identity manual1).pdf · mfa in writing. 12 otis college of art and design—identity system 13...

Identity Manual

1

Contents

A. Identity SystemPage 1

B. Stationery System1

C. Website SystemPage 41

A. Identity System

2 Otis College of Art and Design—Identity System 3

Logo


Logo Type


Logo and Secondary Name

Otis College of Art and Design


Logo and Secondary Name Scaling

Logotype and text should be scaled together. Other text is typeset in Univers 45.

When use with full address,align text with the front of the logotype or letter T.Text is Univers 45 and 55 8.5pt./10.5pt.

When the logo is used small,Place text on the same baseline as the logotypeand scale logotype only, text is Univers 45 12pt.




Otis College of Art and Design9045 Lincoln Boulevard, Los Angeles, California 90045 Telephone 310 665 6800 Website www.otis.edu



Logo and Secondary Name and Department

When Department is added to the logotype,the name should be added under

“Otis College of Art and Design” with left alignment.The smallest size should be used is in Univers 55 12pt./14pt.Number tracking +20 (40/1000em)

Otis College of Art and Design Otis College of Art and DesignArchitecture/Landscape/Interiors

Otis College of Art and DesignCommunication Arts

Otis College of Art and DesignDigital Media

Otis College of Art and DesignFashion Design

Otis College of Art and DesignFine Arts

Otis College of Art and DesignInteractive Product Design

Otis College of Art and DesignToy Design

Otis College of Art and DesignMFA in Fine Arts

Otis College of Art and DesignMFA in Writing


Logo Don’t






Address Treatment

Otis College of Art and Design is in Univers 45.Address is in Univers 55.

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Typefaces

Univers Times LT STD

Univers 45ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789




Times LT STD RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789

Times LT STD BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789


Color Scheme

Primary: Black

Secondary: Yellow: m5 y100 (Pantone Yellow)Yellow green: c40 y100 (Pantone 375)Green: c80 y100 (Pantone 7481)Cyan: c80 (Pantone 306)Dark blue : c100 m60 (Pantone 3005)Purple: c60 m85 (Pantone 285)Magenta: m90 (Pantone Rhodemine Red)Red: m95 y100 (Pantone Red 032)Dark orange: m70 y100 (Pantone 1505)Orange: m40 y100 (Pantone 1375)

20 Otis College of Art and Design—Stationery System

B. Stationery System


Letterhead

Typeset in Times LT STD Roman 10pt./12pt.Number tracking +20 (40/1000em)

Pre-print full-bleed in solid specified colors

Second sheet

Date: May 1, 2006To: Lorem IpsumRe: Sed diam nonummy nibh

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Best,Lorem Ipsum





Best,Lorem Ipsum





Best,Lorem Ipsum


Y: 0.375in

Y: 1.25in

Y: 2.25in

Y: 9.5in

X: 0

.375

in

X: 1

.312

5in

X: 7

.5in


Letterhead with Board

Typeset in Times LT STD Roman 10pt./12pt.Number tracking +20 (40/1000em)

Pre-print full-bleed in solid specified colors

Second sheet

Board of TrusteesHope Warschaw ChairBettye Dixon Vice Chair Bob McKnight Vice Chair Kathleen Ahmanson Dick Baker Judith A. Fong Bressler Gail Buchalter Susan CrankCliff Einstein George FreemanRodney Freeman Bronya Pereira Galef

Chair Emerita Elaine Goldsmith

Chair Emerita Peter Goulds Samuel C. Hoi (ex officio) Steve JarchowMarianne KolbDavid Lafaille (ex officio) Andrew Leigh Gail Kamer LieberfarbJulio Ramirez, Jr. Dan Romanelli Jim RygielBenjamin Seigel Michael S. Smith Bryan Stockton

Board of Governors Pat Kandel ChairLaura Maslon Vice Chair Chip Tom Vice Chair Deb AgamKathleen Ahmanson Joyce Arad Judy Bernstein (ex officio) Helen Bolsky Mark T. Burger Bill Chais Wrenn Chais Doug Cordell, MD Tom Drucker Steven Ehrlich, FAIA James Evans Judy Felsenthal Frederick Fisher Jennifer Joanou Frank ‘88 Homeira Goldstein Robert Graham Christopher Grimes Ann Harmsen David A. Herbst Lisa Janian Laurie Konheim Sandy LandersBetty Leonard Shannon LoughreyDebra McGuire Lizi Ruch Plotnick Shelley Reid Stephen David Scharff Marc Selwyn Paula Silver Ted Tokio Tanaka, FAIA Dianna Wong


Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel il-lum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam-corper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel il-lum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.


