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IndiegogoAdvanced Lab

#gogolab | @indiegogo

Alisa Cordesius, Pam Mangan, Rachel Allen

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AgendaLaunching with Momentum

Live EventsSoft LaunchSeed your CampaignMatching Grants Leverage Tools

DashboardReferral Contest

AmplificationCross-PromotionUtilize the PressStretch Goals

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go.indiegogo.com/playbook/givingtuesday

SAVE THE DATE: December 2, 2014

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What are the benefits of an Indiegogo campaign?

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What are the benefits of an Indiegogo campaign?

Raise moneyGain visibility

Gauge demand & mitigate risk

Connect with your audience

6 Indiegogo Powerpoint Template

Launching With Momentum

| Indiegogo |6

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Live EventsLive CampaignDisplay Real-Time ContributionsInstant Perk FulfillmentProvide Contribution AssistanceAccept Off-line ContributionsAdd Attendees to Your Mailing List

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Soft Launch• Launch Early in the Week• Rally Your Friends and Family• Set A Reasonable Goal (30% Rule)• Prep for Your Hard Launch

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Seed Your Campaign

Tisch MSRCNY has FDA approval for the use of adult stem cells in MS patients to reverse disability.

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Parkinson's. We're In This Together.• Match Grant: $200,000• Raised: $554,061• Funders: 472• Impact: Supported the

Parkinson’s Institute’s disease care and research

Matching Grants

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AMPLIFICATION

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Cross-Promotion Expand you audience and build meaningful relationships with other campaign owners.

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Utilize the Press • Like-minded

blogs • GOOD Magazine• Reddit • Accelerator or

nonprofit listservs

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Stretch Goals• Concrete with

specific purpose• Reasonable• Added value to

previous contributors • Message with urgency • Be a “winning” campaign

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LEVERAGETOOLS

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1.Dashboard2.Referral

Contests

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How To Find the Dashboard:

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Referral Contest: How It Works

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What the Contributor Sees:

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What You See

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Gamified Referral Contest (Geek Pulse)

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Q+A

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Indiegogo is here for YOU!Field Guide: Campaigner tips in 6 languageshttp://landing.indiegogo.com/field-guide-central/

Blog: insights, tips and ideas:https:/go.indiegogo.com/blog/

Indiegogo.com: view successful campaigns:http://www.indiegogo.com

Help Center: answers to specific questions:http://support.indiegogo.com

Additional Questions?Customer Happiness Team is here!support@indiegogo.com

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Start your campaign draft today atindiegogo.com/campaigns/new

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TogetherDo Anything@indiegogo

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https://www.indiegogo.com/projects/lesbians-who-tech/https://www.indiegogo.com/projects/awesome-orchestra-collective-boldly-going-where-no-orchestra-has-gone-before/https://www.indiegogo.com/projects/tisch-ms-center-s-fda-approved-phase-i-stem-cell-trial-for-multiple-sclerosis/https://www.indiegogo.com/projects/parkinson-s-we-re-in-this-together/https://www.indiegogo.com/projects/bombas-better-socks-better-world-bee-better/https://www.indiegogo.com/projects/hybrid-movement-company-presents-why-not-ft-fields-free-at-summerstage-nyc/https://www.indiegogo.com/projects/utilize-health-matching-patients-to-the-care-they-need/https://www.indiegogo.com/projects/help-the-honest-politician-crash-the-most-expensive-senate-race-of-all-time/https://www.indiegogo.com/projects/skully-ar-1-the-world-s-smartest-motorcycle-helmet/https://www.indiegogo.com/projects/jibo-the-world-s-first-family-robot/https://www.indiegogo.com/projects/geek-pulse-a-digital-audio-awesomifier-for-your-desktop/

List of Campaign Examples: