ikea
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TRANSCRIPT
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and the customer service and the customer service
Nataliya Bubentsova
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AgendaAgenda
History
Ikea at present
People and the environment
Customer service
Competitors
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IIngvar KKamprad EElmtarydAAgunnaryd
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HistoryHistory
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1943 IKEA is founded by Ingvar Kamprad (17)
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19401940s-1980ss-1980s
1948 IKEA starts selling furniture
1956 Designing furniture for flat packs & self-assembly
1958 The first IKEA store opens in Sweden
1953 Furniture showroom opens
1970-80s IKEA becomes world famous
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19199900s-2000ss-2000s
1997 www.IKEA .com is launched
2000 IKEA arrives in Russia
2004 The 200th IKEA store opens
2007 IKEA and WWF become partners
2006 IKEA Food is launched
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127,000 co-workers
41 countries
301 stores 9500 products
Annual sales of more than 23.1 bln EURO
Ikea at presentIkea at present
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CompetitorsCompetitors
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People and the environmentPeople and the environment
Social responsibility
Emergency help
Ecology
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PartnershipsPartnerships
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Social responsibilitySocial responsibility
€1 from each soft toy sold during the holiday seasons goes to
IKEA Social Initiative provided soft toys to children in cyclone
affected countries
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Emergency helpEmergency help
IKEA Foundation contributes to emergency relief aid:• after earthquake in January 2010 in Haiti;• after earthquake in May 2008 in Chine;
• after flood and cyclone in India, Burma and Bangladesh.
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EcologyEcology
• Refraining from the use of chemicals and substances that can be harmful to people and the environment.
• Products are made of recycles, renewable or reused
materials
• Recycling bins for returning waste, such spent batteries and low-energy bulbs.
• Helping to restore damaged forest.
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Business ideaBusiness idea
«To create a better everyday life for the many people»
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Customer serviceCustomer service
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CatalogsCatalogs
You can sign up for IKEA catalog, which publishes every year for free.It is well-illustrated and contents prices, sizes of furniture and fresh design
ideas.Also you can get it at every store or find it on-line.
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Stores locationStores location
IKEA stores is well-locaded. For example in Moscow there are 3 shops in different areas. Customers can reach them by free bus from the nearest
metro station.
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Gift cardsGift cards
The IKEA Gift Card is especially handy for holiday gift giving, back-to-college shopping, wedding, and house warming gifts.
You can purchase the card at your local IKEA store.
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PencilsPencils
The store provides tape measures, and pencils and notepads for you to write down price tag details, like where to pick up your
item.
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Home DeliveryHome Delivery
Delivery ia available in all store locations. We can of course deliver at a later date if you would like. We
deliver your new products directly to the room of your choice.
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Assembly and installationAssembly and installation
Most IKEA products are designed to be assembled by the customer, but if you prefer, we can offer assembly service for a small fee.
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Flat packsFlat packs
IKEA furniture is flat-packed, you can take it home in
simple car.
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Home furnishing adviceHome furnishing advice
If you want to make a big change in your home free, qualified, home furnishing advice is available. IKEA offers this
service for free.
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Kids roomKids room
In every IKEA store you can leave your child in free supervised playroom while you shop.
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ShowroomShowroom
The store has lots of fully furnished showrooms. You can sit on the chairs, lie on
the beds and try out everything.
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StaffStaff
You'll find IKEA staff at information desks. All of them are
ready to help you.
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RestaurantRestaurant
At the IKEA restaurant you can take a break from shopping. In the restaurant you’ll find healthy Swedish dishes.
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IKEA foodIKEA food
Also you can buy Sweedish food in store.
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IKEA familyIKEA family
Everyone could get Ikea family card at local store. It gives you some advantages:
- special prices - email informing
- unique offers
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Return policyReturn policy
If you are not completely satisfied with your purchase,
simply return the unused item in its original packaging
within 90 days unless noted below.
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Price tag informationPrice tag information
You'll find lots of details on the price tag - colors, materials, sizes, etc.
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THANK YOU!