iii – b.a. – journalism – model question paper semester ... revised degree... · describe the...

KRISHNA UNIVERSITY MACHILIPATNAM

III – B.A. – Journalism – Model Question Paper Semester – V (November-2017)

Radio & Television Journalism - Paper – V (301) Time : 3 Hours Max. Marks : 75

PART – A 5 X 5 = 25 Marks Answer any FIVE questions

1. Printed Circuit Board 2. Announcer 3. SITE Experiment 4. Direct to Home technology 5. Narrowcasting 6. E-TV News channel 7. Frequency Modulation 8. Community Radio

PART – B 5 X 10 = 50 Marks

Answer the following questions

Unit - I

9. Describe the Invention and Development of Radio (OR)

10. Write about the Duties and Responsibilities Radio Staff

Unit - II 11. Explain the Television Programming formats and Programs

(OR) 12. Write about the Radio programming formats and programs

Unit - III

13. Describe the Duties and responsibilities of Television crew (OR)

14. Give a detailed note on All India Radio

Unit - IV 15. Write about the Television News Channels with suitable examples

(OR) 16. Explain the functional role of Program Executive and transmission Executives

Unit - V

17. Write about the Characteristics of TV as Medium of communication (OR)

18. Give a detailed note on Prasar Bharathi Corporation


III – B.A. – Journalism – Model Question Paper Semester – V (November-2017)

Media Laws and Ethics - Paper – VI (302) Time : 3 Hours Max. Marks : 75

PART – A 5 X 5 = 25 Marks Answer any FIVE questions

1. Article 19(1)(2) 2. Official Secrets Act - 1923 3. Slander 4. P I O 5. Fourth Estate 6. Criminal Procedure Code 7. Meaning of Copy 8. Truth and Accuracy

PART – B 5 X 10 = 50 Marks

Answer the following questions

Unit - I

9. Give a detailed note on Article 19(1)(A) of Indian Constitution (OR)

10. Write about the Press Council of India Act

Unit - II 11. Discuss the Media Ethics in detail

(OR) 12. Explain the Drug and Magic Remedies Act

Unit - III

13. Write about the Law of Defamation in detail (OR)

14. Distinguish between Right to Privacy and Public’s right to know.

Unit - IV 15. Discuss the Limitations of Freedom of the Press in India

(OR) 16. Describe the Copyrights Act

Unit - V

17. Explain the Right to Information Act - 2005 (OR)

18. Describe the Prevention of Publication and Objectionable Matter Act.


III – B.A. – Journalism – Syllabus - Paper – V (301)

Subject Journalism Semester V Paper code 301 Teaching Hours Total 90 Credits 4 Theory 60 Paper Title Radio & Television

Journalism Internal

30 (Class Room Exercises/ Assignments/ Field Visits/ Seminars)

Marks Semester End

Examination Internal Total

75 25 100 Unit Topic Teaching Hours Theory Practical 1. Invention and Development of Radio; Characteristics of Radio as

a medium of communication; A.M and F.M Broadcasting; Community Radio: Concept and Development; Radio programming formats and programs

12 ---

2. Duties and Responsibilities of Radio Staff: Station Director – Asst. Station Director – Programme Executive – Transmission Executives – Announcer – Other crew.

12 ---

3. Invention and Development of Television; Characteristics of TV as Medium of Communication – Broadcasting Technology; Terrestrial Broadcasting – Satellite Broadcasting – DTH; Television Programming Formats and programmes

12 ---

4. Duties and Responsibilities of Television crew – Satellite Television Channels in India: Zee T.V. – STAR T.V. – SUN T.V. Network, E-T.V; Television news channels.

