in 5 the 10 faces

07/04/23

Innovation –Processes &ToolsA Two-Day Workshop

Session 3 : The 10 Faces of Innovation

07/04/23

Program Overview

1. 9.30 – 9.40 Introduction2. 9.40 – 10.00 IDEO – Deep Dive Video 3. 10.00 - 11.00 The 10 Faces of Innovation 4. 11.00 - 11.15 Tea Break 5. 11.15 - 12.30 Frooti Case Study

6. 12.30 - 1.30 Lunch Break7. 1.30 - 4.00 E-Choupal (Video & Discussion)

8. 4.00 - 4.15 Tea Break 9. 4.15 - 5.15 Design of Innovation Program 10. 5.15 – 5.30 Innovation Climate Checklist11. 5.30 Close of Day 2

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Framework for the Practice of Innovation

Day 2

Manpower10 FacesFrooti Case

MindspaceE-Choupal

4Ms: Methods, Money, Manpower, Mindspace

Day 1

Methods5 Disciplines7 Rules

MoneyPayback

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The Ten Faces of Innovation

The Deep DiveProcess of Shopping Cart Re-design

• IDEO created a new shopping cart concept, considering maneuverability, shopping behavior, child safety, and maintenance cost.

• IDEO’s design process: use a multidisciplinary team for brainstorming, research, prototyping and collecting user feedback

• The design went from idea to a working appearance model in four days.

Source: The 10 Faces of Innovation (Tom Kelley)

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The Deep Dive


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Ideo’s Brainstorming Process:

• Go for Quantity• Encourage Wild Ideas• Be Visual• Defer Judgment• One Conversation at a Time


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The 5 Disciplines of Innovation

The Definition of Innovation – seen in IDEO’s Process of Design

A relentless focus on the

creation and delivery of

new customer value to the marketplace

within a framework of business viability

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Learning Personas• The Anthropologist• The Experimenter• The Cross-Pollinator

Organizing Personas• The Hurdler• The Collaborator• The Director

Building Personas• The Experience Architect• The Set Designer• The Caregiver• The Storyteller


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Learning Personas

Building Personas

Organizing Personas

The Anthropologist

The Experimenter

The Cross-Pollinator

The Experience

Architect

The Set Designer

The Caregiver

The Storyteller

The Hurdler

The Collaborator

The Director


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Learning Personas

The Anthropologist

The Experimenter



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The real act of discovery consists not in finding new lands,

but in seeing with new eyes.

MARCEL PROUST

The Anthropologist

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Learning Personas

1. The Anthropologist

• Practices the Zen principle of "child's mind.“• Find the unfamiliar in the familiar through a

sense of "Vuja De.”• Chalo ek baar phir se, ajnabi ban jaye ham

dono


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Learning Personas 1. The Anthropologist


Finds the unfamiliar in the familiar.

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I have not failed. I have merely found ten

thousand ways that won't work.

THOMAS EDISON

The Experimenter

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Learning Personas

2. The Experimenter

• Prototypes new ideas continuously, learning by a process of enlightened trial and error.

• Takes calculated risks to achieve success through a state of "experimentation as implementation."

• Bandar bhi aaya, kauvva bhi aaya …


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Learning Personas 2. The Experimenter


Fails many times to succeed early

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Leave the beaten track occasionally and dive into the woods. Every

time you do so, you will be certain to find

something that you have never seen before.

ALEXANDER GRAHAM BELL


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Learning Personas

3. The Cross-Pollinator

• Explores other industries and cultures

• Translates those findings and revelations to fit the unique needs of your enterprise.

• Mera Joota Hai Japani, Yeh Patloon Englishtani


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Learning Personas

3. The Cross-Pollinator - T-shaped People

• Breadth of knowledge in many fields, but they also have depth in at least one area of expertise.

• If you're looking for cross-pollination, gather some T-shaped people for your team.


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Learning Personas 3. The Cross-Pollinator


Combines skills and knowledge from different fields

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Organizing Personas

The Hurdler

The Collaborator

The Director

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These days, a man who

says a thing cannot be

done is quite likely to be

interrupted by some idiot

doing it.

