indonesia travelers & their online behavior
DESCRIPTION
Indonesia Travelers & their Online Behaviors basically highlights about how internet changed the way people travel in Indonesia and how it helps travelers to budget their trip smartly. Budget travelers have big potential to be targeted market.TRANSCRIPT
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PRESTASI
Mad Alkatiri
Traveler & Travel Industry Enthusiastt. @madalkatiri
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Spent most of my high school study with gun fire & bombs sounds
in Ambon. Colorful (& unforgettable)
experience!
Image: npr.org
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Graduated from Telkom University, Business Management School when I was 21 years old.
2010
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Since 23 years old, I started to be invited as speaker for several international travel conferences
Eye for Travel's Social Media and Mobile Asia in Hong Kong, September 2012Extraordinary Tourism Exchange (ETE) by ATEC in Perth Australia, August 2013
Eye for Travel's Social Media and Mobile Asia in Hong Kong, November 2013The first SES Conference in Jakarta, March 2014
Web in Travel Indonesia Conference in Jakarta, April 2014Travel Distribution Summit Asia in Singapore, May 2014
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Top 10Indonesia Top Young Marketers 2014
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Wanted to visit 34 provinces Indonesia before 25 years old. Completed: 26 April 2014.Personal ambitious.
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Indonesia Travelers & theirOnline BehaviorPresented by Mad Alkatiri at Telkom Inditourism Seminar - Jakarta
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“Travel is now becoming a cool
lifestyle for people in Indonesia. It’s like: if
you’re traveling, you’re cool person already.”
@MADALKATIRI
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Things you can see everyday: Indonesia
brands are now pushing travel theme brand
activity as respond to “travel as new trending
lifestyle”
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These days: everyone can travel. Even with very small budget, thanks to many cheap hotels and low cost carriers.Travel these days
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“Boeing has bagged its biggest ever commercial order after signing a deal
worth $21.7bn with Indonesian airline Lion Air.”
- BBC.COM
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“Airbus signed its biggest deal ever on Monday,an order from Indonesian’s Lion Air worth $24bn.” – USA TODAY
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“With this new hub, international tourists from
North Asia and Australia will even more easier and
cheaper to Indonesia via Bali. Vice versa.”
- JAKARTA GLOBE
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BUDGET HOTELSHOT COMMODITIES THESE DAYS FOR TRAVELERS
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Belitung Trip 3D2N: how much I spent? 2014
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Belitung trip 2D2N (February 2014), total spent: Rp. 600,000,-.
Included: flights ticket, accommodation, transportation, boat rent.
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Raja Ampat Trip 7D6N: how much I spent? 2012
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Raja Ampat trip 7D6N (September 2014), total spent: Rp. 4,000,000,-.
Included: flights ticket, accommodation, transportation, boat rent and diving.
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INTERNETCHANGES THE WAY PEOPLE TRAVEL
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Google Indonesia released 61 pages study result about Online Travel Agent & Accommodation in Indonesia. Let’s take a look some of those.
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ONLINE BEHAVIOURS OF TRAVELERS.
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PHASE #1: PICK A DESTINATION
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INSPIRED BY THEIR FRIENDS & FAMILIES VIA SOCIAL MEDIA.
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PHASE #2: PLAN A TRIP
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Google said there is now Zero Moment of Truth (ZMOT) before most of the booking.On Planning Trip Phase
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Search engines
Hotel comparison and booking website
Direct hotel websites
Airline websites
Social networks
Video portals to watch relevant videos
Tourism destination web pages
Holiday review sites / applications
Group buying sites / applications
Personal blogs, online travel articles, etc.
Web portals
Talks with friends, family or colleagues
Stimulus First moment of truth
FRAMING THE ACCOMODATION PATH TO PURCHASE
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Indonesian travellers are using an average of 5 sources when researching accommodation. More than 8/10 turn to online sources, and just over 3/4 rely on personal contact especially friends and family. With most using online. – Google Indonesia
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This is also because: the better we’re preparing the trip, the cheaper it gets.On Planning Trip Phase
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Whilst a large proportion rely on online when researching accommodation, almost 1/3 book their accommodation online.
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Why Online?
Being able to book anytime, ability to compare and price competitiveness are all key advantages to booking online.
- Google Indonesia
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PHASE #3: ON A TRIP
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The always connected travelers: use their mobile even more while traveling.On Trip Phase
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DID YOU KNOW?
83% OF INDONESIANS SHARE THEIR TRIP EXPERIENCES DURING THE TRIP?
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Proportion of travellers frequently using social media during travel.
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PHASE #4: POST A TRIP
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Thanks!Mad Alkatiri – [email protected]