620 Zip: 54620-011
head office
other offic
es
THE CHALLENGE
C
C
Corona Europe was looking to exceed their own expectations as they spread the love of their beer across Europe. Regions tar-geted included Austria, Ireland, Denmark, Switzerland, and Germany. Introducing a new beer, especially one with a North American pedigree into this region of her-itage beers, was a challenge!
Corona Europe wanted to increase knowledge of the brand and to associ-ate it with summer, fun, and youth. The name, the look of the bole, the wedge of lime, scenes of beach and va-cation, and pulsing music - all this had to be first and foremost in people’s minds when they thought Corona Beer.
The company was looking to in-crease metrics in both social media and in their boom line.
THE SOLUTION
IIn order to boost brand awareness, a complete re-launch was needed. Al-though the brand had been around for some years, the iNexxus team deter-mined that we were going to consider it a brand new beer and treat it as such. This would encourage consumers to look at it from a fresh perspective.
Only social media had the potential to do this convincingly. We needed to create a space for one-on-one commu-nication with the fans, and make a new impression that was fresh with their audience. The goal was to establish Corona Europe’s social media outlets as mmust-haves for every young person in the regions.
TW
THE STRATEGY
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THE RESULT
Some metrics:
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