Impact of advertisement on consumer behavior

GROUP MEMBERS INCLUDE:

Muhammad HaseebTufail badshahYawar MirajZahoor AlamYamna IhtishamIfra Saleem

Identifying the problemQuestionnaire?SPSS Analysis

Conclusion

IDENTIFYING THE PROBLEM

Impact Of Advertisement On Consumer

Behavior(Beverage Market)

QUESTIONNAIRESex: M|F• Have you ever bought a product because of the

effect of an advertisement?– Yes No

 • Have you ever found that the product you bought

didn’t match how it was advertised?– Yes No

 • Which of the following age group do you think was affected by

advertisement of beverage – industry in the most sweeping way?– Children’s– Adults 20-40– Adults between 41-60– Retirees above 60

• How many times a day you watch the ad?– 5– 10– 15– 20– 20+

 • How long the impact of such an ad last on you?

– 6 Hours– 12 Hours – 18 Hours– 24 Hours– 2 Day or more

 • Does repetition of ads regarding beverage industry

affect your buying behavior?– Always – Most of the times– Sometimes– Never

• What type of ads affects you the most related to beverages?

– TV Commercials– Newspaper ad Magazine ads– Internet ads– Bill Boards– Radio commercials

• Does the ad for above mentioned drinks stress on the right attributes?Name Yes No

Coca Cola

Pepsi

Fanta

Mirinda

Sprite 3G

7UP

From the ads of your favorite drink you are?

Highly Satisfied Satisfied Normal Dissatisfied Highly Dissatisfied

SPSS ANALYSIS

SCATTER GRAPH

REGRESSIONY= aX+bA= -0.179B= 3.521X= ?

CO RELATION

MEAN MEDIA & MODE

65

54

25

34

24

39

20

2028

Does the ad for above mentioned drinks stress on the right attributes?

Coke Pepsi Fanta Mirinda Sprite 7Up0

10

20

30

40

50

60

70

80

YesNo