ELBERT GREEN HUBBARD

The Hurdler

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Organizing Personas

4. The Hurdler

• Knows that the path to innovation is full of obstacles

• Develops a knack for overcoming or outsmarting those roadblocks

• hum honge kamyab ek din


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Organizing Personas 4. The Hurdler


Has a knack for overcoming all kinds of hurdles

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In the long history of humankind (and

animal kind, too) those who learned to collaborate and improvise most effectively have

prevailed.

CHARLES DARWIN

The Collaborator

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Organizing Personas

5. The Collaborator

• Helps bring dissimilar groups together

• leads to create new combinations and multidisciplinary solutions.

• Saathi haath badaana


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Organizing Personas 5. The Collaborator


Creates new combinations and crossovers

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All I try to do is to create an atmosphere that is

comfortable – one that removes tension and everyone

feels free. If they feel free, then behaviour happens; small

moments happen and that ultimately works the best for

me. -

FILM DIRECTOR Barry Levinson

The Director

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Organizing Personas

6. The Director

• Gathers a talented cast and crew

• Helps to spark their creative talents

• Meri awaaz suno


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Organizing Personas 6. The Director


Brings harmony and helps to spark creative talents

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The Ten Faces of InnovationBuilding Personas

The Experience

Architect

The Set Designer

The Caregiver

The Storyteller

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The "value added" for most any company, tiny

or enormous, comes from the Quality of

Experience provided.

TOM

PETERS

The Experience Architect

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Building Personas

7. The Experience Architect

• Designs compelling experiences to connect at a deeper level with customers' latent or expressed needs.

• Sapnoon ka mahal


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Building Personas 7. The Experience Architect


A car designer communicates the style, comfort and quality of the car

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Building Personas 7. The Experience Architect


A car designer is devoted to the style, comfort and quality of the car

http://www.jag-lovers.org/x350spec2112.php

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Every organization (and every employee)

performs a bit better or worse because of the planning, design, and

management of its physical workspace.

FRANKLIN

BECKER, OFFICES AT WORK

The Set Designer

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Building Personas

8. The Set Designer

• Creates a workspace in which innovation team members can do their best work

• Zameen pey Taarey …

• What feelings do you offer your customers?


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Building Personas 8. The Set Designer


In your car showrooms, is the environment exciting and welcoming?

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Think one customer at a time and take care of each one the best way

you can.

GARY COMER,

FOUNDER OF LANDS' END

The Caregiver

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Building Personas

9. The Caregiver

• Is like a caring or attentive professional devoted to customers in a manner that goes beyond mere service

• Dheer sey jaana katiyan mey …


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Building Personas 9. The Caregiver


After-sales service innovation is all about the quality of care and attention

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The universe is made of stories, not of atoms.

MURIEL RUKEYSER

The Storyteller

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Building Personas

10. The Storyteller

• Builds internal morale and external awareness through compelling narratives that communicate fundamental human values

• Jaago, soneywalon, suno meri kahani …


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Stories help build strong brand image and create customer loyalty

Building Personas 10. The Storyteller

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Stories help build strong brand image and create customer loyalty

Building Personas 10. The Storyteller

Jaguar: The Complete Story, a book by Heiner Stertkamp

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Building Personas

10. The Storyteller


Stories bringto life thehuman drama andcapture tacitknowledge

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Key Learnings

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Learning Personas• The Anthropologist• The Experimenter• The Cross-PollinatorOrganizing Personas• The Hurdler• The Collaborator• The DirectorBuilding Personas• The Experience Architect• The Set Designer• The Caregiver• The Storyteller


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Learning Personas

Building Personas

Organizing Personas

The Anthropologist

The Experimenter


The Experience

Architect

The Set Designer

The Caregiver

The Storyteller

The Hurdler

The Collaborator

The Director


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Why the 10 Personas Work

• Battle-tested thousands of times in a real-world laboratory for innovation at IDEO and other places.

• The personas are about "being innovation" rather than merely "doing innovation."

• By stepping in one or more of these roles, you can be more of an innovator in your daily life.


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The Ten Faces of InnovationGroup Exercise

• In your groups, identify the personas, or combinations of personas


Name Anthro-pologist

Experi-menter

Cross-Pollinator

Hurdler Collabo-rator

Director Experi-enceArchi-tect

SetDesign-er

Care-giver

Story-teller

• What are missing personas you would like to have in the team?

