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PRESENTED TO PONGPEWAUKEE OPPORTUNITIES NETWORKING
GROUP
MONDAY JULY 1 , 2013BY NANCY HORWATH
Importance of a Marketing Plan
during Job Search
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What is a Marketing Plan?
Document that describes Who you are
What you do Your professional objective Your competencies
Where you are looking Target Markets (cities, companies) Target Industries Desired Size of Organization Desired Culture of Organization
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How to use a Marketing Plan
Bring to networking meetingsUse it as a guide for the conversation
This is who I am and what I do This is what I’m looking for Any suggestions?
Other people I should talk to Companies I should consider etc
Leave a copySend a thank you note
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Asking for Networking Meetings
Briefly explain your purpose My position was eliminated Outplacement firm recommends meetings to exchange
information I don’t expect you to know of any opportunities
Ask for advice I will quickly review my marketing plan You may have some input: People, Companies, etc
Signature with linked in, email and phone #
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Importance of Marketing Plan
Putting it together helps you Clarify what you are looking for Describe lots of positive things about yourself
Having it available Reduces fear of networking with others Provides a way to present information
Using it as a tool when talking to others Guides the conversation Demonstrates your professionalism
You never know who you know Neighbors, acquaintances, church members, school mates 85% of jobs are not advertised, networking is key
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Positive Things
• New companies to consider• New contacts to meet with• New hiring managers to connect with
Leads
• Culture at this company includes…• Allows you to talk about what you are
good at!• Highly recommend a marketing plan
Learning