digital numbers in indonesia update version (landscape)
TRANSCRIPT
DIGITAL NUMBERS
IN
>> I N D O N E S I A
Seno Pramuadji Digital Creative & Social Media
These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc
FEEL FREE TO WATCH!
TOTAL POPULATION
ACTIVE INTERNET USER
ACTIVE SOCIAL MEDIA USER
ACTIVE MOBILE SOCIAL USER
DIGITAL in INDONESIA
255,5M 72,7M 74M 64M
Source: We Are Social SG MAR 2015
URBANISATION: 51% PENETRATION: 28% PENETRATION: 29% URBANISATION: 51%
female male
DEMOGRAPHIC
Source: : APJII, Profil Internet
Indonesia, 2014
51
49
Source: APJII
OCCUPATION
TOP ACTIVE SOCIAL PLATFORM FACEBOOK
FB MESSENGER
GOOGLE+
SOCIAL NETWORK
MESSENGER/CHAT APP
14
11
6
9
12
7
6
7
9
6
Source: We Are Social SG MAR 2015
SKYPE
LINE
5.1 Hour TIME SPENT ON THE INTERNET Source: iNMOBI 2014,
We Are Social SG
Source: iNMOBI 2014, We Are Social SG
2,4 Hour TIME SPENT ON SOCIAL MEDIA
MONTHLY MOBILE USERS
63M People Use Facebook
Every Month In INDONESIA
ON AVERAGE, MORE THAN
69M People Use Fb Every Month In Indonesia
THAT'S
89 Of INTERNET USERS In Indonesia
Source: FACEBOOK INTERNAL 2014
Source: Social Bakers, Forbes
500.000.000 Tweets Per Day (2014)
Source: Twi[er Internal
Twi[er in Indonesia
Gender
female male
55% 45%
Age
Occupa]on Educa]on
36
37
21 6
1
25-‐34
35-‐44
45-‐54
55-‐64
C-‐suite:
White Collars
Professionals
Others
25%
41%
20%
15%
University PostGrad
College
University Grad
2nd educa]on
7%
16%
64%
13%
INDONESIA USERS
89% 18-‐34 yo
ACTIVE USERS Rises
2X Year on year
INDONESIA USERS
89% 18-‐34 yo,
once a week. FEMALE DOMINANT
Sumber: Instagram internal
97%
85% CROSS POSTING TO OTHERS
SOCIAL MEDIA (TW, FB) 49%
USERS BUY PRODUCT FORM FOLLOWED
ACCOUNT.
MODE & TECH PRODUCT
Sumber: TNS
COMMENTS and TAG FRIENDS
Sumber: TNS
SHARING TRAVEL EXPERIENCE SEARCHING INFORMATION & NEW TREND
LOOKING FOR INSPIRATION
TYPE of CONTENT: SELFIE FOOD DISPLAY PRODUCT (buy/sell) FAMILY PICTURES SPECIAL EVENTS PETS NATURE TRAVEL MEME
MEDIACONSUMPTION
MEDIACONSUMPTION
MEDIACONSUMPTION
Seno Pramuadji
Maturnuwun! Social Media & Digital Enthusiast
@seno_pramuadji
Seno Pramuadji
Seno Pramuadji