in140703 service support technologies 4.10.2016
TRANSCRIPT
IN140703 Service Support Technologies 4.10.2016
Pirita Ihamäki Phd. [email protected]
Satakunta University of Applied Sciences, Unit Rauma
Content• What is Augmented Reality?• Augmented Reality Defintion• Milligram’s Continuum• Historical Overview of the
Augmented Reality• Augmented Reality games• Augmented Reality
possibilities
Satakunta University of Applied Sciences, Unit Rauma
Content
Satakunta University of Applied Sciences, Unit Rauma
• Augmented Reality with Tourist Services• Augmented Reality with in Print Materials, Magazines, Flyer, Brouchures• Augmented Reality with in Exhibitions, Events, Shopping Centers,
Shopin windows• Augmented Reality Instructions• Augmented Reality used the Placement of Furniture• Augmented Reality used to Clothes Fit• Augmented Reality in Architecture• Augmented Reality in Automotive Industry• Market of Augmented Reality Applications• The Future of Augmented Reality• Workshop
What is augmented reality?
• An AR (Augmented Reality) system suplemented the real world with virtual (computer-generated) objects that appear to coexist in the same space as the real world.
• AR system to have the following properties:
• Combines real and virtual objects in a real environment;• Runs interactively, and real time; and • Registers (align) real and virtual objects with each other.
(Azume, BaillotBehringer, Feiner, Julier, MacIntyre 2001)
Satakunta University of Applied Sciences, Unit Rauma
What is augmented reality?• Augmented reality is related to the concept of virtual
reality (VR). • AR is to bring an interactive experience, but aims to
supplement the real world, rather than creating an entirely artificial environment.
• Azume (1997), Azume et al. (2001) and Höller, Feiner (2004) define an AR system as one that combines real and computer-generated information in a real environment, interactively and in real time, and aligns virtual objects with physical ones.
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality Definition• Augmented Reality (AR) is a concept that includes the perception of
and interaction with reality and virtual reality (Träskbäck 2004, p.13). All augmented realities share a common philosophy: Husserl and Gibson (1931) discussed how the artificial world interacts with the physical world of everyday human activities in order to enrich the experiences of perception and engagement.
• The power of AR is its ability to seamlessly combine, via virtual reality, the fantastical worlds of the imagination and the compelling aspects of reality, bringing players into physical proximity and helping them regain natural interactions (Bowlby 1983).
Satakunta University of Applied Sciences, Unit Rauma
Miligram’s Continuum
Satakunta University of Applied Sciences, Unit Rauma
Historical Overview of Augmented Reality
• While the term augmented reality was coined in the early 1990’s, the first fully functional AR system dates back to the late 1960s, when Ivan Sutherland and colleagues (1968) built a mechanically tracked 3D see-through head worn display, through which the wearer could see computer-generated information mixed with physical objects, such as signs on a laboratory wall.
Satakunta University of Applied Sciences, Unit Rauma
Historical Overview of Augmented Reality
• For the next few decades much research was done on getting computers to generate graphical information, and the emerging field of interactive computer graphics began to flourish.
• Photorealistic computer-generated images became an area of research in the late 1970s and progress in tracking technology furthered the hopes to create the ultimate simulation machine.
Satakunta University of Applied Sciences, Unit Rauma
Historical Overview of Augmented Reality
• The early 1980s movement of cyberpunk, created the visions of man-machine symbiosis. The entertainment industry jumped in with movies such as the Terminator series, which presented a specific rendition of what a computer annotated vision could look like.
Satakunta University of Applied Sciences, Unit Rauma
Historical Overview of Augmented Reality
• Caudell and Mizell (1992) worked at Boeing on simplifying the process of conveying wiring instructions for aircraft assembly to construction workers, and they referred to their proposed solution of overlaying a computer presented material on top of the real world as augmented reality.
• Since about the mid-1990s computing and tracking devices have become sufficiently powerful, and at the same time small enough, to support registered computer-generated graphical overlays in a dynamic mobile setting.
