crowdsourcing week global 2015 singapore co-lab session tuesday 21st
TRANSCRIPT
© 100%Open 201521 April 2015 2The Birthday Paradox
What are the chances that two people in this room
share the same birthday?
100%Open 2015Birthday Paradox
21 April 2015 3
The probability of 2 people sharing the same birthday is over 50% with just 23 people in a group, 99% in a group of just 57 people, and with 200
people it is 99.9999999999999999999999999998%.
100%Open 20153 Minute JV
21 April 2015 4
“A new idea is nothing more or less than the combination
of old elements.”James Webb Young
100%Open 20153 Minute Joint Venture
1. Turn to somebody you don’t know.
2. Introduce yourselves to each other.
3. Find something you could do together.
4. Give your joint venture a name.
© 100%Open 2015Give > Get
721/04/2015
“Connect on your similarities, and benefit from your differences.”
Valdis Krebs
© 100%Open 201521 April 2015 8Open Innovation is…
Innovating with partners by sharing the risks
and the rewards.
© 100%Open 2015100%Open Innovation Process
21 April 2015 9
BARCLAYS
Co-created a new
open innovation
strategy that was
approved by CMO
and currently in
process of
implementation
and training.
P&G
100’s of consumer
insights identified
based on analysing
and coding
10,000’s social
media comments
from 6 countries.
E.ON
Sourced and co-
created new £10m
ideas with 5000
customers
including an E.ON
electric vehicle
breakdown
recovery service.
LEGO
New online
platform with
500,000
customers leading
to several of the
most profitable
recent product
launches.
OXFAM
Flexible giving app
co-created and
prototyped with
Oxfam donors and
customers and
now in the process
of being built.
CARLSBERG
Successfully
launched
Somersby Cider
reaching 20% of
the Swiss
population without
traditional media.
IDEATEwith your crowd
in responseto insights
LISTEN& extract
insights fromconsumers
FRAME& designfocused
challenge
TESTideas &design
concepts
REFINEthe bestconcepts
pre-launch
LAUNCH& evaluate
your productor service
© 100%Open 2015Case Study – The LEGO Group
We helped LEGO create their open innovation strategy and develop an ideas
platform rolled out to all employees and to an external community of 1 million people.
21/04/2015 10
100%Open 20152 degrees of Separation
21 April 2015 11
"There are more smart people outside your
company, than within it. It’s the law of numbers.
Be adaptive.”
Reid Hoffman
100%Open 2015Case Study – P&G
21 April 2015 12
Each search has summary sheet…
Global search of 250,000+ high growth companies globally and secure development of opportunities through an “Innovation Airlock” leading to £8.5m in new partnerships.
Innovation Radar & Airlock Search
1000 companies > 200 vetted > 100 recommendations > 8 deals…which can be drilled into for detailed info.
100%Open 2015Explore > Extract > Exploit
21 April 2015 13
“Innovation is a
U-Shaped Process.”Paul Vanags
© 100%Open 2014Case Study - Oxfam
We worked with Oxfam to train their senior leadership team in innovation and to
design a new innovation toolkit an award winning internal innovation platform.
21/04/2015 14
100%Open 2015Open Innovation Principles
21 April 2015 15
“Nearly every problem has been solved by someone,
somewhere. The challenge of the 21st century is to
find out what works and scale it up.”
Bill Clinton
100%Open 2015 16Case Study – Interface
21 April 2015
Interface are a $1bn carpet company driven by environmental sustainability and helped them developed a new carpet tile made out of recycled discarded fishing nets.
© 100%Open 2015Peripheral Vision
1721/04/2015
“Innovation is a by-product
of engaged networks.”Verna Allee
© 100%Open 2014Colombia CO4
CO4 is a government-led national programme with 12 of the largest companies in
Colombia on 30+ innovation challenges to source solution providers globally.
