Current situation in the CommuniCation and Visual/digital fields

CAREER REPORT

In collaboration with IE Business School

Visual and digital Media ManageMentThe language of the 21st century is without doubt a visual and digital one: individuals and organizations increasingly communicate, think, invent and represent reality via the creation of innovative visual and digital media content. Fields like advertising, branding, design, fashion, film, video, photography, computer games, publishing, the performing arts and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market. For example, job posting for social media positions on LinkedIn has grown more than 1300% since 2010.

The Master in Visual and Digital Media (MVDM) bridges the gap between creative practice and business management. This program prepares students to conceive, develop, execute, manage, and evaluate the impact of all kinds of creative visual media projects from start to finish. The Master in Visual and Digital Media alumni are currently working in multinational companies, advertising agencies, creative agencies, design studios, audiovisual production and film companies, communication agencies, social media companies, branding consultancies, non-governmental organizations, or have even created their own company (many of the alumni start-ups were conceptualized throughout the Final project of the MVDM). For these reasons, 93% of the MVDM class found a job during the first 3 months after graduation.

The services provided by the Career Management Center (CMC) in IE have also maximized the opportunities for our MCC and MVDM students to secure jobs in their preferred areas. From the start of the program, each student is assigned to a point-of-contact in the CMC who meets with him or her to review their CV and cover letter, as well as to discuss career aspirations. Through the design of a Career Strategy syllabus, we ensure our students have all the tools to develop the right career skills and insights to optimize their potential in order to be successful in selection processes. Finally, the CMC staff collaborates closely with recruiters to learn about the skills and competencies they are seeking to develop in their teams, providing them with the most suitable candidates based on the companies’ criteria.

CoMMuniCation ManageMentWe live in a fast-changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) rapidly adapt to the latest trends (2) magnify their reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders. This is why Corporate Communication professionals are a crucial asset to assure the success of companies with its main stakeholders (customers, employees, suppliers, government, etc.) and to avoid a crisis or reputational risks.

Gone are the days when evaluating a communication campaign was enough. Today, executives expect communication professionals to provide analyses that help to understand business from the point of view of communication. Also, they expect to hire communicators who know how to use communication to create business value and how to anticipate future trends in communication.

The Master in Corporate Communication (MCC) at IE trains professionals to become top managers in the communication field, by increasing corporate value in today´s complex digital world. The complete academic structure of the program that combines Strategic Communication + Management + Analytical Skills, has helped the MCC alumni to obtain the job positions they were seeking in global corporations, advertising and media agencies, NGO´s, governmental parties, communication agencies & consulting firms, business development, and more. This is why 91% of the class found a job within the first 3 months after graduation.

MASTER IN CORPORATE COMMUNICATION (MCC)

Profile of graduates MCC eMPloyMent statistiCs

Gender JOB SeArCH

emplOymentAVerAGe AGe

AVerAGe prOfeSSiOnAl experienCe

ACAdemiC prOfileS

CommuniCation or PubliC relations

others> 27 years 25%

business or eConomiCs

< 24 years 22%marketing or advertising

ie Career serviCes graduate FaCilitated

arts and humanities

aVeraGe: 26 years old

92%Students seeking jobs

8%Students not seeking jobs

students workinG

21%

10%

32%

57% 43%

21%

16%

91%

mcc.ie.edu

76% international students

24nationalities

nAtiOnAlitieS

SOurCe Of JOB Offer

79%

21% 1 year 3 years2 years 4 years

2 years

We Would like to thank all of our alumni for taking part in this survey.

SituAtiOn 3 mOntHS After GrAduAtiOn

24-27 years 53%

By industry By function

plACement By reGiOn

North America 10%

Latin America 10%

Europe 62%

Asia 19%

sales/MarketinG ConsultinGCoMMuniCation

4348 10

More than 41% of the class works for multinational companies that have more than 500 employees worldwide.

In collaboration with IE Business SchoolCAreer repOrt - ClASS Of 2013-14

48%Media/

Communication/PR / Advertising

19%Consumer goods

14%Other

10%Consulting 10%

Governement/Public

Administration

MASTER IN VISUAl ANd dIgITAl MEdIA (MVdM)

Profile of graduates MVdM eMPloyMent statistiCs

Gender JOB SeArCH

emplOyment

By industry

AVerAGe AGe

AVerAGe prOfeSSiOnAl experienCe

By function

ACAdemiC prOfileS

CommuniCation or PubliC relations

others> 27 years 33%

business or eConomiCs

< 24 years 45%marketing or advertising

arts and humanities

aVeraGe: 26 years old

93%Students seeking jobs

7%Students not seeking jobs

students workinG

21%

10%

32%

21%

16%

emplOyment By reGiOn

MarketinG/sales/adVertisinG

CoMMuniCation

desiGn/ProduCtion

General ManaGeMent

CAreer repOrt - ClASS Of 2013-14 In collaboration with IE Business School

93%

mvdm.ie.edu

79% international students

13nationalities

nAtiOnAlitieS

79%

21% 1 year 3 years2 years 4 years

2 years

We Would like to thank all of our alumni for taking part in this survey.

SituAtiOn 3 mOntHS After GrAduAtiOn

24-27 years 22%

North America 38%

Latam 8%

Asia 23%

Europe 31%

31% Entertainment/

Media23%

Other23%Internet/

E-Business/Digital

Marketing

23% Consulting / Advertising

38 23

15 23

IE SChOOl Of COMMUNICATION

saMPle Positions

Master in Corporate Communication:

Master in Visual and digital Media:

soMe eMPloyers & industries

Client exeCutive

Creative Content manager/direCtor

Corporate affairs Manager

Branding and identity speCialist

publiC relations manager

digital media strategist

Consultant

brand manager

reputation manager

digital marketing manager

Crisis Manager

digital Media entrepreneur

CoMMuniCation trainee

soCial Media Marketing Manager/direCtor

CoMMuniCation Manager

Creative direCtor

internal CommuniCations and Change management manager

multimedia projeCt manager new Media Coordinator

Brand Manager

visual Media Manager/direCtor

online marketing manager

Client exeCutive

advertising manager

internet marketing manager/direCtor

Corporate soCial responsiBility Manager

Creative projeCt Manager

In collaboration with IE Business SchoolemplOyerS And CAreer prOSpeCtS

adidas (sports/retail)

alCatel-luCent (teleCommuniCations)

alghanim & alfaham Co. (industrial produCts/furnitures)

banesCo banCo universal (banking and finanCe)

bnp paribas Cardif (insuranCe)

burger king (food industry)

burson-marsteller (Consulting)

Coala ConstruCtura alvarez y asoCiados

y alvarez y asoCiados arQuiteCtos (design)

Conde nast (media)

deloitte (Consulting)

edp renovaveis (reneWable energy)

european Commission (publiC affairs)

gesture teChnology (it)

goalsight (start up/app)

haykal media (media)

las top 100 mujeres líderes de españa (media)

lenovo (it)

llorente & CuenCa (Consulting)

marCus evans (marketing Consulting)

mCCann tirana (Consulting - advertising)

mobypark (it /app)

nexity (real state)

proCter & gamble (Consumer goods)

repsol (energy)

saatChi & saatChi (advertising)

sgb soCially good business (Consulting)

siemens (it)

springpoint (design)

World eConomiC forum (non-profit organization)

young & rubiCam (Consulting - advertising)