if content is king, who is sheriff?
DESCRIPTION
A preview of 2014 SXSW presentation "If Content is King, Who is Sheriff?"TRANSCRIPT
If Content is King,who is Sheriff?
Sunday, July 28, 13
SpeakerSpeakerSpeaker
Kristina Eastham Communications Manager, Digitaria
@kreastham
GailMarie Content Editor, McKinney
@ gmariethatsme
Robert Hernandez Web Journalist, Asst. Professor, USC
@ webjournalist
MikeSchmidt Multimedia Director, National Geographic
@ mohawkstreet
Moderator
Sunday, July 28, 13
Content marketing is not new.
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Thanks to the Internet, it’s just easier and cheaper to publish.
$$$
Sunday, July 28, 13
“ The problem with quotes on the Internet is that it is hard to verify their authenticity.”- Abraham Lincoln
Sunday, July 28, 13
How did content become King?
Sunday, July 28, 13
We started writing for robots.
(img goes here)
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What standards are bloggers held to?
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Code of Ethics
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Are bloggers protected like journalists?
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Sunday, July 28, 13
It’s just easier and cheaper to publish.
Sunday, July 28, 13
Sponsored content: The elephant in the room
Sunday, July 28, 13
Readers are fatigued. Quality to the rescue.
Sunday, July 28, 13