Subtasks of Task XXIVSubtasks of Task XXIVIEA DSMIEA DSM Implementing AgreementImplementing Agreement

Task XXIVTask XXIV

Dr Sea Rotmann Operating Agent, Espoo Workshop Nov 14, 2012

Closing the Loop - Behaviour Change in DSM: From Theory to

Practice

Subtasks of Task XXIVSubtasks of Task XXIVwho are we ?who are we ?

THEORY PRACTICE

Ruth: Science and Technology Studies, Cross-EU Behaviour Change research projects, DSM

consultingSea: Animal behaviour studies, research funding & evaluation, sustainable

energy policy, sustainability implementation

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The Implementing AgreementThe Implementing Agreement

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• Demand Side Management (DSM) generally refers to changes that originate from the demand (energy user) side.

• Reduce the total demand for energy (conservation), whilst providing the same service (energy efficiency) and shift demand from peak periods to off-peak periods (load-management).

What is DSM?

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Subtasks of Task XXIVSubtasks of Task XXIVwhat is DSM?what is DSM?

what is DSM in Task 24?what is DSM in Task 24?

Interventions (top-down and bottom-up policies, programmes and actions) developed and performed by intermediaries (government agencies, utilities, DSM implementers) that seek to influence the ways end users consume energy at home, at their workplace or whilst travelling. The changes sought by intermediaries may include the quantity of energy consumed for a given service, patterns of energy consumption or the supply management and type of energy consumed.

The intended outcomes of demand side management will differ with the aspirations of intermediaries but include energy efficiency, energy conservation, sufficiency, reduced greenhouse gas emissions or (peak) load management.

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• It is estimated that up to 30% of energy demand is locked in the so-called ‘behavioural wedge’. This ‘wedge’ includes peoples’ habitual behaviours and peoples’ investment and purchasing behaviours

What Behaviour Change?Subtasks of Task XXIVSubtasks of Task XXIVwhy behaviour change?why behaviour change?

Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions (Dietz, Gardner, Gilligan, Stern and Vandenbergh), 2009

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• Energy-using behaviour refers to all human actions that relate to the use of externally acquired energy. It includes the non-individual process of acquiring energy- related technologies and materials and functions, their maintenance; and consumption of energy as a system that is translated in practice.

What is Energy-Using Behaviour?Subtasks of Task XXIVSubtasks of Task XXIVwhat is energy-using what is energy-using behaviour ?behaviour ?

WHAT WE DO and WHAT WE DO IT WITH

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An important caveat

In this Task, a successful behaviour change outcome results in improved energy use by households and

businesses. This does not necessarily focus solely on an immediate reduction in total energy use, but on the

most efficient and environmentally friendly use of energy to derive the services that underpin societal

and economic wellbeing.

an important caveatan important caveat

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That the current energy efficiency gap results from:

Homo sapiens sapiens ≠ Homo economicus

overly technocratic approaches

the limited transfer of best practice and good research

to the policy domain

the lack of meaningful monitoring and evaluation tools

premise of Task 24premise of Task 24

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Objectives of Task XXIV

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Premise for Task XXIVobjective of Task 24objective of Task 24

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Target Audience of Task XXIV

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1. Intermediaries

2. Policymakers

3. (Research) funders/investors

4. Technology developers, industry

target audience of Task target audience of Task 2424

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Some special features of Task XXIV

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Premise for Task XXIVspecial features of Task special features of Task

2424

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Subtasks of Task XXIV

5- Expert platform

1- Helicopter

overview of models,

frameworks, contexts,

case studies and

evaluation metrics

2- In depth

analysis in areas of greatest

need

3- Evaluation

tool for stakeholder

s

4- Country-specific project ideas,

action plans and pilot projects

Premise for Task XXIVsubtaskssubtasks

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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask Isubtask I

• Overview of models, disciplines, frameworks

• Overview of definitions

• Overview of experts

• Inventory of evaluation metrics and contexts

• Inventory of DSM case studies

• Navigation tool to translate theory to be useful by practitioners

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subtask I -subtask I -models of understandingmodels of understanding

A model of understanding, framework or discipline includes all disciplinary and interdisciplinary theoretical approaches and insights to investigating, influencing and measuring energy-using behaviours in individuals and society.

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Subtask I - Helicopter OverviewPremise for Task XXIVsubtask II -subtask II -

specific case studiesspecific case studies

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subtask III -subtask III -evaluationevaluation

WHAT IS A SUCCESSFUL LONG-TERM

BEHAVIOUR CHANGE OUTCOME TO YOU?

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Subtask IV: Country-specific recommendations

subtask IV -subtask IV -country-specific recommendationscountry-specific recommendations

Subtasks of Task XXIVSubtasks of Task XXIVsubtask V - expert subtask V - expert

platformplatform

JOIN US? http://ieadsmtask24.ning.com/?xgi=2BL7hIynBcWAir

questions or questions or comments?comments?

drsea@orcon.net.nz