21/04/2015 18
1. Setting the innovation strategy – Vectors, Co-Lab Test
2. Finding unmet needs – Personas, Unmet Needs, Blueprint
3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4. Building prototypes – Prototyping Techniques, Prototype Evaluator
5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6. Making business models – Open Innovation Metrics, Business Model Canvas
100%Open 201521 April 2015 23Collaboration Styles
Introduction
Everyone has a role to play
when it comes to
collaborative innovation,
but individuals need to
know where they fit in a
team.
This diagnostic tool
assesses people’s
collaboration skills and the
balance of such skills
within a team, company or
partnership.
100%Open 201521 April 2015 24Co-Lab Roles
Activators
CultivatorsInfluencersExplorers
ProducersConnectors
100%Open 2015Co-Lab Roles
Explorers
You're great at:
• Being creative and inquisitive
• Original thinking & testing different concepts
• Spotting insights
But watch out:
• Can be prone to over-excitement and a lack of focus
21 April 2015 25
100%Open 2015Co-Lab Roles
Connectors
You're great at:
• Spotting similarities or differences
• Brokering new opportunities
• Taking interest in others
But watch out:
• Can be distracted and unaccountable
21 April 2015 26
100%Open 2015Co-Lab Roles
Producers
You're great at:
• Understanding everyone's diverse motivations
• Navigating challenges
• Communicating with sensitivity
But watch out:
• More interested in the process than results
21 April 2015 27
100%Open 2015Co-Lab Roles
Activators
You're great at:
• Leading by example
• Mobilizing others
• Communicating with authority
But watch out:
• Can stifle innovation by jumping into solution mode too quickly
21 April 2015 28
100%Open 2015Co-Lab Roles
Cultivators
You're great at:
• Empathy
• Intuition
• Inspiring others
But watch out:
• Can blend into the background and lack confidence
21 April 2015 29
100%Open 2015Co-Lab Roles
Influencers
You're great at:
• Encouraging others to open up
• Understanding what's important to others
• Communicating persuasively
But watch out:
• Tendency to exaggerate details or dominate
21 April 2015 30
100%Open 201321 April 2015 31Co-Lab
6 Social Collaboration Archetypes
I n n o v a t i o n
Co
ll
ab
or
at
io
n
Ideas Impact
Individual
Group
Activator
CultivatorInfluencers
Explorer
Connector Producer
Reference: Jankel Collaboration IQ
100%Open 2014Innovation Airlock
The Innovation Airlock’s job is to encourage and facilitate
collaboration between two organisations by providing:
1. Insulation - For confidential information in both
directions – entering into NDAs, receiving
confidential information without communicating
anything inappropriate or too early
2. Coaching – Helping both Challenge Holders and
Innovation Partners to compellingly represent their
needs and offers to each other in a common language
3. Simplicity – Reducing the administrative and
logistical challenges of the many separate dialogues
with other Innovation Partners
4. Process facilitation – Leading the dialogues through a
defined series of steps over a defined time period
towards their intended conclusion
21 April 2015 35
100%Open 201547 Dots
21 April 2015 37
“We shape our tools and thereafter our tools
shape us.”
Marshal McLuhan
100%Open 2014Future Predictions
1. Open innovation is rapidly moving from
marginal to mainstream business practice.
2. The sweet spot for open innovation is where
brand and marketing meets R&D.
3. The crowd economy will double in size every 18
months for the foreseeable future.
4. Focus on FMCG, financial services, media,
government, academia, manufacturing,
automotive, energy, transport.
5. Success requires courage, empathy, participation
platform and tools, relinquishing of some
control, and trusted partners and networks.
21/04/2015 39
© 100%Open 201221 April 2015 40Give Get
“From what we get, we can make a living; what
we give, however, makes a life.”
Arthur Ashe
100%Open 2014
Thank You
21 April 2015 41
Roland HarwoodCo-Founder & Managing Partner
100%Open | Somerset House | London | WC2R 1LA | UKPhone: +44 (0)20 7759 1050 | +44 (0)7811 761 435Email: [email protected]: www.100Open.comTwitter: @rolandharwood @100Open