blogwell chicago social media case study: allstate, presented by lizzy schreier
DESCRIPTION
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/ In her BlogWell Chicago presentation, “Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization” Senior Marketing Manager, Lizzie Schreier discussed how the Allstate corporation, the nation’s largest publicly-held personal lines insurer, is able to push from its leadership dependency on its 18,000 agents to advancing in the social media world. As a Fortune 100 Company who sells 13 major lines of insurance, Schreier says it’s all about education and sales and working furiously within the organization. In this presentation, learn how to position with legal teams, how to educate and sell leadership, and how to position the benefits of social media to folks who may not clearly understand it. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. learn more at http://gaspedal.com/blogwellTRANSCRIPT
How Big Companies Use Social MediaJanuary 22, 2009 | Chicago
Lizzie Schreier Allstate
Getting Started in Social Media Without Freaking Out Legal,
Leadership, or Liability Teams
So I’m in this meeting…
True or False
You Decide
5 Winning Tips for Getting Legal On Board
Top 5 Tips for Legal
5 Winning Tips for Getting Legal On Board
Legal Tip # 1
Consultative Sales 101:
Fact Finding
5 Winning Tips for Getting Legal On Board
Legal Tip # 2
Educate
5 Winning Tips for Getting Legal On Board
Legal Tip # 3
Choose Your Words Wisely
5 Winning Tips for Getting Legal On Board
Legal Tip # 4
Walk Before RunningIf you need to do that, that is…..
5 Winning Tips for Getting Legal On Board
Legal Tip # 5
Prove
Communicate
Enhance
Repeat
5 Winning Tips for Getting Legal On Board
Leadership Support
Top 3 Tips
5 Winning Tips for Getting Legal On Board
Leadership Tip # 1
Understand your Audience
5 Winning Tips for Getting Legal On Board
Leadership Tip # 2
Communicate in their Terms
5 Winning Tips for Getting Legal On Board
Leadership Tip # 3
Prove
Communicate
Enhance
Repeat
Forum (baby step 1)
Crawl
www.vehiclevibes.com
Slow Walk