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References

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Thomas Kelly and Jonathan Littman

IDEO: formed, 1991 by a merger of : David Kelley Design (founded by David Kelley, Stanford University), ID Two (founded by Britain's Bill Moggridge), and Matrix Product Design (founded by Britain's Mike Nuttall)

07/04/23

Framework for the Practice of Innovation

Day 2

Manpower10 FacesFrooti Case

MindspaceE-Choupal

4Ms: Methods, Money, Manpower, Mindspace

Day 1

Methods5 Disciplines7 Rules

MoneyPayback

07/04/23

Frooti Case Study

Questions for review by teams

• What can be said about Chauhan’s mind-set about Frooti?

• What is Chauhan’s perception of innovation and where it resides at Frooti?

• Should Chauhan hire Verma back and if so, how can she propose to change the situation at Frooti this time?

• Chauhan tasted the new Mango Tango product and liked it but failed to do anything about it even when she was sympathetic with Amrita Naidu. What does it tell you about Chauhan as a leader?

• If you were Chauhan, what would be your new action plan? How can Chauhan foster innovation in her current employees and nurture creative individuals who join Frooti in the future?

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Frooti Case Study

1. Innovation should not be confined to marketing and product development

7 Rules:1. Integrate innovation into company’s basic

business mentality.

2. Handle resistance to change – own and others

7 Rules: 5. Neutralize organizational antibodies.

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Frooti Case Study

3. A mix of 3 traits gives space for creativity

7 Rules: 7. Create the right metrics and rewards for innovation.

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Mindspace

• Break for Basketball Counting• Follow with the e-Choupal Video

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Mindspace

Innovation Insights from e-Choupal

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Production Channel Prior to e-Choupal

Farmer

Regulated Markets (15-75%)

Trader

Private Miller

Commission Agent

Wholesaler (20-80%)

Village TraderGhani

Producer Coop (3-5%)

Cooperative Mill

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The e-Choupal Business Model

Farmer

Regulated Markets (Fair Market Price)

Private Miller

Commission Agent (hired by ITC)

Village Trader

Ghani

Producer Coop (Negotiated Price)

Cooperative Mill

E-Choupal

ITC

ITC

Com

mis

sion

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Farmer

Regulated Markets (Fair Market Price)

Private Miller

Commission Agent (hired by ITC)

Village Trader

Producer Coop (Negotiated Price)

Cooperative Mill

E-Choupal

ITC

ITC

Com

mis

sion

How the e-Choupal Business Model works

Eliminate

Eliminate

Substitute

Replace

Ghani

Wholesaler (20-80%)

Trader

Using the SCAMPER lesson

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Mindspace

Process Insights from Basketball Game and e-Choupal

• Radical innovation – deep change in business model and

change in technology

• Top management’s commitment to the experiment

• Strategy was PTW – creating a virtuous cycle

• Mental models are hard to see

• How many gorillas do we miss when busy with operational /

routine work?

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Action Plan

Action Plan for Innovation• Communicate to Divisional

Head for nominating Innovation Champions

• Innovation Champions in each Division

• Innovation Coordinators appointed

• Conduct Innovation Drive session using the inputs from the I-P&T workshop for generation of ideas

• Identify portfolio of ideas to pursue

• Evaluation and selection of ideas

• Facilitate implementation of selected ideas

• Review report

Responsibility• HR Division

• Division Head

• Each Class Participants

• Coordinator

• Coordinator

• Divisional Head

• Coordinator

• Divisional Head

By When

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Action Plan

Total innovation projects targeted(one per participant per month)

Nov Dec Jan Feb Mar 2009-10

25 25 25 25 25 125

• Projects can be small (incremental) or big (radical) in scope• Look at serving unmet or unsatisfied customer needs• Look at providing new or different benefits• Look at delivering/extracting value in an unconventional way• Look at innovations in: technology / product / service / cost /

operations / experience / management / business process

07/04/23

Program Overview

1. 9.30 – 9.40 Introduction2. 9.40 – 10.00 IDEO – Deep Dive Video 3. 10.00 - 11.00 The 10 Faces of Innovation 4. 11.00 - 11.15 Tea Break 5. 11.15 - 12.30 Frooti Case Study

6. 12.30 - 1.30 Lunch Break7. 1.30 - 4.00 E-Choupal (Video & Discussion)

8. 4.00 - 4.15 Tea Break 9. 4.15 - 5.15 Design of Innovation Program 10. 5.15 – 5.30 Innovation Climate Checklist11. 5.30 Close of Day 2