the importance of social media. some facts and statistics: nearly 1 out of every 5 minutes online is...
TRANSCRIPT
The Importance of Social Media
Some facts and statistics:
• Nearly 1 out of every 5 minutes online is spent on social media
• Facebook reached 1.11 billion users in May 2013
• Facebook’s largest growing demographic is 55 to 64 year olds
• In one year, 2011 – 2012, social media usage increased by 21%
Why should I care about
social media?
Reason 1
• Usage is increasing• Access anytime and anywhere
Social media is taking over
Reason 2
• Relationships are important• Community is everything
Building lasting relationships
Reason 3
• Used by millions of people• Keywords will help people find you
Google likes social media
Reason 4
• FREE!• Only costs are time and resources
It’s free!
Reason 5
• Traditional marketing not like it once was• Ability to be notified quickly
Social media is more effective than traditional
marketing
Conclusion
Getting Started
Facebook & Twitter
Quick fact:If Facebook were a country, it would be the 3rd largest country in the world.
Three More Social Networks of Note
• Pinterest: A virtual bulletin board that allows users to find and curate images and videos.
• YouTube: A video social network where billions of people go to discover, watch, learn, and share originally-created videos.
• Google+: This social network tries to make sharing on the web more like sharing in real life with hangouts, circles, etc. It allows you to segment your contacts and share what you want with the people you want.
What's Facebook?
• Who's on it? One billion people! And most likely many of your members and prospective members
• What do they do there? People share their experiences, as well interesting things about other people/organizations
Why Facebook? • People are doing more than connecting with
friends. They are connecting with businesses and nonprofits and sharing the news, deals, and other content
Facebook BasicsSo how do you get “on” Facebook?•Create a personal Profile•Create a business Page•Join a Group/Create a Cause
Facebook BasicsSo how do you get “on” Facebook?
Step 1: Visit the Facebook website
Step 2: Enter your information
Facebook Basics
Step 3: Connect with friends
Step 4: Enter your information
Facebook Basics
Step 5: Choose a profile photo
You’re finished!
Facebook Page Basics
Setting up your club’s Page•Create a personal Profile (required)•Create a club Page•Join a Group/Create a Cause
Step 1: Choose a page type - Organization
Facebook Page Basics
Step 2: Choose a page type - Organization
Step 3: Choose a page type - Organization
Facebook Basics
Step 4: Customize your Page
Step 5: Change your “About” info
Facebook Page Basics
Step 6: Choose a web address
Step 7: Turn off advertising, for now
Facebook Page Basics
Step 8: Add a cover photo
Step 9: Change your “About” info
Facebook Page Basics
Hooray – you’re finished!
Start Sharing Your News!
Start Sharing Your News!
And, watch it spread!
Grow Your Community
Grow Your Community
Additional FeaturesSettings
New “Likes” – Messages – Notifications
Status Analytics Messages
Newsfeed
Have Fun!
Facebook …
•Can’t be broken – explore the features of this vehicle and become familiar with how you want to use it!
•Ever-evolving, to offer more options … learn what you can now, so future changes are easier to manage.
What's Twitter? • Who's on it? Twitter enables all types of
people to share and consume information they find interesting
• What do they do there? Twitter users post news, articles, promotions, and jokes all in 140 character chunks. By “following” someone on Twitter you can see all of their posts and easily share them with the people who “follow” you
Why Twitter? • Why you should care: Twitter gives
your club a voice and is a fast and easy way to share messages and get feedback from your members, and prospects in real time.
Twitter Basics
Step 1: Visit the Twitter website
Step 2: Enter your information
Twitter Basics
Step 3: Visit the Twitter website
You’re finished!
Twitter Basics
Customize your profile: Choose a profile picture and write a short bio, or simply start tweeting!
Twitter Basics
Sending tweets:
Sending your message
What should you tweet about?
Your club can tweet about information related to their field, events, answer questions, links to blog posts or club newsletters, and how-to posts.
Twitter Basics
How often should you tweet?
Depends on:•Your time•Your industry•Your desired return
Consistency matters!
Who do I follow?Following people
A few reasons:•Get feedback•Grow your network•Discover interesting, shareable content
Ways to search: •Use the advanced search•Who to Follow box
Who do I follow?Examples: •Newspapers •Television stations•Radio stations •Government offices•Civic organizations •Other non-profits •Boy/Girl Scouts
Conclusion
Webinars
What is a webinar?
• A webinar is a web-based conference that uses the Internet to connect the individual hosting the webinar to the audience
How do they work?
• Host sends out invitations • Host prepares presentation and
material for the meeting• At start time, participants can jo
in via phone and web • Traditionally host will
share with participants
How do I attend?
• Depending on which service you or the host uses, you may need to download an application to access the webinar
• Audience members are often provided with a custom link or even a password in order to get in
Example
Presenter
Chat
Resources
Attendees
Presentation
Why use webinars?
• Reduced travel costs• Efficient use of time• More effective allocation of
budgets• Improved convenience (and
experience)• Greener use of resources
Webinar success
• Define the purpose• Design a great presentation• Address questions
Conclusion
Contact for help
The Communications Department is here for you!
Kristie Lindau, Director of Communications
Julie Pardee, Communications ManagerLaura Adkins, Communications Specialist