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality Games
• ARQuake (Piekarski, Thomas 2002) game the player is situated the real world. His/Her has to run around shooting monsters and collecting items. The player position is tracked by marker-based computer vision and GPS tracking and for detecting the viewing orientation a digital compass is used. https://www.youtube.com/watch?v=yNYfkxqiB6g
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality Games• Human Pacman situated a game, which has little or no connection
to the space where it takes place. (Cheok et al. 2004) https://www.youtube.com/watch?v=y02x_bSJObI
• NetAttack (Lindt, Broll, 2004) represents a mixed indoor or outdoor AR game using GPS and inertial tacking for localizations. This “scavenger hunt”- like game is based on a story of an evil corporation trying to dominate the world through the use of a huge database containing the data of every human being. Time Warp makes specific use of certain locations which are of historical or cultural significance, hence it is more specifically related to the environment where it takes part. (Herbst et al. 2008)
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality Possibilities
• Augmented reality visualizes and makes visible the experiences of various product brands and makes attractive and well-known. Augmented reality technology can be used in entertainment, marketing and industrial use. The following are examples of companies that have used augmented reality applications for marketing.
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality Possibilities
• Onvert is augmented reality technology utilizing the application, the advertiser may want to create a digital model or animation to be read QR reader. User reads the QR code with mobile device and its presents the user with the desired animation, for example, the cover of CD-ROM or even a movie poster ad on the counter.
• Lego Group has brought to stores on the investment of the monitor, in front of which a user presents a Lego-package, in front of a monitor camera to identify the product and to present a 3D model directly on the box.
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality Possibilities
• Nestlé, the world's largest food and beverage company has taken advantage of augmented reality in their advertisement campaign. They have changed the cereal box in a game console, the package added to the background pattern allows a variety of games to play on your computer, from Nestlé website software and web-camera.
• Starbucks make the mobile app campaign, where customers were capable of café mugs seeing a variety of short interactive animations. The customer was able to share these animations through the social media and the company increased its visibility in this way.
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality with Tourist Services
• For augmented reality has been used in museums, events and trade shows. Augmented reality is well suited to visualize and report additional information on the Museum of the animals and their behavior. Good the exploitation of an example of augmented reality is the natural history museums in the United States.
• Augmented Reality Demo for American Museum of Natural History https://www.youtube.com/watch?v=nWGffYtmODo
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality with Tourist Services
• Location-based information can be utilized in the design of tourist routes. The mobile device application spatial information makes it possible to realize, for example, the cultural revolution and present the attractions of the city, in which mobile app works as a guide for yourself. The application leads tourist places of cultural and historical sites. Tourist can see, for example, the mobile terminal using the 3D image of what the building is shown in the past or video famous person, who has lived in the specific buildings, such as for example the Streetmuseu https://www.youtube.com/watch?v=qSfATEZiUYo
Satakunta University of Applied Sciences, Unit Rauma
Augmented Reality in Tourism
Tourist Guides
Audio Guides
Mobile Guides
Augmented Reality Apps
Augmented Reality Games in Tourism
Augmented Reality with in Print Materials, Magazines, Flyers, Brochures
• For augmented reality can be utilized, as well as newspapers and magazines, and advertising. It makes a proposal of three-dimensional and vivid. For example Augmented reality shoe advertisement in an magazine https://www.youtube.com/watch?v=wKwLBWCKs94
• Print magazines will receive additional space, for example, digital advertisements. Advertising is a two-dimensional print journal and augmented reality apps, they provide additional content. Augmented Reality demo Reel /Interactive Printing
• https://www.youtube.com/watch?v=WmqLmGTfBS8
Augmented Reality with in Exhibitions, Events, Shopping Centers, Shoping Windows
• Fairs and events can be very impressive to introduce their own products, such as in this example, Office furniture Acetech presented in 2014 at the fair. Augmented Reality by YM Events (AceTech 2014) https://www.youtube.com/watch?v=YAeLeydKyn4
• The brand is worth to highlight the various applications and impressive designs. Pepsi Max is made to the bus stop to the advertisement, which prompted customers to experience sensations just waiting for the bus. Unbelievable Buss Shelter/Pepsi. Unbelieveable Max.