12 ---

5. All India Radio and Doordarshan: Autonomy – Prasara Bharathi Corporation.

12 ---

Total Lecture Hours for Theory 60 Class Room Exercises/ Assignments/ Field Visits/ Seminars 30 Total Teaching Hours 90


III – B.A. – Journalism – Syllabus - Paper – VI (302)

Subject Journalism Semester V Paper code 302 Teaching Hours Total 90 Credits 4 Theory 60 Paper Title Media Laws and

Ethics Internal

30 (Class Room Exercises/ Assignments/ Field Visits/ Seminars)

Marks Semester End

Examination Internal Total

75 25 100 Unit Topic Teaching Hours Theory Practical 1. Article 19(1)(A) of Indian Constitution: Freedom of the Press –

Limitations to the Freedom of the Press, Article 19(1)(2) 12 ---

2. Media Laws: Prevention of Publication and Objectionable Matter Act – Official secrets Act 1923 – Press Council of India Act, 1978 – Indecent Representation of Women Prohibition Act – Drug and Magic Remedies Act; Media related Sections in Criminal Procedure Code.

12 ---

3. Law of Defamation – Libel – Slander – Right to Privacy; Copyright, What constitutes copyright, Infringement of Copyright and Mass Communication.

12 ---

4. Right to Information Act – 2005 – Important Features – Provisions – Public Disclosure of Information under Section 4 (1)(a) – Public Information Officers, Appellate Authority, Central and State Information Commission.

12 ---

5. Media Ethics: Profit motive and Social responsibility – Confidentiality of News Sources – Truth and Accuracy – Right to Privacy and Public’s right to Know – Self Regulation.

12 ---

Total Lecture Hours for Theory 60 Class Room Exercises/ Assignments/ Field Visits/ Seminars 30 Total Teaching Hours 90

Krishna University, Machilipatnam UG – B.A. – Journalism

Semester – VI

Syllabus w.e.f. 2017 - 18

Paper – VII - Elective - A : Public Relations (303 - A)

Elective – B : Advertising (303 - B)

Cluster Electives: -

Set - 1

Paper – VIII (1) : Development Communication (304 -1)

Paper – IX (1) : Media and Development (305-1)

Paper – X (1) : FIELD WORK (306)

(Print Media Reporting & Dissertation/

Electronic Media Reporting & Dissertation)

Set - 2

Paper - VIII (2) : Public Relations and Corporate

Communication (304 -2)

Paper – IX (2) : Writing for Media (305 -2)

- Paper – X (2) : FIELD WORK (306)

(Print Media Reporting & Dissertation/

Electronic Media Reporting & Dissertation)

Krishna University, Machilipatnam UG - B.A. (3 Yrs) Journalism Course (Structure & Syllabus)

Choice Based Credit System (CBCS)

Title of Papers with credits

Course

Year

Semes

ter

Title of the Paper Cred

its

Teach

ing

Hours

Marks Total

Int. Ext.

First I Paper: I

(101)

History of Journalism and

Mass Media

4 60 25 75 100

II Paper: II

( 102)

Principle of Communication 4 60 25 75 100

Second III Paper: III

(201)

Journalism Writing Skills 4 60 25 75 100

IV Paper: IV

(202)

Reporting and Editing 4 60 25 75 100

Final V Paper: V

(301)

Radio & Television Journalism 4 60 25 75 100

Paper: VI

(302)

Media Laws and Ethics 4 60 25 75 100

VI Paper: VII

Elective – A

(303-A)

Elective – B

(303-B)

(General Elective from any of two) Public Relations

Advertising

4 60 25 75 100

(Choose One Set from two)

Cluster

Electives

Paper: VIII -1

Set-1

Development

Communicati

on (304-1)

Set-2

Public

Relations and

Corporate

Communicati

on (304-2)

4 60 25 75 100

Paper: IX -1

Media and

Development

(305-1)

Writing for

Media (305-2)

4 60 25 75 100

Paper: VIII-1

(306-1)

Field Work

Print Media Reporting & Dissertation/

Electronic Media

Reporting & Dissertation

4 40+20=

60 (40

Field +

20 teaching

)

25 Viva

–

Voce

75 Dissert

ation

100

Total

marks

1,000

Krishna University, Machilipatnam UG – B.A. – JOURNALISM

Elective – Paper Code – 303 - A

Course B.A Subject Journalism

Year III Semester VI

Paper VII – Elective (A) Title Public Relations

Marks Internal Semester End Examination Total

25 75 100

Credits Theory Practical

3 1 4

Teaching

Hours

Lecture Practical Class Room Exercises/

Seminars/ Field Visits

Total

40 10 10 60

SYLLABUS

Unit Topic Teaching Hours

Theory Practical

1 Public Relations, Definitions, Nature, Scope,

Concept – Evolution & History of PR – Need

for Public Relations.

