“TO BE DETERMINED”

Anita Prinzie/Nicole Huyghe

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Back to the basics

StripteaseGet read of the unnecessary

Back to the future

Made to stickBefore and afterStrip your presentation

X

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Background slides

AGENDADetailed methodology slides

75 BARCHARTS23 cluttered line charts

Headers and footers

FANCY STATISTICS

NO

4

5

goudzoeker

STICK TO THE

GOLD

KEEP IT

SIMPLE

7 Version 2.2 17/05/’11

Germany: Detailed price sensitivity curve

Inspiration run 2011

Anita Prinzie & Nicole Huyghe solutions-2 “TO BE DETERMINED”

Optimal price for Germany, based on the price sensitivity is €3.19

Base: 212Base: 212

How many products of brand A would you buy at price X?

€2.79 €3.19 €3.59 €10

€30

€50

REVENUE

Revenue(million)

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Research conclusions

The introduction of the new 700ml can will have a direct impact on brand A market share

The share loss could partly be compensated by increasing prices in order to keep the current revenue and margin levels (depending on the price that the new can will be launched)

Price elasticity of brand A = 0.41

0ptimal price setting: €3.19/p

Germany: Research conclusions

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Research conclusions

RESULTS THAT MATTER

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Sample Composition – France

FRANCEbase = 220

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1 - 5

6 - 10

11 - 15 bakery

restaurant

hotel

other

butchery

Business typeCompany size

other

P

V V

P

total total

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HIGHLIGHT THE

UNEXPECTED

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butcher’s

bakery

restaurant

hotel

other Butcher’s: unexpected growth

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ADD PASSIO

N

ADD PASSION

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STICK TO THE KEY

HIGHLIGHT THE UNEXPECTED

KEEP IT SIMPLEADD PASSION

RESULTS THAT MATTER

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How (not) to wow an audience