increasing referral rates at swbh. how did we do it? mass education session to all itu staff and...

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INCREASING REFERRAL RATES AT SWBH

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Page 1: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

INCREASING REFERRAL RATES

AT SWBH

Page 2: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

HOW DID WE DO IT?

MASS EDUCATION SESSION TO ALL ITU

STAFF AND CLINICIANS

Page 3: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

WHY DID WE DO IT?

• Recommendation 11 or the Organ Donation Taskforce stated:

Page 4: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

WHAT DID THAT INVOLVE?• Buy in by the critical care nurse consultant to make the “away days”

mandatory.• Off site venue chosen.• 5 days planned to accommodate 1/5th of the staff at each event.• Application to the RCA for CEPD points to encourage all clinicians

to attend.• Planning of agenda and booking speakers.• Inviting donor families.• Preparing presentations.• Putting together case studies.• Preparation of all paperwork.• Designing certificates of attendance.

Page 5: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

VENUE AND COSTCentral to Birmingham

Modern and spacious

Excellent food and refreshments including breakfast and coffee on tap!

Meeting rooms with all IT equipment and facilities.

£6898+ expenses and gifts

Page 6: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

ORGANISING THE AGENDA

• Member of SWBH trust board to welcome each event

• Regional CLOD to present national/regional data at each event.

• Representation from NRC• Midlands SNOD to present History of

Transplantation• Donor Family (different to each event)• QMC SNOD to present media campaign – came

to most events.• John and I to do the rest!

Page 7: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

AGENDA

ORGAN DONATION AWAY DAYS – CRITICAL CARE SERVICES 19th March 2014

Venue: MAPLE HOUSE, 150 CORPORATION ST, BIRMINGHAM. B4 6TB

AGENDA 08:30 - 0900 Registration and Refreshments

09:00 – 09:15 Welcome

Colin Ovington Chief Nurse SWBH

09:15 – 09:45 The History of Donation & Transplantation

Rebecca Timmins SNOD Midlands Team

09:45 – 10:15 An Overview of Donation & Transplantation

Dr Steffen Kroll ITU Consultant & CLOD UHB

10:15- 10:30 Where does SWBH fit into this?

Judith Martin

10:30 – 10:50 Coffee

10:50 – 11:40 Donation after Cardiac Death

Dr John Bleasdale

11:40 – 12:00 Referral of Potential Donors

Judith Martin

12:00 – 12:30 Media Campaigns

Charlotte Wood SNOD Midlands Team

12:30-13:15 Lunch break

13:15 – 14:00 Tissue Donation

Michelle Bennett Tissue Co-Ordinator National Referral Centre

14:00 – 14:30 Referral of Tissue Donors

Judith Martin

14:30 – 15:15 Donation after Brain Death

Dr John Bleasdale

15:15 – 15:30 Coffee Break

15:30 – 16:30 Case Studies – breakout groups

Led by Judith Martin & Dr John Bleasdale and Helen Ticknell

16:30 – 17:00 Family stories

Mr and Mrs Holmes

17:00 – 17:30 Close

Judith Martin & Dr John Bleasdale

Tried to make interesting - It was a long full on day.

Group work looking at case studies.

Real life stories.

NUH media campaign presentation.

Dead or not dead quiz!

Page 8: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

IMPACT ON REFERRAL RATES

0102030405060708090

100

DBD

2010-2011

2011-2012

2012-2013

2013-2014

2014-2015

Page 9: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

IMPACT ON REFERRAL RATES DCD

0102030405060708090

100

2012-2013 2013-2014 2014-2015

QT 1

QT 2

QT 3

QT 4

12/13 – 45.3% 13/14 – 62.3% 14/15 – 83.6%

The qt the 1st 2 away days took place

Page 10: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

CONSENTED DONORS

0123456789

10

DBD DCD

2010-2011

2011-2012

2012-2013

2013-2014

2014-2015

Page 11: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

Actions to keep momentum and improve.

• SNOD to give quarterly reports at consultant meeting.

• SNOD and CLOD to review data at least once a month.

• Continued presence in house.• Target areas doing less well: approach rate and

approach with SNOD.• Review all non BSDT cases. • 2 ED away days planned to improve overall trust

data.

Page 12: INCREASING REFERRAL RATES AT SWBH. HOW DID WE DO IT? MASS EDUCATION SESSION TO ALL ITU STAFF AND CLINICIANS

ANY QUESTIONS?