implementing marketing by abusufian rasheed
TRANSCRIPT
Prepared By: ABUSUFIAN RASHEED
Monitoring and Implementing Marketing
CONTENTS
What is marketing Management Process of effective Marketing Management What is Strategic marketing Plan Marketing Objectives Situation Analysis Marketing Strategies What is Marketing Tactics Marketing Implementation Marketing Mix Tactics The Target Market Implementation Market Implementation Process Implementation and Monitoring tools and
Techniques
WHAT IS MARKETING MANAGEMENT
Marketing management is the process of carrying out tactics and strategies in order to achieve desired results-which may be in the form of marketing exchange or sales.
Modern marketing management trends to be related to marketing concept
PROCESS OF EFFECTIVE MARKETING MANAGEMENT
Planning
Research
ImplementationControl
Evaluation
WHAT IS STRATEGIC MARKETING PLAN
How an organization will work within the marketplace to market and sell its product.
Strategic marketing plan focuses on Marketing Objectives Situation analysis Marketing Strategy Marketing Tactics Implementation Plan Marketing Control
Marketing Objectives
SITUATION ANALYSIS
Analyzing an organization's internal and external environment to understand the organization's capabilities, customers, and business environment.
SITUATION ANALYSIS
Government Actions
Demographic Changes
Technology
Culture SWOT Analysis
MARKETING STRATEGIES
Differentiation
Cost Leadership Focus
WHAT IS MARKETING TACTICS
Putting Marketing Strategy into practice
MARKETING IMPLEMENTATION
Involves how 5p’s will be utilized to actually allow the organization to reach its overall goals and objectives.
Identify the Marketing Mix Tactics Clearly identify what action to be taken People responsible for specific action What budget to be applied Timetable for implementation
PRODUCT STRATEGIES
PROMOTION STRATEGIES
PRICING STRATEGIES
Penetration pricing Premium pricing Skim pricing Economy pricing Psychological pricing Product line pricing Promotional pricing
PLACE STRATEGIES
Direct Distribution Indirect Distribution
TARGET MARKET IMPLEMENTATION
Description should include, Demographic characteristics Geographic Characteristics Psychographic characteristics Basic Needs and Benefits Sought
MARKET IMPLEMENTATION PROCESS
Marketing implementation is the process of turning your marketing strategies into actions.
Specially you need to address Who is responsible for each action Where will action take place When does it need to occur and how will the
action actually implemented.
STEPS IN THE PROCESS
IMPLEMENTATION AND MONITORING TOOLS AND TECHNIQUES
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