MAKING SURE YOU HAVE WHAT IT TAKES TO SUCCEED AUGUST 2012

OPTIMIZINGYOUR ENGINE

8tipsLooking under the hood of a successful marketing campaign

How the intelligent use of social media can be the beginning, middle and end of your brand's success

How Facebook became the single biggest predictor of a campaign's reach

If you're not optimizing, you're not

doing it right

ONE WORD:SOCIAL MEDIA

SEO

Twier tips & tactics

SAY WHAT?EVERYBODY'S FRIEND

Y You might like to imagine the roar of the race track or the thrust of a train, but your company’s most powerful engine is online. Silent, stealth, intelligent - these are the key words for how your business will grow and prosper. Your online presence - everything from the front and centre aspects of Facebook, Twier and YouTube, to the behind the scenes tinkering with SEO (s(search engine optimization) - is a key factor in determining your market share, conversion rates and turnovers. And, of course, your ultimate rev-enue potential.

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DDon’t let your social media mar-keting be in vain. The three most important uses of social media are to support product launch, man-agement and optimization. Adapt-ing to change and responding to subtle shifts in the market place is essential when assessing your ROI.

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GOOGLE & SEO:

“What happens in Vegas stays in Vegas; what happens on Twit-ter stay on Google forever!”

“Focus on how

to be social, not

on how to do social.”

SEO

iNexxuesiNexxus guarantees that your online content is search engine friendly. The next time someone “asks Google” a ques-tion, we want to be sure that your com-pany is the answer

SEO, or search engine optimiza-tion, is the process of improving your brand’s search results in order to increase traffic to desig-nated sites (your website, blog, Facebook, etc). This is done by paying aention to keyword usage, ccontent management, algorithm analysis, links, metatags, search analytics, search-friendly content, intuitive menus and navigation, and indexing. Some companies be-lieve this is so important they have entire teams permanently dedicated to SEO.

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FACEBOOK: Facebook is critical to a company’s success. It is by far the preferred way to share content such as links, information, images, and recom-mendations. People are talking and the language they are using is Facebook.

93% of adults in the US have Facebook profiles.

Active users around the world total 850 million. There are over 3 billion “likes” per day.

93% of Facebook users share shopping suggestions and recommendations.

It is projected that Facebook will hit the 1 billion user mark by 2013!

For companies and brands, this information is invaluable. If you are not connecting directly to your customers via Facebook, then you are missing out on the

most critical tool at your dispos-al. Smart brands use Facebook to stay in touch with their clients and fan base, share news and sto-ries, and get the word out on spe-cial deals and promotions.

If content is king, then conversion is queen.

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FSocial networks aren’t about Web sites. They’re about experiences.

ETWITTER

Everybody has something to say! With over 200 million regis-

tered users worldwide, and 1 billion tweets every five days, the Twier con-versation continues to explode. And be-cause it is fresh, raw and generally “un-censored,” the level of trust and interest

is particularly high.

New marketing is about the relationships, not the medium.

What does this mean for your company? Think of Twier as regular “bursts” of conversation with your customers. A vibrant and articulate Twier presence goes a long way to creating a rapport, establishing trust, and generating interest.

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iNexxus

F

iNexxus adds a lively and engaging Twier presence to your campaign. Using Twier effectively, we can track client interaction based on search terms, retweets, replies, hashtag cre-ation, and so on. Twier ads make it possible to corral a large audience and bribring them to where you want to go: your Facebook page, your website, promotional site - the choice is yours.

Finally, we can “listen in” on conversations about your brand and respond immedi-ately. This raw and immedi-ate feedback is priceless and can go a long way to helping you tweak your product, your message, or your strat-egy.

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OOkay, you got them to your website or your mobile app. Now what? What is your goal? Maximize traf-fic? Increase subscribers? Sell goods? Conversion is all about keeping your visitors and turning them into customers.

There are four types of con-version benchmark rates that must be first analyzed and then optimized:

Site session conversion rate: who is visiting and how long are they staying?Visitor conversion rate: where do they go, what do they do?

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CONVERSION:

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Shopping basket conversion rate: what is your rate of visitors to shoppers?

Search conversion rate: what are they looking for? do they find it?

T

“Companies that blog get 55% more web traffic and 70% more leads than those

that don’t.”

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The iNexxus team reviews every comp-onent of your web presence to implement high impact conversion strategies. Our quality cconversion audits help pinpoint your challenges and define your strategies. The end result is that your website acts like a funnel, bringing people exactly to where you want them.

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AAs anyone who graduated from high school knows: reputation is everything. Today’s consumers are savvy and fully armed. A myriad of review, research and discussion sites means that every single comment - negative or pos-ititive, warranted or not - has the power to

influence countless potential cli-ents. On the positive side, your brand or product can “go viral” and succeed beyond your wildest dreams. The downside, however, is just as huge. A negative asso-ciation with your brand can spell tthe beginning of the end.

REPUTATION MANAGEMENT:

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RReputation management is the process of tracking your brand’s presence on the Internet and do what is needed to both minimize negative or damaging associations and boost positive ones.

iNexxus uses complex and thorough analytics to monitor and re-spond to all mentions and reviews of your company, including on: review sites, Facebook, Twier, YouTube, competing companies, discussion boards, and so on.

InIn addition, iNexxus builds strong relationships with the relevant influence-makers in your field: bloggers, reviewers, journalists, trendseers. Where necessary, the iNexxus team goes on the offensive, combating neg-ative press, ripoff reports, social media aacks, forum posts, and other negative search results associated with your name or business. Wherever your company isis mentioned, iNexxus is making sure you look your best.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

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