08 02

2 Principles of Public Relations, Truthfulness,

Honest Communication, Public Interest, Two

way communication, Good cause; PR process:

Four Stages – Fact finding – Planning –

Communication – Evaluation.

08 02

3 Tools of Public Relations: Public Relations

Tools, Material, Publications, House Journals,

Oral Open House, Photograph Campaigns,

Demonstration, Exhibitions, Press conference –

Special Events

08 02

4 Centrel and State Government PR Departments:

Media Units of I&B Ministry – State

Government Information and Public Relations

Department (I &PR)

08 02

5 Role of Public Relations in Corporate and

Business Organizations – Case Studies

08 02

Total Lectures / Practical Classes 40 10

Class Room Exercises, Assignments,

Seminars

10

Total Teaching Hours 60

Reference Books :-

1. Cutlip & Centre (2005) Effective Public Relations. New Delhi: Pearson.

2. Bertrand R. Canfield: Public Relations.

3. Stephenson: Handbook of Public Relations.

4. Sam Black: Practical Public Relations.

5. J.H. Kaul: Public Relations in India

6. C.V. N arasimha Reddy: Public Relations Handbook.

(303 - A) Public Relations

Krishna University, Machilipatnam UG – B.A. – JOURNALISM

Elective – Paper Code – 303 - B



Paper VII – Elective (B) Title Advertising


25 75 100


3 1 4

Teaching

Hours



Total

40 10 10 60

SYLLABUS


Theory Practical

1 Advertising: Definition – Functions- Role – Scope –

Place of Advertising in Marketing – Advertising Vs

Public Relations – Advertising relationship with Mass Media

08 02

2 Types of Advertising: Mass Media Advertising – Direct Advertising – Outdoor Advertising – Merits

and Demerits

08 02

3 Elements of Advertising, Copy – Types of Copy

Formats, Visualization, Logo, Slogan, Headlines –

Design and Layout.

08 02

4 Creating Advertisements for Print, Radio, Television – Radio Jingles – Radio Sopts – T.V Ads Making.

08 02

5 Advertising Agency System: Advertising Agencies-

Structure and Functions of Various departments in

Advertising Agency; Ethics and Codes in Advertising

– Role of Advertising in Economic Development.

08 02


Class Room Exercises, Assignments, Seminars 10


Reference Books :-

1. Cohen: Advertising.

2. Dunn: Advertising its role in modern society

3. Hepner: Advertising psychology and research

4. Warner et al: Advertising.

5. Chunna Wallah: Fundamentals of Advertising

6. Mahendra Mohan: Advertising Management Concepts & Cases

7. Wright: Advertising campaignbs

8. Thomas Jefkins: Advertising made simple.

9. Leon Quera: Effective Advertising

(304) Cluster (A) - Advertising


Cluster – Set. 1 – Paper Code – 304 -1



Paper VIII - 1 Title Development Communication


25 75 100


3 1 4

Teaching

Hours



Total

40 10 10 60

SYLLABUS


Theory Practical

1 Development – Reasons for under development –

Theories of development, economic theory, Walt Rostow, Sociological theory, Modernization theory,

Dependency theory, Millennium development foals,

diffusion of innovations, An overview

08 02

2 Development Journalism, Origin, Growth, concepts,

case studies, development news, Different concepts, Development reporting, problems, Indian Press and

Development Journalism

08 02

3 Development communication, definitions, nature,

scope, merits and demerits, case studies of SITE and

Jabua development communication project, Communicating and Human development, Literacy

population control, Gram panchayat,

08 02

4 Participatory development, Participation and

development/ community development, social capital,

and theories, participatory communication research, case studies

08 02

5 Multimedia approach to development issues, Dominant paradigm, New paradigm of development,

Sustainable development, Development dilemmas.

