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Stay Connected The use of social media for internal and external

networking

Beatrice Lugger National Institute for Science Communication Sept. 9th, 2014 Porto

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Scientists research educate publish

Public Information Officers inform, mediate, stage

Journalists investigate critisize classify

Who talks about science

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Scientists

Journalists

Public Information Officers

present explain

communicate

Who talks about science

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On average 63 % of Europeans say

scientists working at a university or governmental laboratories

are best qualified

to explain the impact

of scientific and technological developments on society.

Credit: Science and Technology Report 2010 European Commission

Who talks about science Best qualified to explain the impact of science

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Who talks about science The old style

one way

conferences

PR

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Who talks about science Today

dialogue

conferences

PR

Citizen Sciences

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Online Presence

Website Blogs OA-Journals

Social Networks

Google+

Facebook

Twitter

Career

Xing LinkedIn

Academia

Mendeley

ResearchGate ArXiV

Media

Wikipedia

(Alt)metrics

Science Online today

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How communicate The NaWik arrow: What to keep in mind

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Modified and adapted from: Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535

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The world of science blogs is a colorful mix •  Topics

•  Authors

•  Format

•  Target group

Science Blogs

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•  First person writing style allowed •  Individual style, author is recognizable

•  Comments – dialogue

•  Networking – linking to other blogs and further social media

•  To be recognized: write regularly

Science Blogs Indications of Blogs

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Science Blogs Lindau Nobel Laureate Meeting – Conference Blog

http://blog.lindau-nobel.org/

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•  Six blog team members plus open for guest entries

•  topical blogging

•  interviews, lectures, discussions

•  scientific, reporting, entertaining, pictures

•  strictly spread via Twitter and Facebook

•  less comments but more discussions and likes on Facebook

Science Blogs Lindau Nobel Laureate Meeting – Conference Blog

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Science on Facebook Lindau Nobel Laureate Meeting – Community Building

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Science News Citizen Science Projects

Science on Facebook Interest groups

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Science on Facebook Fun

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Science on Twitter

•  create lists

•  follow recent hashtags #ismcc2014

•  tweet links to research articles and news

•  tweet about new tools for science networking, open science, Citizen Science....

•  participate in discussions

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Science on Twitter Helpfull tools e.g. Tweetdeck or Hootsuite

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Science on Twitter Make a Storify out of Tweets

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Science on Twitter

Craig Venter 23.000 Stephen Hawking 227.000 Nobel Laureates e.g.:

Peter Doherty (Medicine 1996) Barry Marshall (Medicine 2005) Brian Schmidt (Physics 2011)

Scientists engagements

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Science on Twitter

„Since I rely on twitter to find out what is happening, I figure I owe it to the collective twitter-world to do my own part.“

Source: B. Lugger: Science Communication under Construction. Annual Report. Lindau Nobel Laureate Meeting 2012.

Nobel engagements

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Workshop

Please take five minutes to write a key message of your or your institute‘s current outcomes Which kind of social media can/should you use to spread this key message? Formulate your key message either for twitter (140 letters!) and/or for Facebook.

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Stay Connected #imscc2014

Thank you for your attention!

Beatrice Lugger @BLugger National Institute for Science Communication Sept. 9th, 2014 Porto