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IndiegogoAdvanced Lab
#gogolab | @indiegogo
Alisa Cordesius, Pam Mangan, Rachel Allen
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AgendaLaunching with Momentum
Live EventsSoft LaunchSeed your CampaignMatching Grants Leverage Tools
DashboardReferral Contest
AmplificationCross-PromotionUtilize the PressStretch Goals
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go.indiegogo.com/playbook/givingtuesday
SAVE THE DATE: December 2, 2014
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What are the benefits of an Indiegogo campaign?
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What are the benefits of an Indiegogo campaign?
Raise moneyGain visibility
Gauge demand & mitigate risk
Connect with your audience
6 Indiegogo Powerpoint Template
Launching With Momentum
| Indiegogo |6
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Live EventsLive CampaignDisplay Real-Time ContributionsInstant Perk FulfillmentProvide Contribution AssistanceAccept Off-line ContributionsAdd Attendees to Your Mailing List
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Soft Launch• Launch Early in the Week• Rally Your Friends and Family• Set A Reasonable Goal (30% Rule)• Prep for Your Hard Launch
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Seed Your Campaign
Tisch MSRCNY has FDA approval for the use of adult stem cells in MS patients to reverse disability.
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Parkinson's. We're In This Together.• Match Grant: $200,000• Raised: $554,061• Funders: 472• Impact: Supported the
Parkinson’s Institute’s disease care and research
Matching Grants
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AMPLIFICATION
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Cross-Promotion Expand you audience and build meaningful relationships with other campaign owners.
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Utilize the Press • Like-minded
blogs • GOOD Magazine• Reddit • Accelerator or
nonprofit listservs
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Stretch Goals• Concrete with
specific purpose• Reasonable• Added value to
previous contributors • Message with urgency • Be a “winning” campaign
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LEVERAGETOOLS
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1.Dashboard2.Referral
Contests
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How To Find the Dashboard:
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Referral Contest: How It Works
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What the Contributor Sees:
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What You See
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Gamified Referral Contest (Geek Pulse)
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Q+A
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Indiegogo is here for YOU!Field Guide: Campaigner tips in 6 languageshttp://landing.indiegogo.com/field-guide-central/
Blog: insights, tips and ideas:https:/go.indiegogo.com/blog/
Indiegogo.com: view successful campaigns:http://www.indiegogo.com
Help Center: answers to specific questions:http://support.indiegogo.com
Additional Questions?Customer Happiness Team is [email protected]
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Start your campaign draft today atindiegogo.com/campaigns/new
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TogetherDo Anything@indiegogo
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https://www.indiegogo.com/projects/lesbians-who-tech/https://www.indiegogo.com/projects/awesome-orchestra-collective-boldly-going-where-no-orchestra-has-gone-before/https://www.indiegogo.com/projects/tisch-ms-center-s-fda-approved-phase-i-stem-cell-trial-for-multiple-sclerosis/https://www.indiegogo.com/projects/parkinson-s-we-re-in-this-together/https://www.indiegogo.com/projects/bombas-better-socks-better-world-bee-better/https://www.indiegogo.com/projects/hybrid-movement-company-presents-why-not-ft-fields-free-at-summerstage-nyc/https://www.indiegogo.com/projects/utilize-health-matching-patients-to-the-care-they-need/https://www.indiegogo.com/projects/help-the-honest-politician-crash-the-most-expensive-senate-race-of-all-time/https://www.indiegogo.com/projects/skully-ar-1-the-world-s-smartest-motorcycle-helmet/https://www.indiegogo.com/projects/jibo-the-world-s-first-family-robot/https://www.indiegogo.com/projects/geek-pulse-a-digital-audio-awesomifier-for-your-desktop/
List of Campaign Examples: