employee referral - innovative approaches without referral bonus

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Employee Referrals Making the Most (Referrals) of Your Program © iQoncept - Fotolia.com William Chin Director, APAC Staffing 1 Sunday, July 28, 2013

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Presented at the HREC (HR Excellence Center) 9th Recruiting and Staffing Conference and Showcase (July 16-17, Shanghai) http://www.hrecchina.org/_en/index_en.html The topic was on an innovative Employee Referral Program. I discuss where my company does not offer referral bonus but yet, consistently yield above average referral rates.

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Page 1: Employee Referral - Innovative Approaches without Referral Bonus

Employee  Referrals  

Making  the  Most  (Referrals)of  Your  Program

© iQoncept - Fotolia.com

William  ChinDirector,  APAC  Staffing

1Sunday, July 28, 2013

Page 2: Employee Referral - Innovative Approaches without Referral Bonus

© gow27 - Fotolia.com

A recruitment channel to identify potential

candidates by leveraging on existing employee’s

professional and personal network

A recruitment channel to source potential

candidates from existing employees’

professional and personal network

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Page 3: Employee Referral - Innovative Approaches without Referral Bonus

© laci619 - Fotolia.com

The

ORIGINALRecruitment Social Network

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Page 4: Employee Referral - Innovative Approaches without Referral Bonus

Have a formalemployee referral

program

www.careerbuilder.com© blanche - Fotolia.com

Career Builder: Referral Madness eBook

69%

4Sunday, July 28, 2013

Page 5: Employee Referral - Innovative Approaches without Referral Bonus

© hyunsuss - Fotolia.com

Career Builder: Referral Madness eBook

Rate employee referrals as the best ROI against other sourcing channels

82%

5Sunday, July 28, 2013

Page 6: Employee Referral - Innovative Approaches without Referral Bonus

© Zdenka Darula - Fotolia.com

External hires are generated through employee referrals

“SHRM 2001 Employee Referral Program Survey.”

Sullivan, Dr. John; “Advanced Employee Referral Programs—Best Practices You Need to Copy”

25-33%

6Sunday, July 28, 2013

Page 7: Employee Referral - Innovative Approaches without Referral Bonus

www.careerbuilder.com© stockyimages - Fotolia.com

Rate employee referrals generate the best

quality of hires

Career Builder: Referral Madness eBook

88%

7Sunday, July 28, 2013

Page 8: Employee Referral - Innovative Approaches without Referral Bonus

© akiyoko - Fotolia.com

OpEx

8Sunday, July 28, 2013

Page 9: Employee Referral - Innovative Approaches without Referral Bonus

© Tan Kian Khoon - Flotilla.com © iQoncept - Fotolia.com

Expectation  of  Staffing  to  Deliver

9Sunday, July 28, 2013

Page 10: Employee Referral - Innovative Approaches without Referral Bonus

Time to Fill Cost per HireSourcing Channels

Diversity HiringExperienced

Hires to TargetNew Grad Hires

to Target

First-Year Turnover Quality of Hire

Interviews to Offer

Offer Accept/Reject Rate

Customer Satisfaction More...

© Creativa - Fotolia.com

Recruitment  KPI

10Sunday, July 28, 2013

Page 11: Employee Referral - Innovative Approaches without Referral Bonus

Advertising + Agency Fees + Employee Referrals Fees +

Travel Cost of Applicants and Staff + Relocation Costs + Recruiter Pay and Benefits

Number of Hires

Cost Per Hire

© picamaniac - Fotolia.com

Cost Per Hire

11Sunday, July 28, 2013

Page 12: Employee Referral - Innovative Approaches without Referral Bonus

© freehandz - Fotolia.com

Poor-Quality CandidatesLong Fill-Time

High Recruitment Costs BetterFaster

Cheaper

Hiring  Effectiveness

12Sunday, July 28, 2013

Page 13: Employee Referral - Innovative Approaches without Referral Bonus

Case  Study•Weekly Newsletter

•Raffle Prizes

• Lunch with Leaders

•© paylessimages - Fotolia.com

© Creativa - Fotolia.com

•Recruiter Networking w/ Employees

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Page 14: Employee Referral - Innovative Approaches without Referral Bonus

© kraska - Fotolia.com

Employee Referral Culture

No Bonus Payments

BU Leaders Involvement

High ImpactProactive Recruiters

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Page 15: Employee Referral - Innovative Approaches without Referral Bonus

BudgetNot  a  Lot

Cost Effective - High Impact

Referral Budget$35,000 USD

For the Region

Agency Spend $550,000 USD

For a single country

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Page 16: Employee Referral - Innovative Approaches without Referral Bonus

Referral  Results

!"#$%&''()'*'++,$-(./0(

1%2(3%,+4-(5/0(

!"#$%&"'67(89'6:&-(;.0(

!""#$

!"#$%&''()'*'++,$-(./0(

1%2(3%,+4-(..0(

!"#$%&"'56(78'59&-(:;0(

!"#"$

!"#$%&''()'*'++,$-(./0(

1##$2'3(45(625'-(780(

!"#$%&"'59(1:'5;&-(<<0(

!"##$

!"#$%&''()'*'++,$-(./0(

1##$2'3(45(625'-(.70(!"#$%&"'58(

19'5:&-(;<0(

!"#!$

Above averagereferral rates

(without referral bonus)

Agency utilizationbelow market

16Sunday, July 28, 2013

Page 17: Employee Referral - Innovative Approaches without Referral Bonus

Final  Word

Remember  This?

1

Don’t  Measure  the  Recruiter

2

Measure  the  System

•If  all  your  other  recruiting  channels  remain  the  same

•Drive  up  your  referral  rates

•Your  agency  spend  will  go  down

3

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18© gl0ck - Fotolia.com

What are you waiting for?...

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Connecting With Me

Information contained within is the opinion of the author and not that of my employer.

http://www.linkedin.com/in/williamchinhttp://www.slideshare.net/williamchin

https://twitter.com/#!/@williamchin

http://www.asiahrblog.com

http://weibo.com/williamchinhr

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Presented at

William ChinDirector, APAC Staffing

Qualcomm

William  ChinDirector,  APAC  Staffing

21Sunday, July 28, 2013