08 02




Reference Books :-

1. Avik Ghosh (2006) : Communication technology and Human

development: New Delhi: Sage Publications

2. DVR Murthy (2006) : Development Journalism: What next, New Delhi:

Kanishka publications

3. Srinivas Melkote (2001) : Communication for development in the third

world: New Delhi: Sage Publications

4. N. Jayaweera and S. Ammugave (1989): Rethinking development

communication: Singapore:AMIC

5. Jean Serves et al (1996) : Participatory communication for social changes

New Delhi: Sage Publication

6. Richard Peet (2005) : Theories of development Jaipur: Rawat

Publications

(304-1) Cluster – Development Communication





Paper IX -1 Title Media and Development


25 75 100


3 1 4

Teaching

Hours



Total

40 10 10 60

SYLLABUS


Theory Practical

1 Understanding economic development and human

devellpopment, education, health, nutrition, population, environment, gender issues, problems of

dalits and tribals

08 02

2 Coverage of development issues in print an electronic

media. Folk and traditional media and their role in

development communication

08 02

3 Development of Telangana, Agriculture, irrigation,

industrial development, employment, social sector, education, health, population etc..,

Aids 02

4 Development, employment and welfare programmes

of central and state Governments. Use of different

media in promoting development programmes.

Effectiveness of demonstrations, group discussions, meetings and field visits. Introduction to extension.

Government agencies in development

08 02

5 Writing on developmental issues, reports, interviews,

articles and features. Development related features and

special pages in newspapers, development related magazines and development related programmes on

Radio and Television

08 02




Reference Books :-

1. P.C. Chatterji (1998), Broadcasting in India, New Delhi, Sage Publication 2. ULBarua; This is All India Radio 3. Mehra Masani (1986), Broadcasting and he people New Delhi, National Book

Trust 4. HRluthra; Indian Broadcasting 5. Reporters of Information and Broadcasting Ministry 6. Vanita Kohil (2006) The Indian Media Business: New Delhi, Sage Publication

Media and Development -305 -1

Krishna University, Machilipatnam

UG – B.A. – Journalism

Cluster – Paper Code – 306



Paper X Title FIELD WORK


25 75 100


1 3 4

Teaching

Hours



Total

10 40 10 60

SYLLABUS


Theory Practical

1

FIELD

WORK Print Media Reporting & Dissertation (or)

Electronic Media Reporting &

Dissertation

10 40








Paper VIII - 2 Title Public Relations and

Corporate Communication


25 75 100


3 1 4

Teaching

Hours



Total

40 10 10 60

SYLLABUS


Theory Practical

1 Understanding Corporate public Relations- Public

Relations As Management Function-Concept of Public

Relations- Industrial Policies-Tools and Media- Electronic Media: Radio, Television

08 02

2 StakeHolder’s Relations – Employees Public

Relations/ Communication –Financial PR – Customer

Relations – Government Relations

08 02

3 Corporate Image Management – Corporate Social

Responsibility – Public Relations in Crisis Management – Corporate Reputation Management –

Media Relations

08 02

4 Dimensions of Public Relations – Public Relations in

Government- PR Practice in Central Government – PR

Practice in State Government – PR in Local Bodies – PR in Educational Institutions

08 02

5 MultiMedia Public Relations Campaign – Multimedia

Strategic Communication – Public Relations for

NGOs

08 02








Paper IX - 2 Title Writing for Media


25 75 100


3 1 4

Teaching

Hours



Total

40 10 10 60

SYLLABUS


Theory Practical

1 The Art of Writing – Tools and techniques of Writing

– Principles of Effective writing – Press Release –

Electronic Public Relations – Speech Writing – Media

relations

08 02

2 Writing for Newspapers – News Writing – Feature Writing – New Media

08 02

3 Writing for Electronic Media – Broadcast style of Writing – Revival of Radio – Formats of Radio

writing

08 02

4 Writing for Television – Origin and growth of

Television – Television Genres – TV News Writing 08 02

5 Corporate Publications – Types of Publications –

Productions of Corporate Publications – House Journals

08 02




Krishna University, Machilipatnam UG Examinations at the end of VI Semester (Elective –A)

