PRESENTED TO PONGPEWAUKEE OPPORTUNITIES NETWORKING

GROUP

MONDAY JULY 1 , 2013BY NANCY HORWATH

Importance of a Marketing Plan

during Job Search

What is a Marketing Plan?

Document that describes Who you are

What you do Your professional objective Your competencies

Where you are looking Target Markets (cities, companies) Target Industries Desired Size of Organization Desired Culture of Organization

How to use a Marketing Plan

Bring to networking meetingsUse it as a guide for the conversation

This is who I am and what I do This is what I’m looking for Any suggestions?

Other people I should talk to Companies I should consider etc

Leave a copySend a thank you note

Asking for Networking Meetings

Briefly explain your purpose My position was eliminated Outplacement firm recommends meetings to exchange

information I don’t expect you to know of any opportunities

Ask for advice I will quickly review my marketing plan You may have some input: People, Companies, etc

Signature with linked in, email and phone #

Importance of Marketing Plan

Putting it together helps you Clarify what you are looking for Describe lots of positive things about yourself

Having it available Reduces fear of networking with others Provides a way to present information

Using it as a tool when talking to others Guides the conversation Demonstrates your professionalism

You never know who you know Neighbors, acquaintances, church members, school mates 85% of jobs are not advertised, networking is key

Positive Things

• New companies to consider• New contacts to meet with• New hiring managers to connect with

Leads

• Culture at this company includes…• Allows you to talk about what you are

good at!• Highly recommend a marketing plan

Learning