BrandingHow to build an attractive brand?

By Alexander Van Orshaegen

Marketing Assistant

Hieroglifs International

Importance of branding

Description company, the team, yourself

Stands for quality, loyalty, performance

Business identity

Value of customers

Sales will increase

Brand differentiation

Implementation

Step 1: Define your brand

Offerings of your company

Concerns and values of your consumers

Promote your business

Differentiate

◦ Logo

◦ Slogan

Step 2: Think of it as a person

Beliefs, values, purposes

Behave in situations

Express a brand like a person

Positive/negative expressions

Identity

Step 3: Create a vision

What’s driving you company?

What’s the purpose?

Where does the company believe in?

Add emotions

Character communicate

Step 4: Build long-term

relationships Create trust

Be honest

Be creative in the communication

◦ Don’t repeat the same messages

Don’t imitate the competitors

Be original with your own identity

◦ But keep the same style

Exploit your brand

Recognize

Protecting against the competitors

Brand strategy

◦ Very important

Products (4 P’s)

Product placement

Often used to communicate the brand

identity

Movies, Soaps, News, Books, …

Person don’t know it’s about advertising

Unconscious

Some countries illegal

Product placement

https://www.youtube.com/watch?v=x7z45e-

XIVQ

Thank you for your attention!