ieee in action maura schreier-fleming president, best@selling leadership workshop 03/12/2005...
TRANSCRIPT
IEEE in Action
Maura Schreier-FlemingPresident, [email protected]
Leadership Workshop
03/12/2005 Tucson, AZ
Outline
Why IEEE in Action?
What is IEEE in Action?
How we did it The Results Lessons learned
Why IEEE in Action?
% of U.S. engineering undergraduates is the 2nd lowest among developed nations
1/27/05 DMN Down 20% from 1985
What is IEEE in Action 4- 30 minute
interview shows Local
Community TV station
Features Local IEEE members
How we did it
1. Develop show topics
2. Select guests
3. Schedule programs
4. Develop questions
5. Write guest introductions
6. Write show introductions
7. Promote
Develop Show Topics
The Women of IEEE Entrepreneurs of IEEE Ethics and Engineering Inventors of IEEE
Select guests
Interesting story to tell
Articulate Temperament
Schedule programs
Use email Offer 3
choices of times
Develop questions
10 is more than enough
Share beforehand
Open-ended
Before the show
Write guest intros
Write show intros
Practice reading
Promote
Local newspaper/press release
IEEE section newsletter
Other local organizations
The Results
Comments Publicity in
Dallas Morning News
Lessons learned
Participants enjoyed
DVD copying issues
What next? Spread the word!