indonesia digital landscape 2014 (pdf)

INDONESIA Digital Landscape 2014

1 INDONESIA POPULATION

Digital Landscape 2014

Overview

253 Millions Population (4th world rank)

83 Millions Internet Users (8th world rank)

430% Growing Internet Population in Last Five

Years

Source: Internet World Stats, Global Web Index, Ministry of Communication and Informatics

Republic of Indonesia 2014

Overview

42,2

55,2

61,1

74,6

8

13,8

24,2

31,17

0

10

20

30

40

50

60

70

80

2010 2011 2012 2013

Internet Users Netizen

Source: MarkPlus Insight 2014

Netizen is defined as someone who spends at least three hours online per day

The survey reveals that Indonesia now has 74.6 million internet users, a 22 percent increase from last year’s 61.1 million.

That number will pass 100 million in 2015.

INTERNET USERS

in millions

Snapshot

255,461,124 Total Population

83,600,000 Internet Users

69,000,000 Facebook Users

51% Urban & 49% Rural

33% Internet Penetration

27% Facebook Penetration

281,963,665 Active Mobile Subscription

112% Mobile Subscription

Penetration

Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial

Internet Indicators

5H 27M Avg Time That Internet Users Spend Using The

Internet Each Day Using Desktop/Notebook

14% Mobile Internet Penetration of Total Population

2H 30M Average Time Mobile Internet Per Day

Source: Global Web Index; US Cencus Bureau; WeAreSocial

2 MOBILE INTERNET


Mobile Stats

80,1M Active Mobile Broadbands Subscription

32% Mobile Broadbands Subscription of Total

Population

52M Active Social Media Users Accessing from

Mobile Device

21% Penetration of Mobile Social from Total

Population

Source: US Census Bureau; WeAreSocial

Mobile

Prepaid Users of Total Mobile

Subscription

Post Paid Users of Total

Mobile Subscription

3G Connection of Total

Mobile Subscription

281,963,665 Active Mobile Subscription

22%

1%

99%

0% 20% 40% 60% 80% 100% 120%

Source: GSMA Intelligence; WeAreSocial

Mobile

Smartphone Users Searching

for Local Information

Smartphone Users Researching

Product/Service from Their

Phone

Smartphone Users Who Have

Purchased from Their Phone

95.867.646 Smartphone Users

57%

95%

94%

34%

Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”

Smartphone Penetration as

% of Total Mobile

Subscription

3 SOCIAL NETWORKS


Social Media Use

98%

93%

80%

74%

39%

32%

79%

59%

41%

33%

15%

12%

Any Social Network

Facebook

Twitter

Google +

Linkedin

Instagram

Used in The Past Month Own an Account

Source: Global Web Index; WeAreSocial

Note: Figure represent percentage of internet users

Facebook Users

Global

58,1

69,0

86

202

1.310

- 500,0 1.000,0 1.500,0

US & Canada

Brazil

Indonesia

India

INDONESIA IS THE 4th BIGGEST GLOBAL USERS

Source: eMarketer; Forbes

(in millions)

Twitter Users

Indonesia

37,30%

39,00%

44,50%

56,90%

61,70%

India

Argentina

Mexico

Brazil

INDONESIA IS THE BIGGEST TWITTER USER GROWTH IN THE WORLD

User Growth

The World's Most Active

Twitter City

• Jakarta

• New York

• Tokyo

• London

• Sao Paulo


Line User

Global Users

18

27

30

52

490

0 100 200 300 400 500 600

Japan

Indonesia

Thailand

India

INDONESIA IS THE 3RD BIGGEST GLOBAL USERS


(in millions)

Google+ Users

US

581

613

1.600

2.200

5.600

0 1000 2000 3000 4000 5000 6000

India

Brazil

UK

Indonesia

+

+

+

+

+

Source: Socialmediaslant “Google Plus Global Population”

(in thousands)

4 E-COMMERCE


B2C eCommerce Sales in Indonesia

Source: eMarketer “Digital Buyer Penetration Across APAC”

0,56

1,04

1,79

2,6

15,40% 13,30% 9,80% 7,10%

2011 2012 2013 2014

Includes travel, diigital

download and event

tickets purchased via

any digital channel

(including online, mobile

& tablet exclude

gambling

*in billion US$

Percentage of change

Sales

(in billions)

Indonesia Digital Buyer

Source: eMarketer; Nielsen Global Survey of E-Commerce (Q1 2014)

9,50% 11% 12% 12,60% 13% 13,30%

2013 2014 2015 2016 2017 2018

*measured as a percentage of internet users

Top Three Drivers Of Online Shopping

• Look at the products online before purchasing in store

• Read online reviews prior to purchasing products

• Research product online prior to purchasing

Most Purchased Products

Source: Google Indonesia and TNS “Indonesia e-Commerce Survey “ 2014

24%

39%

43%

46%

78%

Groceries

Book & Magazine

Electronics

Gadget

Fashion

Payment

Source: DailySocial; eMarketer

BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM

NOTE

Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network

Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce

24%

30%

41%

70%

COD

Credit Card

Klik BCA

Transfer

Online Shopping Considerations


61%

64%

66%

72% Prefer to save time rather

than save money

No Need to travel

Deliver directly to their

address

Easy to compare with other

products

RECENT ONLINE SHOPPER

Online Shopping Considerations


38%

40%

42%

67% If Cheaper than Offline Store

Not sure about product

quality

Lack of Security

Less ability to touch products

NON RECENT ONLINE SHOPPER

Popular Online Shopping Sites in Indonesia

Source: TechInAsia “Popular Shopping Online In Indonesia”

Online Forum & Classified

B2C

Marketplace

THANK YOU THANK YOU

Compile by Chris Adinugroho