Best,Lorem Ipsum




Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et ac-cumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Best,Lorem Ipsum

Board of TrusteesHope Warschaw ChairBettye Dixon Vice Chair Bob McKnight Vice Chair Kathleen Ahmanson Dick Baker Judith A. Fong Bressler Gail Buchalter Susan CrankCliff Einstein George FreemanRodney Freeman Bronya Pereira Galef Chair Emerita Elaine Goldsmith Chair Emerita Peter Goulds Samuel C. Hoi (ex officio) Steve JarchowMarianne KolbDavid Lafaille (ex officio) Andrew Leigh Gail Kamer LieberfarbJulio Ramirez, Jr. Dan Romanelli Jim RygielBenjamin Seigel Michael S. Smith Bryan Stockton


Board of TrusteesHope Warschaw ChairBettye Dixon Vice Chair Bob McKnight Vice Chair Kathleen Ahmanson Dick Baker Judith A. Fong Bressler Gail Buchalter Susan CrankCliff Einstein George FreemanRodney Freeman Bronya Pereira Galef Chair Emerita Elaine Goldsmith Chair Emerita Peter Goulds Samuel C. Hoi (ex officio) Steve JarchowMarianne KolbDavid Lafaille (ex officio) Andrew Leigh Gail Kamer LieberfarbJulio Ramirez, Jr. Dan Romanelli Jim RygielBenjamin Seigel Michael S. Smith Bryan Stockton





Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et ac-cumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Best,Lorem Ipsum


Y: 0.375in

Y: 1.25in

Y: 2.25in

Y: 9.5in

X: 0

.375

in

X: 1

.825

in

X: 7

.5in

26 Otis College of Art and Design—Stationery System 27

No. 10 Envelope

Option ATypeset in Times LT STD Roman 10pt./12pt.Number tracking +20 (40/1000em)

Otis

Col

lege

of A

rt an

d D

esig

n90

45 L

inco

ln B

oule

vard

, Los

Ang

eles

, Cal

iforn

ia 9

0045

W

ebsi

te w

ww

.otis

.edu

Lor

em I

psum

Att

n: M

agna

Ali

quam

9045

Lin

coln

Bou

leva

rd,

Los

Ang

eles

, CA

900

45

Otis College of Art and Design9045 Lincoln Boulevard, Los Angeles, California 90045 Website www.otis.edu

Lorem IpsumAttn: Magna Aliquam9045 Lincoln Boulevard, Los Angeles, CA 90045

X: 1.875in

Y: 1

.825

in

X: 0.375in

Y: 0

.375

in


No.10 Envelope

Option BTypeset in Times LT STD Roman 10pt./12pt.Number tracking +20 (40/1000em)

Lor

em I

psum

Att

n: M

agna

Ali

quam

9045

Lin

coln

Bou

leva

rd,

Los

Ang

eles

, CA

900

45

Otis

Col

lege

of A

rt an

d D

esig

n90

45 L

inco

ln B

oule

vard

, Los

Ang

eles

, Cal

iforn

ia 9

0045

Te

leph

one

310

665

6800

Web

site

ww

w.o

tis.e

du




X: 1.875in

Y: 2

.25i

n

X: 0.375in

Y: 0

.375

in

Y: 1

.25i

n


Business Card

Typeset in Univer U65 8.25pt./10.5pt.Number tracking +20 (40/1000em)

Otis College of Art and Design9045 Lincoln Boulevard, Los Angeles, California 90045Telephone 310 665 6800 Website www.otis.eduLorem Ipsum, ProfessorPhone 310 665 6800 Email [email protected]

Otis College of Art and Design9045 Lincoln Boulevard, Los Angeles, California 90045 Telephone 310 665 6800 Website www.otis.eduLorem Ipsum, Professor Phone 310 665 6800 Email [email protected]

Y: 0.1875in

Y: 1.125in

Y: 1.8125in

X: 0

.187

55in


Mailing Label

Avery (5164) 3-1/3in x 4inTypeset in Times LT STD Roman 10pt./12pt.Number tracking +20 (40/1000em)








Y: 1.875in

Y: 0.1875in

X: 0

.187

5in

X: 1

.25i

n


CD Label

Avery CD label 4-5/8in diameterTypeset in Univers 45 and 55 7.25pt./9pt.Number tracking +20 (40/1000em)














75%

9in x 12inClose with color elastic cloth band

Folder

Otis College of Art and Design9045 Lincoln Boulevard, Los Angeles, California 90045 Telephone 310 665 6800 Facsimile 310 665 6821Lorem Ipsum, Professor Phone 310 665 6800 Email [email protected]


C. Website System

42 43Otis College of Art and Design—Website System

Website header

Logotype and text are on the same baseline.Left Alignment.


identity manual1).pdf · mfa in writing. 12 otis college of art and design—identity system 13...

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