il futuro dello shopping - get inspired by seedble
TRANSCRIPT
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GET INSPIRED BY JOOLZ & SEEDBLE 14.12.2015 - Roma
Andrea Solimene CEO & Co-Founder Seedble
Strategy & Marketing Development
Il futuro dello shopping
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www.seedble.com
Innovation & Digital Strategy TAKING CARE OF OUR PARTNERS AND GROW POSITIVISM!
We take care of your ideas!
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Programma • Innovation overview: come cambia il mondo intorno a noi!
• Il cliente 2.0: evoluzione della specie
• La shopping experience: Trend • Il retail marketing: azioni innovative
• Q&A
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Innovation overview Virtual Reality
Oculus Rift
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Innovation overview Virtual Reality
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Innovation overview Augmented Reality
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Innovation overview 3D printing
Local Motors
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Innovation overview 3D printing
Local Motors
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Innovation overview Internet of Things
Smart Home
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Innovation overview Internet of Things
Tesla Car Autopilot
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Innovation overview Big Data
Il monitoraggio dei dati
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Il cliente 2.0 • L’industria degli smartphone
• Da consumer a prosumer: il cliente 2.0 e i suoi comportamenti
• Ecommerce: Amazon, eBay e le altre piattaforme. Come cambia il modo di vendere.
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Il cliente 2.0 Smartphone vs laptop e pc
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Il cliente 2.0 Da consumer a Prosumer
Il cliente progetta il prodotto
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Il consumer L’ecommerce e lo shopping online
In 10 anni da 1,6 miliardi di € a 24,2!
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Il consumer L’ecommerce e lo shopping online
Amazon: Made in Italy & Prime
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La shopping experience: Trend • ZMOT
• Integrazione online – offline
• Proximity Marketing.
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La shopping experience: Trend Cogliere l’attimo
ZMOT: Il momento della verità!
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La shopping experience: Trend Virtual Shop
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La shopping experience: Trend Integrazione online - offline Apple come esempio
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Retail Marketing: Action • Visual Merchandising
• Web & Social Media Marketing • Customer Care
• Proximity Marketing
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Retail Marketing: Action Visual Merchandising
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Retail Marketing: Action Web & Social Media Marketing Non basta solo Facebook!
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Retail Marketing: Action Web & Social Media Marketing REGOLE DA RISPETTARE • Professionalità • Costanza nella pubblicazione • Contenuti tematici • Qualità e trasparenza nella comunicazione • Socializzazione • Analisi dei trend e dell’utenza • Campagne pubblicitarie vere!
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IL POST PERFETTO PER FACEBOOK
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Retail Marketing: Action Customer Care & Social Caring Email Marketing con Mailchimp e Get Response
Attenzione al Social Caring!
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Retail Marketing: Action Proximity Marketing iBeacon come esempio
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Soluzioni innovative • Lo store come hub per ampliare il proprio bacino di
clienti!
• La comunicazione via web come veicolo per fare storytelling!
• Il design e la tecnologia per attrarre l’attenzione
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Pronti per essere i primi?
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Q&A – DUBBI?