• https://www.youtube.com/watch?v=Go9rf9GmYpM
Augmented Reality with in Exhibitions, Events, Shopping Centers, Shopping Windows
• Diesel has implemented a virtual shop window where they wanted to bring new types of elements and to get viewers to notice the product. The customer can feel for Diesel in an interactive advertisement also to participate with the advertisement, for example wiping his hands a sample window. Interactive Windouw Projection – Interactive Store Diesel
• https://www.youtube.com/watch?v=YnusWcttUp0
Augmented Reality Instructions• Industry used augmented reality with instructions, what works
for additional storage. As the exchange part of car in this example BMW Smart Glasses Augmented Reality https://www.youtube.com/watch?v=uoZSZe4rTyI
• Manuals can be directly to use augmented reality technology. The app guides you through the use of this device, such as a copier operation EasyUse: Augmented Reality user manual
• https://www.youtube.com/watch?v=O97Tbk9RkI4• Assembling can be facilitated by making use of augmented
reality applications, such as Lego is here created guidelines Lego Augmented Reality Manual https://www.youtube.com/watch?v=609RIVGcXyw
Augmented Reality used the Placement of Furniture • Businesses can present their products in a real
environment and see how the products look in relation to its competitors. Spectacularly advertising is made attractive product and aims to stand out from its competitors, such as Augmented – View & share your 3D models in Augmented Reality on iPad, iPhone and Android https://www.youtube.com/watch?v=tluBuQqeIiI
• Ikea has implemented the application where the customer can experiment with what would appear in furniture a real environment, such as Place IKEA furniture in your home with augmented reality
• https://www.youtube.com/watch?v=vDNzTasuYEw
Augmented Reality used to Clothes Fit
• Buying online has increased dramatically in recent years. Fitting clothes at home is easy with the augmented reality application, as an example Zugara Augmented Reality & Motion Capture Shopping App https://www.youtube.com/watch?v=NxQZuo6pFUw
• Within the company, customers can try first virtual clothes and make the choice, as an example Kinect Fitting Room for Topshop https://www.youtube.com/watch?v=wwKniA5eb7s
Augmented Reality used to Clothes Fit
• Buying online has increased dramatically in recent years. Fitting clothes at home is easy augmented reality application using, as an example Zugara Augmented Reality & Motion Capture Shoppin App https://www.youtube.com/watch?v=NxQZuo6pFUw
• Within the company customers can try first virtual clothes for their choice, as an example Kinect Fitting Room for Topshop https://www.youtube.com/watch?v=wwKniA5eb7s
Augmented Reality in Architecture• Architects are able to liven up the blueprints of construction
projects, as well as visualize your building projects more lively, as well as builders are able to use augmented reality applications aided by the construction work.
• Architecture with using augmented reality application, for example, the construction of the shopping center will be seen greater for using application as an example Augmented Reality Architectual presentation
• https://www.youtube.com/watch?v=Smyc63DIWh0• Smart Reality application allows the "living floor plans", ie the
creation of three-dimensional layout of the image, so that the user can examine the model of a house on top of a floor plan the desired angle and gets the desired surfaces appear.
Augmented Reality in Automotive Industry• In the automotive industry have been used in augmented
reality applications for example Volswagen and Audi have taken advantage of augmented reality glasses that have helped to give the targeted positions for example, assembly lines visual instructions to the employee.
• In the automotive industry, the various consumer applications are already coming to the market, such as navigation instructions, vehicle speed and other important information can be projected directly on the windshield the driver's field of view. This reduces the need to look away from the driver's field of observation. Hyundai Augmented Reality Demonstration – CES 2015
• https://www.youtube.com/watch?v=iZg89ov75QQ
Market of Augmented Reality Applications• Mobile markets researcher Juniper Research (2012) wrote
that in reality made use of augmented reality applications to provide in 2013 nearly $ 300 million globally, the net sales of approximately EUR 226 million. According to forecasts, by 2017 the augmented reality mobile applications downloading more than 2.5 billion.
