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SWOT ANALYSIS

Presented by:-TAUSIF SOLANKI

SANDEEP KUMAR

DILIP KUMARMERRY DULARI

RISHABH GUPTANEHA MOURDGIL

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Introduction

Founded:1943 in lmhult, Smland,Sweden

Type: PrivateHeadquarters: Leiden, The NetherlandsIndustry: Retail (Specialty)

Products: self-assembly furnitureRevenue: 22.71 BN (FY 2009)Employees: 127,800 (FY 2008)Website: www.ikea.com

http://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Euro

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Acronym- I (Ingvar)-Founders first nameK (Kamprad)-Founders last nameE (Elmtaryd)-Farm where he grew upA (Agunnaryd)-Home village

Logo- Blue & Yellow;

The colors of Swedish National Flag.

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History 1943:founded in Sweden by Ingvar Kamprad;

1951:published the first IKEA furniture catalogue; 1955-1956:designed own furnituretested to use flat packages for shipping;

1987:opened the first store in warrington

2001:established IKEA Rail

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History: first store around the world 1958: in Sweden 1963: in Norway 1969: in Denmark 1973: in Switzerland 1974: in Germany 1975: in Australia 1976: in Canada 1981: in France 1985: in USA 1987: in UK 1989: in Italy 1998: in China 2000: in Russia

265 shoppingcenters

36 countries

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VISION AND Mission statement

The IKEAvision globally is to create a bettereveryday life for the many.

Mission:-At IKEA Tempe we are dedicated to giving to the

local community well being regarded by ourcustomers and co-workers as a socialresponsible company"

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IKEA stores around the world

"United States, Denmark, Germany, Spain, Israel,

Saudi Arabia, Australia, China etc

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QUESTION

DISCUSS THE FACTORS THAT HELPED IKEAESTABLISH A GLOBAL BRAND. WHAT ROLE DOYOU THINK THE FOUNDER HAS PLAYED INTHE SUCCESS OF IKEA????

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FACTORS THAT HELPED IKEA A GLOBALBRAND:

MARKET DEVELOPMENT & PENETRATION:After huge success in Sweden company

Kamprad went to Poland.After Poland he expanded his business

worldwide

For market penetration he adopted the stylishand low cost furniture strategy worldwide.

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CONITINUE

COST CUTTING STRATEGY:To ensure cost cutting IKEA found an effective

combination of low cost, standardization ofproducts, technology and quality.IKEA also owns a global web of 2000 suppliers

operating in 55 countries.IKEA bought most of his raw material from

CHINA and POLAND.

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CONTINUE

NICHE STRATEGY FOR US & CHINA:IKEA also made modifications in designs as per

the preferences of US & CHINA market.Metric measurement system and bigger stores

were established in US.

For CHINA, selling of standard beds and DO ITYOURSELF (DIY) assembly concept wasintroduced.

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ROLE OF FOUNDER IN SUCCESS OF ikeA

Kamprad created unique work culture withinnovative mindset.

Frugal habits of Kamprad ensured minimalwastage & cost cutting at every level.

He insisted that No harm in making mistakes.

His belief to cut cost every year & providefurniture at affordable price made IKEA unique& competitive in market.

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THANK YOU