Facebook page has become the second website for online businesses. It has created many new

opportunities to drive more traffic for the businesses. The notifications, news feed, invitations etc. are

playing a vital role by increasing the importance of the businesses. SEO tactics in the Facebook page has

helped to connect to the fans. It helps to expose the entire user base. To optimize a Facebook page

better it is always important of using Graph Search. You must make sure you are found on Google with

your Facebook page. You can more actively ensure that your Facebook page receives more attention.

Positive reviews have been increased by the customers who are happy with the services. The impact of

Facebook on organic search rankings includes:

Number of people liking your brand

Number of Facebook shares

Look at some SEO strategies that help the business with new opportunities.

Choose the best name that suits the business and the Facebook page along with high value generic

keywords. This means use the original name of the business. For example, look at the name ‘Tumsum

Bakery’. Here Bakery is the keyword for which the user might be looking at.

Importance of Facebook page URL for a particular business is set in the format

‘www.facebook.com/username’. It helps the businesses to consider incorporating generic keywords for

SEO purposes than the Page name itself. Your username needs to be eligible in order to mitigate the

username squatting. So it requires 100 fans to like the page before it is eligible for username. If it is less

than 100 fans then you may need to recruit more fans to use the URL strategy.

Importance of Facebook

How does Facebook increase rankings?

Facebook Name

URL for Facebook page

The descriptive Metadata can be placed in the info tab which is provided for every Facebook page.

These provide the keywords and links that increase the content score for pages in terms of Google

searches. For example: Address, City, State and Zip code are the required Metadata. Other than these

Overview of the company, their mission and products information are the important fields of searches.

Add images with proper captions. When posting images, use keyword-dense descriptions. Include text

and keywords that you want to be ranked for. Along with the links, an image gives a clear description of

the text. More than text content, Facebook looks for images content.

Place status updates near the top of your Page’s CSS structure. Google boosts pages that link to relevant

sites. It is an ethnic way to boost your Facebook Page’s link score. These direct links help the users to

understand that there are updates which users need to know. By this updates they get an overview of

what’s going on with the business.

Use ‘info’ tab for important keywords

Images

Post direct links to your

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