in140703 service support technologies 8.9.2016

IN140703 Service Support Technologies 8.9.2016

Pirita Ihamäki Phd. [email protected]

Satakunta University of Applied Sciences, Unit Rauma

mailto:[email protected]

Content

• Emergence of Enterprice Mobility Through Mobile Application

• Mobile Device Management• Mobile Strategy• Mobile Application Design• Application Funtionality• Server-Side Applications• Case Study: Yahoo –’Start your mobile phone engines’


Content• Multimedia Streaming Applications• Browser – Based Applications• Device – Based Applications• Network – Enabled Mobile Applications• Key Factors of Strong Mobile Applications• The Simple Model Can be Applied For Developers to Rate Their

Services in Terms of Spead and Easy to Use• The Personalization• Personalization by mood or locations• Workshop


Emergence of Enterprise Mobility Through Mobile Applications

• Mobility is delivered through three layers of DNA (devices, a network / infrastructure and applications), all of which have been a subject of a robust technological revolution in recent years.

• Mobile applications are being designed to be more sophisticated, enabling corporate users to perform a variety of tasks in real time with minimal effort.

• https://www.youtube.com/watch?v=F0z6AnP-quE


https://www.youtube.com/watch?v=F0z6AnP-quE




• With wireless networks providing ubiquitous connectivity to smart devices and the capability to handle higher data throughout, enterprises are moving towards the development of value added mobile applications.

• Developers are focusing on designing context-aware applications since field workers, who are the major users of mobility applications, use these apps in variable environments. These apps are aimed at features that would take into account user’s location, time and proximities, using these factors for integration with relevant services to facilitate them managing and performing tasks.

• https://www.youtube.com/watch?v=Ms9ei6ybMEQ


https://www.youtube.com/watch?v=Ms9ei6ybMEQ

https://www.youtube.com/watch?v=Ms9ei6ybMEQ


• Where Enterprise Mobility opens the door to limitless opportunities and benefits for corporations, helping them reshape business models, empowering workers, improving collaborations and helping them manage customer relationships more effectively, it brings challenges equivalent to these benefits, including major issues like provisioning, security and ongoing management of these devices.


Mobile Device Management

• Mobile device management and mobile application management are two of the more popular technologies for enabling secure smartphone and tablet use in the enterprise.

• The Basic features of Mobile device management tools include the ability to enforce policies, track an inventory and perform real-time monitoring and reporting.


Mobile Device Management

• IT can gain visibility into and control over smartphones and tablets with mobile device management (MDM).

• Method include using Microsoft Excange ActiveSync to require a PIN and encryption using third-party MDM tools configure and continuously enforce security policies.

• https://www.youtube.com/watch?v=n6AtpLnbmhY


https://www.youtube.com/watch?v=n6AtpLnbmhY

https://www.youtube.com/watch?v=n6AtpLnbmhY

Mobile Application Management

• Mobile application management (MAM) gives IT the ability to manage and secure only those apps that were specifically developed to work with a particular MAM product.

• In the example above, IT could wipe or cut off access to the employee’s corporate email without deleting his dog photos. In fact, IT wouldn’t even know the device contained dog photos.


Mobile Application Management

• Increasingly, MDM tools also provide mobile application management, letting IT, an inventory, deliver, install, update and remove applications.


Mobile Strategy• The Execute a successful strategy in the age of mobile, you have

to look at three key elements. • In addition to people (this refers to both customers and employees), you have to look at your processes and assets. • Once you get to the execution part of the strategy, you have to be fully aligned with your customer, your employee behavior, your processes and your assets. • Assets have to be able to accommodate your new strategy for be

mobilized.


Mobile Strategy

• You might create a mobile app to capture customer data yet the infrastructure is not fully integrated, so it doesn’t update in real time. If you want to develop an application, you need to make sure that that application works to update your database or inventory.


Mobile Strategy• By utilizing an Enterprise Mobility Management (EMM)

tool you will be able to see how frequently users are accessing your data, the application adoption rate, and monitor what time of day data is used.

• From a mobile strategy viewpoint, you will have to look at the security and user experience of these devices. Security, to make sure that there is no risk to corporate information when accessing data from personal devices, and user experience so that all devices work seamlessly with the systems already in place.


Mobile Strategy• Another consideration for your mobile

strategy is the accessibility of information, it needs to be fast and it needs to be available anytime, anywhere.


Mobile Cloud Computing• Mobile Cloud Computing is a structure where

capacity and handling of registering happens outside cell phone; though assets can be investigated on the portable. The Mobile email is perhaps the example of mobile Cloud computing that most people can connect with.

• A point of MCC is to give clients straight-forwardness so they can get everything on their cell phones with unwavering quality.


