iNewspaperBen AllenJacob Cain

Teresa DunnMarcus Johnson

Chris KeirnsKelsey Wright

Purpose

•Think Different• iMac, iBook, iPod, iPhone, iPad

•iNewspaper• Allows users to download

electronic versions of their favorite newspaper.

• Example- New York Times, Wall Street Journal, USA Today

A New Generation

•Convenience• Apple makes everything easier!

• Just Imagine!

•Difference from IBooks?

History of the Newspaper

•Roman Acta Diurna appeared in 59 B.C.

•Gutenberg invented printing press in 1447

•1556 Venetian Government started charging a “Gazetta” which means small coin

•17th Century is when the newspaper started showing up regularly

•1766 Sweden passed the first laws protecting press freedom

•1890 to 1920 was called the golden age of newspapers

Newspapers in the 1900’s

•The society of professional journalists. Sigma Delta Chi is founded in 1909

•Papers moved based on delivery availability

•Large variety of content

•News was massed produced

•Readers liked certain parts of the paper, if the paper threw them out the stopped reading

Internet, Television, and

Radio• Radio

• Slowed the growth of newspapers

• It allowed news to be given in real time

• Television

• In 1955 64% of Americans households had a T.V.

• Costed newspapers a lot of advertising

• Internet

• Late 1990’s internet gave a serious blow to newspapers

How Newspapers Survived?

•People want reliable news

•Other sources not always reliable

•People grew up with the newspaper

•Certain ages prefer it to the new age

Future for Newspapers

• The Decline of Newspapers

• Print Newspapers

• Online Newspapers

• Advertisements

• What do we use Newspapers for today?

• To Receive Reliable Information

• What else?

Print Newspapers

•Average Newspaper Circulation

•13 percent drop in the last year

•John Morton (Maryland Base Newspaper Consultant)

•“Things are getting worse at a somewhat slower rate”

Online Newspapers•Problems with Online

Newspapers

•No Subscription

•Poor web design

•Not Enough Visitors

Advertising

iNewspaper• Similar to the app iBooks.

• It is thought that Apple has created the new service so that users can access a wide range of newspapers in one place, rather than having to flip between different dedicated apps.

• People will be able to do full subscriptions or single issue

• Apple is believed to have created a suite of software to make it easier and cheaper for publishers to create attractive digital versions of newspapers and magazines, with high-resolution photos and videos integrated into articles.

• A dozen newspapers are already on board with Apple and presently have their own iPad app

• The new service will initially be available in the US and later on forwarded to other regions. The tech giant is waiting for the negotiations to turn fruitful with the publishers, as to what cut would the Apple share from each subscription. Currently 30 percent of the share, Apple takes from music, games and other application sales.

• Several publishers, including Time Warner and Next Issue Media have refused to sign the Apple’s offer, mainly due to revenue sharing. Whereas these publishers are also heard to be in talks with Google on unveiling an Android-based tablet to compete with Apple.

Projected iNewspaper Target Market

• iTouch and iPhone users• Frequent Travelers• Quick Access to web, e-mail, and internet

• iPhone for people of 60• 11 million people projected to have iPad by the end of this year

Projected iNewspaper Target

Market• Consumers who own an iPad

• Brand Loyalists

• Pushes a strong identification with anything young, up to

the minute and smart. • iPad has been a huge

success for Apple

Daily•Rupert Murdoch and Steve Jobs are preparing

to release a new digital newspaper called “Daily” at the end of this month

•Daily has been in secret development the past couple months has is intended to be the world’s first newspaper made exclusively for tablet style computers

Wrap Up

•Apple continues to be on the forefront of innovation

•Daily is a response to failed negotiations with the newspaper industry

•Branding will see Apple through