impact of online advertisement to customers

7/25/2019 Impact of Online Advertisement to Customers

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IMPACT OF ONLINE ADVERTISEMENT TCUSTOMERS..

By Maurine Mbawa

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2/23

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RESEARCH METHODOGY

Data for this study was collected by means of a Survey conducted in Tamil Nadu (Vellore).

The sample size was 1!.The "uestionnaire (shown in #ppendi$) was used %ainly to test

the model proposed for &mpact of online advertisements to customers. 'esearch was

analyzed by the percentae analysis in %S e$cel.

Sample technique

*hoosin a study sample is an important step in any research pro+ect since it is rarely

efficient, practical, or ethical to study whole populations. &n this study the samplin stratey

used is convenient samplin. The sample size is 1!!. # small part of somethin intended asrepresentative of the whole, or a subset of a population. &n this research simple random

samplin is bein used.


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Data collection

The data collection would be-

'&%#'/ D#T#- "uestionnaire

S0*ND#'/ D#T#- 2ournals, &nternet,


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2ear Maaine# 456 Te&ei#i$n 456 New#(a(er 456 Dii'a& a,er'i#in 456

78 7.98 19.: 1;.7:


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&nternet advertisin

This mode has proved or is seen to be more effective in each and every year its more than all o

form of advertisement and as years o by from 3!113!1 we see that its increasin ma4in

advertisin more effective this is because the internet oes with technoloy and each and every

technoloy ets more advanced in the industry and world in eneral. nline advertisin rows

time unli4e other forms of print media which even move to neatives

&t


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&nterpretation-

5rom the number of respondent we see that second year then

followed by third year people who ave the answers are more

this is due to the people available and them bein willin to

participate in this research. 5orth first and others are less data

was collected Vit (Vellore).

Distribution of respondents before year of study.

C&a## Nu)ber

Fir#' year 1!

Sec$n, year 7;

T"ir, year 77

F$r'" year 1en,er Re#($n,en'#

Ma&e 3

Fe)a&e 9

3.Gender


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&nterpretation-

This table indicates that a lare number of people spend time onthe internet for a lon time hence et to see many

advertisements this is because all social medias have different

4inds of advertisements the one people can see willinly and

ones that +ust pop up or pop down. %any people


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&nterpretation-

:78 don=t spend time on twitter basically because they don=t

have an account and li4e many sites one needs to have a

username and password to be able to be in that site. The other

bi percent spend less time in twitter.

Ti)e #(en' $n '"e 'wi''er Percen'ae

Le## '"an 1 "$ur 7!5

1 "$ur 75

M$re '"an 1 "$ur 15

I ,$n@' 8!5

Time spen on !e "ier d#i$%.


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&nterpretation-

Due to various reasons many people 78 spend more time in

/ouTube there are many sons and videos on /ouTube student

spend time to watch videos related to their sub+ects, others

spend less than an hour 338 those who spend +ust 1 hour is also

338.

Ti)e #(en' $n '"e

2$uTube Percen'ae

Le## '"an 1 "$ur 775

1 "$ur 775

M$re '"an 1 "$ur :!5

I ,$n@' 75

Time spent on the /ouTube daily.


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&nterpretation-

5aceboo4 is one site with many people and many advertisement

as well more people ma4es advertisin easy most business menwhen they want to advertise the often use such sites with larer

number of people and who by a bi percent are always

online, .Those who spend more than one hour is


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&nterpretation-

798 less than one hour 3!8 spend one hour only 3;8 spendmuch time on &nstaram while the other 68 don=t spend their

time on &nstaram at all. This can be caused with the fact that

on &nstaram people +ust upload pics rarely chat on direct chats

they use other means of communicatin such as 5aceboo4 and

emails.

Nu)ber

Le## '"an 1 "$ur !


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&nterpretation-

Very few people from the respondents at vit(Vellore) do have an

account or spend their time on bbm which is 738,;:8 spend

very less time on bbm ,more than one hour +ust 138 less than

one hour 1!8

Ti)e #(en' $n B&ac/berry

)e##ener Nu)ber

Le## '"an 1 "$ur 1

1 "$ur 38

M$re '"an 1 "$ur 17

D$n@' !7

Time spent on bbm


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&nterpretation-

%any people purchase products after seein online products

such as female cosmetics which when advertisin they show a

celebrity who loo4s beautiful others buy because they believe

all advertised on the internet is of ood >uality however this

depends with what is advertised and the respondents .the

advertisers must consider the ae, the characteristics the time.

Purc"a#e Nu)ber

2e# 9:

N$ 7:

Number of people that purchase commodities after seein an

#dvertisement.


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Findings

'esearcher found that most of the time younsters who are from the ae of 19

3 spend more time on the internet and et e$posed to various 4inds of

advertisements durin that time. They end up purchasin online because of

them.

The factors that were found show a sinificant in influencin online purchasin

ma4in online advertisement more effective is how they advertise the videos

the type of advertisement they choose to let the people see. The duration of the

advertisement and the tareted people play a bi role.

'esearcher sements the respondents throuh different variables found that a

sement was mainly trust oriented and the respondents had a hih positive attitude

towards purchasin online and the advertisement they see online this positive

attitude ma4e customers be able to recall the adverts


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The advancement of technoloy will reach a point where other

forms of advertisements will not wor4 such as print media as

nowadays many countries have even started to reduce the use of

papers.

'esearcher found that most of the people don=t buy if the

advertiment is on newspapers and maazine but lather on the

internet because these online ads are very attractive and very easy

to conceive.

Despite the technoloy there people who don=t use any social site

they still +ust use their phones for callin and sendin normal

messaes +ust not oin online or havin accounts on sites li4e

5aceboo4, twitter and &nstaram.


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Suggesions

nline advertisement is ood and reaches a larer amount of people the

companies who advertise their products should ma4e sure there

advertisements are realistic not somethin that even the customer 4nows this

in not true

The companies involved should also ensure that they use correct words

lanuae and ood vocabularies not a bro4en 0nlish.

They should 4now to what ae or who are the tareted customers that way it

will be easy to choose the appropriate sites and the correct video for the

intended to see.


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&t is also assumed that if business online stratey is formulated correctly, mar4eters can effectively

taret a larer sement of population. &n order to develop an effective stratey consumer=s

opinions and desires need to be considered and acted upon.

eople should be motivated to use these social networ4in sites for those who don=t have my

ensurin safe and activities ta4in place that way they will also tend to see the online ads and

purchase either willinly or impulse buyin.

C! 3 3 C $ i


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C!#per 3.3 Con&$usion

?are number of people view or use the internet across the world that=s why it=s a world wide web. #

4eeps ettin advanced more thins come up on the net. *ompanies advertise in the internet nowaday

advertise in the print media or televisions. They prefer advertisin online because its less e$pensive a

for every time someone opens there advert they et somethin out of it.

@nli4e the other nononline advertisements online advertisement is easy to maintain and even to post

thers will need a lot of formalities and >uestions while the reach is less online advertisement is a lo

one can see the advertisement as lon as that person is on the online networ4.

Aowever most of the people tend to s4ip some ads despite them bein relevant or not everyone is inte

watchin advertisements all the times, they waste time when one is tryin to watch a video for class o

advertisement +ust start either pop up or pop down. .

nline advertisements are effective and ood start for a paper free future and technoloy.

impact of online advertisement to customers

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