Mobile Application Design• When setting out to design the next killer

application, mobile device and network vendors will want you to believe that the whole world is open to you to develop new services.

• The case is the realities of device feature generation in your target user segment, which relates to the addressable market of the mobile network and the coverage and capacity mobile network all contribute to a sober decision designing new services.


Application Functionality

• Server-side application,• Streaming media applications,• Browser-based application;• Device-only applications,• Network-enabled mobile application


Server-Side Applications

• Server-side applications encompass many of the traditional mobile services in existence that require no specialized features in mobile devices and simply rely on the standard capabilities and usage of mobile devices.

• Interactive voice recognition (IVR) services, SMS voting, call-control, directory assistance and voicemail are all examples of services that are entirely network/server-based and generally not reliant on the specialized features of mobile devices.


Case Study: Yahoo – ’Start your mobile phone engines’

• Many of the most interesting mobile applications have been made possible by the innovative use of ’standard’ device features to achieve new goals.

• Yahoo the R/GA to make use of a video billboard in Time Square to allow pedestrians passing by to use their mobie phones to race each other on the 75-meter screen. (Mobile gaming on the big screen)

• https://www.youtube.com/watch?v=Ln67GJxskRE


https://www.youtube.com/watch?v=Ln67GJxskRE

https://www.youtube.com/watch?v=Ln67GJxskRE

Multimedia Streaming Applications

• Since 2003, higher end mobile devices have been shipped as standard with streaming media players.

• A look at the current by major device vendors shows that the majority of midrange and even some entry-level phones support video streaming services.


Browser-Based Applications

• Modern mobile browsers support XHTML content, including form text, color images and embedded audio as well as style sheets, which together with the enhancements in mobile displays allow for a more colorful and flexible interaction.

• The common services on the Internet such as news, the weather or directory enquires are well suited to a mobile browser interface.


Device-Based Applications• Device-based application refers to those services

that are installable on the mobile devices.• It is important to differentiate device-only

applications that do not connect to the internet or interact with server side components.

• It is now possible to create applications that more easily capitalize on device features such as messaging, camera functions, audio and media playback.


Network-Enabled Mobile Applications

• ”Client-server” applications represent the logical enhancement of applications installed on devices – the incorporation of communication functions that allow for the establishment of data (or voice) connections to the exchange of data between the application client and a server.


Key Factors of Strong Mobile Applications

• Easy to access• Considering the importance of understanding the

consumers services must be easily and quickly accessed – with a minimum number of clicks.

• Service must be intuitive and easy to use – they cannot require someone to read a manual a before use.

• Service must anticipate the needs of a mobile user who does not ave hours or ever minutes to search for the necessary information bout the service.


The simple model can be applied for developers to rate their services in terms of spead and ease to use

• 0 Manuals – a mobile user should be able to instantly use a service with not prior learning required and absolutely no special device configuration.

• 1 button access – a mobile user should get easy access to a service. Operator portal access is generally available to users through a single click on the device, often from a hard coded key.

• 2 seconds access – while in many cases this may be rather optimistic, it is important to understand that services or applications cannot take a long time to load – no mater colorful and fancy it is is not acceptable.

• 3 clicks to service – It is impressive to minimize the number of user inputs required to execute a service. Applications must be optimized to anticipate a user’s common actions.


The Personalization• Application employ personalization to improve the end-

user experience.• A simple example is remembered a user’s previous data

entries, which ensures a minimum of necessary input and prioritizing the display of information to that which is relevant to the user (e.g prioritizing ring stones that match the browsing and purchase habits of a user).

• Anticipating the needs of a returning customer and allowing for personalization of a service are key differentiations in the attractiveness of a service.


Personalization by mood or locations

• Many instant messaging programs, both Internet-based and mobile, permit the user to broadcast his or her mood using a range of ’emotiocons’ – or emotion icons.

• A mobile service has the added benefits of location: mobile positioning technology can locate an individual to within a few meters. So now our customer can see if there are any friends nearby who might come coffee with him or her.

• Application developer Rach-U has been a great success for mobile operator Orange in Slovakia to combining both location and emotion in their application.


WORKSHOP

• 3-4 people each group• You design for mobile application certain

segment (example 20 years old singles).• Try to find idea for mobile service with not have

yet excist.• You design mobile service concept and answer a

few questions: 1) Where I need that service for?, 2) What new this service have to combare with other same kind of mobile services?

References

• Ghauri, F. Enterprise Mobility: Confluence of technologies, http://www.netsoltech.com/enterprise-mobility-confluence-of-technologies/


http://www.netsoltech.com/enterprise-mobility-confluence-of-technologies/

http://www.netsoltech.com/enterprise-mobility-confluence-of-technologies/

in140703 service support technologies 8.9.2016

Technology