• Currently, 0.1% of users use augmented reality products, which are thought to increase by five years, to 1% for example tourism and gaming applications. The augmented reality applications in 2011, the market was $ 181.25 million, and in 2016 they are expected to be $ 5155.92 million. In the future, augmented reality apps are a growing market for the company’s business.
Market of Augmented Reality Applications
Market of Augmented Reality Applications
• Produced by well-known companies augmented reality applications will currently comes from France (Tola Immersion), Germany (Metaio), Austria (Wikitude), the United States (Zugara) and Holland (Layar).
Satakunta University of Applied Sciences, Unit Rauma
The Future of Augmented Reality
Satakunta University of Applied Sciences, Unit Rauma
• Augmented Reality will change our approach to the environment in the future, because the digital information visualizes our environment and affect our social behavior.
• The limits, for example, between communication, entertainment, gaming as well as the desktop and the Web will blur even further.
• As a result, private and public information and experience environments are not linked technology or software, the future of augmented reality as an example Mobile Augmented Reality Is The Future (ColdFustion TV EP 2) https://www.youtube.com/watch?v=jelW5phB2r4
The Future of Augmented Reality
Satakunta University of Applied Sciences, Unit Rauma
• In Future impact on different types of screens with developing augmented reality applications will contributes to the development of various products. The Samsung is bringing equipped with folding screen smartphones to the market in 2016.
• LG is developed the transparent screens. In addition, a glass of a virtual display of creative technology development work has been completed, but its market launch will take more time. Transparent displays are the primary important for augmented reality applications.
The Future of Augmented Reality
Satakunta University of Applied Sciences, Unit Rauma
• Various events have to make the actual experiences, using all of your senses. One example of Drive Productions by 4D projection of Ralph Lauren in November 2010. Drive Production united against the Green Screen Video materials described in horses, models and products combined 3D world. In addition, the experience was combined with the smell of the whole region being sprayed with Ralph Lauren's signature scent. Official Ralph Lauren 4D Experience –
• London https://www.youtube.com/watch?v=E7ryMzZQICA .
The Future of Augmented Reality
Satakunta University of Applied Sciences, Unit Rauma
• 3D projection has become a popular technique for example as an marketing tool. Projections generally carried out outdoors using something building reflecting in a surface, the projection of visibility is high. They draw people's attention effectively even from a distance. They are at their most massive and visually truly spectacles and are active against a very young technology-oriented target audience.
The Future of Augmented Reality
Satakunta University of Applied Sciences, Unit Rauma
• Importantly, also, that the projection will be achieved by a global audience easily. Video material of projections described spreading rapidly on the Internet and the campaign is rapidly global distribution. Nokia's Lumia 800 phone launch event in London on massive projection was organized in cooperation with the projection in November 2011. Deadmau5’n was 118 meter Millbank Tower's outer wall. Nokia UK-Nokia Lumia Live Nokia lights up London with an amazing 4D projection and Deadmau5
• https://www.youtube.com/watch?v=YCNcKIzrUWI
The Future of Augmented Reality
Satakunta University of Applied Sciences, Unit Rauma
• In the future, augmented reality becomes more and more visible to combine databases, social media, gamification and as well as the constant pervasive technology. Augmented reality technology will change the world more than the Internet has so far been done, because technological possibilities are nearly limitless. Augmented reality will bring in the future for contact lenses, for example Sight on Vimeo https://www.youtube.com/watch?v=fSU0lTCMTZw
Worshops
Satakunta University of Applied Sciences, Unit Rauma
Group Work
Satakunta University of Applied Sciences, Unit Rauma
• Divide for groups of 5 people.• Design Augmented Reality Application, which
not yet be exists, than describe and present your Augmented Reality service with others (Power Point, 5 slide).
• ”The flow of ideas from one field into another often takes curious and ambivalent paths”.
Thank you for your attention!