facebook of things - the importance of end users within m2m systems

Name

Date

Version

Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1

“Facebook of Things”The importance of end users within M2M Systems

Dr. Peter Decker

Symphony Teleca Corporation

What do we offer


Application software vendors, Internet

companies

Connected Devices Ecosystems

Independent Software Vendors

Mobile and Connected Devices

Service providers and corporate customers

with OPD and managed services needs

Enterprise and Mobility

Our Markets and Customers


Telecom, Internet & Media

EnterprisesMobile and Connect Device Makers

Independent Software Vendors

• Microsoft• SAP• Oracle• BMC• Vmware• Lawson• Misys• Redhat• Torex Retail• Escalate• Concur

• Intel• Ericsson• Nokia• Samsung• HTC• TIVO• Qualcomm• Marvel• Motorola• Broadcom• Freescale• Texas Instruments• LG• Sony Ericsson

• GE• Chevron• Morgan Stanley• Bank of America• Bloomberg• Subway• Pfizer• Xerox• BMW• Caterpillar

• Google• AT&T• BT• Verizon• The Wall Street Journal• MSNBC• Barrons• AOL• ABC• Sports Illustrated• MTV• Orange• CSC• Yahoo• Virgin Media

4

Customer

Scalable Project Setup

Local engineering team in Europe, Americas, Asia

Bestcost design centers in Poland, Russia, India, China

Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

Bochum

Nürnberg

Germany Leading global services partner helping clients manage the convergence of software, cloud and mobility

6000+ employees

Head Office in Palo Alto

In Germany

Key M2M enabler:

• Cellular connectivity anytime anywhere

• Cost efficient technology

Copyright © 2009 Tele Atlas. All rights reserved.

Machine-2-Machine (M2M) today

5Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

M2M

Key M2M use cases today:

• Monitor and Control

• Track

M2M Gateway

Todays M2M Architecture


M2M Applications

M2M Service Capabilities

Core Network (CN)

Access Network

M2MApplications

M2M ServiceCapabilities

M2M Area Network

M2M Device M2M Device

M2MApplications

M2M ServiceCapabilities

Net

wo

rk D

om

ain

Dev

ice

and

Gat

eway

Do

mai

n

Collect and Buffer

Transmit and Receive

Process andArchive

Monitor andControl

ETSI TS 102 690 Reference Architecture Todays M2M Setup


Where is the M2M business today?


2020

1997

2012

*) Source ITU (penetration in developed countries)

Mobile Handset Business

18% (*)

100% (*)

Initial M2M Target: 3-5 M2M devices per person

Source Analysys Mason Ltd 2012

M2M Business

0,1

1

2

2011 2020

What blocked M2M to take up earlier?

“Machine” Manufacturer

M2M Module Manufacturer

M2M Device Manufacturer

Telco OperatorIntegrator Company

Service Provider

M2M Verticals

MachineManufacturer (OEM)

M2M Module and Device Manufacturer

Integrator Company Service Provider

Automotive Mobile services innovation cycles

Need Tailored solution

Keep Platform Ownership

High level of technicalrequirements

Number of requirements and players

System Architecture complexity

CE Devices Integration on low level needed without know how in mobile services

CE Device footprint in multiple networks



Industrial Automation

Need tailored solutions

Long lifecycles support

Multiple niche vertical markets and networks



Smart Metering Ease of installation needed low cost of installation and operation

Multiple vertical markets and networks



…

>>> Top 4 Roadblocker for M2M Growth today

1

2

3

4

Top 4 Roadblockers of M2M growth today


4.) Wireless radio is not optimized4

3.) Device and Architecture Fragmentation

3

2.) Eco Systems Fragmentation2

1.) Limited End User Proposition

1


What will drive end user proposition in M2M ?

End user devices integration

Other devices and environment integration (M2X)

Connectivityto mobile

M2M today

End user servicesintegration

Social M2M SocialRelation

Examples:M2M in Automotivewith own End User Proposition

• Smart Head Units

• Open Platforms for Apps for the car

• Personalized Service

• Connected CE Devices

• Mobile Phones & Tablets

• Contacts

• Media

• Services

Examples:M2M in Smart Homewith own End User Proposition

Home Automation

Integrated Services

Consistent UI

Energy Management

Customized commercial services

Cross Platform consistent UI

Example: The social fridge

13

Kühlschrank

Post picture, when door is opened

Pull content, when needed

Wir brauchen wieder Möhren !!!

Möhren !!!

Comment, if needed

Socialized M2M – „Facebook of things“

Social Network concepts

M2M Example

Friends M2M devices connected to youPairing of devices

Your car, your phone, your tv set, …

Cycles Dedicated access and use rights The whole family can access the room temperatur control

Status Changes

Device Status reports / changes / „emotions“ Your phone sends „alarm“, your tv set „channel“, …

Chat / pokes Send commands to your M2M device

Follow You define what is interesting to youSome devices might follow others

You follow your door entry on your mobile

Likes Understand and confirm messages between M2M devices

You „like“ the music on your home stereo, and the car stereo recognises the like

Hash Tags A context accross multiple devices Scenes or profiles

Analytics Intelligent Algorythms help you to optimize Energy saving profile for your homeand compare to neighborhood

Sharing M2M devices will share content with each other Fridge (with internal camera) regularly updates images of available groceries



M2M Roadmap


2010

2020

2030

M2M End User Interaction

M2M today

Social M2M

… looking forward to help your social M2M solution entering the end user space …

17

Dr. PETER DECKER

Senior Manager, Business Development

Teleca Germany GmbH

Massenbergstrasse 9a

DE-44787 Bochum

Germany

[email protected]

www.symphonyteleca.com

Visit our website at:www.symphonyteleca.com

facebook of things - the importance of end users within m2m systems

Technology

m2m devices

machine m2m

m2m systemsdr

proprietary copyright

key m2m enabler

initial m2m target

developed countries

mobile handset business