Journalism – Paper VII – Public Relations (303 –A)

Model Question Paper w.e.f. 2017-18 Max. Time: 3 Hours Max. Marks: 75

Section – A

Answer any Five of the following 5 X 5 = 25M

1. Two way Communication

2. DPRO

3. Campaigning

4. Define Publics

5. Evaluation

6. House Journals

7. Exhibitions

8. Truthfulness

Section – B

Answer all the Questions following 5 X 10 = 50M

Unit - I

9. Explain the nature and scope of the Public relations (or)

10. Write answer the history of public relations and describe the evolution

function

Unit - II

11. Give a detailed note on principles of public relations (or)

12. Describe the state of public relations with suitable examples.

Unit - III

13. Explain the tools of public relations in details (or)

14. Define the photograph campaigning and explain how its implement

Unit - IV

15. Explain the media units of I & B division (or)

16. What are the functions of State and Central Government PR Departments

Unit - V

17. Write about the role of PR in Corporate and Business Sector (or)

18. Describe the case studies of PR in Govt. Sector

Krishna University, Machilipatnam UG Examinations at the end of VI Semester (Elective - B)

Journalism – Paper VII – Advertising (303 -B)


Section – A


1. Define Copy

2. Types of Headlines

3. Define Advertising

4. Contact Department

5. Slogan

6. Feedback

7. Spots

8. Advertising Industry

Section – B


Unit - I

9. Write about the functions of Advertising (or)

10. Explain the importance and role of Advertising in Marketing

Unit - II

11. What are the types of Advertising - explain (or)

12. Write about the merits and demerits of Advertising

Unit - III

13. What are the elements of Advertising - explain (or)

14. Explain the types of copy formats in detail

Unit - IV

15. What are the steps for the creating Advertising for Print media (or)

16. What are the steps for the creating Advertising for Electronic media

Unit - V

17. Describe the functions of departments in Advertising Agency (or)

18. Write about the ethics and codes in Advertising

Krishna University, Machilipatnam UG Examinations at the end of VI Semester – Cluster

Journalism – Paper VIII - 1 – Development Communication (304 -1)


Section – A


1. Define Development

2. Poverty

3. Gram panchayat

4. Literacy rates in India

5. Growth of population

6. Government schemes

7. Multimedia

8. Paradigm

Section – B


Unit - I

9. What are the reasons for under development - explain (or)

10. Write about the theories of development

Unit - II

11. Explain the origin and growth of Development Journalism (or)

12. Write about the merits and demerits of development communication

Unit - III

13. Write about the case studies of SITE and Jabua development communication

project (or)

14. Explain the theories of communication

Unit - IV

15. Write about the participatory communication research (or)

16. List the case studies of participatory development

Unit - V

17. Describe the multimedia approach to development issues (or)

18. Discuss the new paradigm and development

Krishna University, Machilipatnam UG Examinations at the end of VI Semester – Cluster

Journalism – Paper IX - 1 – Media and Development (305 -1)


Section – A


1. Define Media

2. Define Development

3. Social Sector

4. Welfare Programmes

5. Field visits

6. Social pages in News papers

7. Types of Magazines

8. Forms of Traditional Media

Section – B


Unit - I

9. Give a detailed note on Gender issues (or)

10. Write about Economic development and human development

Unit - I

11. Describe the coverage of development issues in Print media(or)

12. The role of traditional media in development – explain

Unit - I

13. Give the forms of folk media in detail (or)

14. Write about the Development of Telangana in agriculture and irrigation

Unit - I

15. Describe the Social welfare programmes of central and state

governments. (or)

16. Write about use of different media in promoting development

programmes

Unit - I

17. Explain the Government agencies and development (or)

18. Give an examples of development related features and special pages in

newspapers

iii – b.a. – journalism – model question paper semester ... revised degree... · describe the...

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