if it ain’t broke do (not) fix:using unique business models to manage change in a changing...
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IF IT AIN’T BROKE DO (NOT) FIX:USING UNIQUE BUSINESS MODELS TO MANAGE CHANGE IN A CHANGING ENVIRONMENT
Prof. Waswa Balunywa
Principal, MUBS
1st Annual International Conference on T&MUTAMU
FORMAT
1. If it ain’t broke, do not fix it
2. What is changing
3. Managing change with Business models
4. Some successful business models
5. How unique models are crafted
6. Conditions for entrepreneurial management
7. The way ahead
IF IT AIN’T BROKE, DO NOT FIX IT Popularized by Bert Lance an American
businessman. It meant if things are working well, there is
no need to worry about them Meaning this is a successful product True, successful products should be
supported However, not in a changing environment This is the paradox of if it is successful, it
is obsolete.
WHAT IS CHANGING?
Everything is changing Economies, Politics Demographics Culture Technology Organisations People
EVIDENCE OF THE CHANGE The internet
Mobile phone
Mobile money
Same sex marriage
Single parent families
Endoscopic surgery
The pill
MANAGING CHANGE WITH BUSINESS MODELS
Change is inevitable
Change is anything new or different, thus innovation
Change must be adopted to or orchestrated
This can been done through unique Business Models (BM)
BM is how an organisation creates and delivers value to its
customers
Its a strategy that creates unique products
They define a whole industry
SOME SUCCESSFUL BUSINESS MODELS
Those that stand out in the industry
Offer unique products or services
Distinguish themselves from others
They redefine an industry
EXAMPLES OF UNIQUE BUSINESS MODELS Mc Donald’s Restaurant WalmartE BayAmazonStarbucksAppleLocal examplesRed PepperBukedde TVMUBS
EXAMPLES OF LOCAL UNIQUE BUSINESS MODELS
Red Pepper
A newspaper like any other
Established in an industry already operating
But hit the street with a unique business offer
Exploited sex as a basis for sale
EXAMPLES OF LOCAL UNIQUE BUSINESS MODELS
Bukedde TV
A Luganda news television
Established in an industry dominated by several televisions like
NTV, WBS, NBS and DSTV
Exploited Luganda as a local language
Deals with only day to day issues that concern people
Availed cameras to agents across Luganda speaking areas
Took advantage of Luganda as a language spoken in Uganda
Avoided politics
HOW UNIQUE BUSINESS MODELS ARE CREATED
Through creativity and innovation
Taking advantage of technology
Creating and managing Change
Thinking differently
Being curious all the time
Having a burning desire to improve
Seeing the big picture
CONDITIONS FOR ENTREPRENEURIAL MANAGEMENT
Unique business models are innovations
Innovation is a specific function of an entrepreneur
Entrepreneurs have a compelling desire to achieve or
succeed.
They hate stability
Dream
A compelling desire to achieve
OBSTACLES TO CREATIVITY AND INNOVATION-THINGS THAT PREVENT CHANGE
Be practical I am not a creative person Follow all the rules Don’t be foolish To make a mistake is wrong Avoid ambiguity That is not logical I cannot do that That is not the right answer.
WAY FORWARD Change is inevitable It has to be adapted or orchestrated This requires an entrepreneurial mind which
is creative and innovative Organisations must be innovative and
change oriented to survive and succeed Organisations that do not change, will perish Except government units, government never
dies Be entrepreneurial; change or perish
VISIT THE CHANGE ORCHESTRATION PAGE
https://www.facebook.com/thechangemvt?ref=hl