advertising design minor - otis college of art and design minor academic plan 17-18.pdfadvt304...

Advertising Design Minor

Catalog Years: 2017-18

The Advertising Design minor provides students with the opportunity to explore the world of advertising, focusing on how ideas, people, places, and products are branded, packaged, marketed and sold to specific demographics. Students critically engage the intersections between graphic design and advertising within a larger historical and cultural continuum, while investigating campaign development, art direction, and the role of ad agencies, as well as ideation, interaction, and social responsibility.

Eligibility The Advertising Design minor is open to students majoring in Architecture/Landscape/Interiors, Communication Arts, Digital Media, Fashion Design, Fine Arts and Toy Design. Because of their major curricular requirements, Product Design majors will only be approved to enroll on a case-by-case basis. Students must be on track in their major and in good academic standing, with no more than 6 credits behind and a cumulative GPA of 2.0. Advertising Design minors may participate in the Communication Arts Department’s senior show on a case-by-case basis with approval from the Department Chair.

Required Courses Advertising Design LAS elective** 3.0 (any semester)

COMD229 -or- Typography II -or- 3.0 (spring only) Advertising Electives* (any semester) ADVT304 Advertising and Art Direction I 3.0 (fall only) ADVT305 Advertising and Art Direction II 3.0 (spring only) ADVT470 -or- Interactive Advertising -or- 2.0 (fall only) ADVT472 Social Media ADVT351 Copywriting 2.0 (spring only) Total Credits 16.0 *Advertising Electives are for Communication Arts majors only. **A limited choice of LAS electives will count towards the Advertising Design minor, as determined each semester by the Interdisciplinary Studies Director, Com Arts Chair and LAS Chair. See Liberal Arts and Sciences & Communication Arts Departments for course descriptions.

Each enrolled student will receive an individual Academic Plan that outlines how this minor fits into their major.

For more information about the Advertising Design minor contact:

Michele Jaquis, Director Gene Gray, Academic Coordinator Interdisciplinary Studies Communication Arts Ahmanson, room 606 Ahmanson 608 (310) 846 - 2632 (310) 665 - 6845 [email protected] [email protected] www.otis.edu/minors www.otis.edu/advertising-design-minor

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InterdisciplinaryStudiesProgram

Fall Foundation Spring FoundationCRN Course Credits CRN Course Credits YRCredits

14 15 29

Fall Sophomore Spring SophomoreCRN Course Credits Replaces Notes CRN Course Credits Replaces NotesCOMD207 CommunicationStudioI 3 COMD208 CommunicationStudioII 3COMD228 TypographyI 3 COMD229 TypographyII 3COMD234 PracticumI 1 COMD235 PracticumII 1

StudioElective 2 AdvertisingElectives 3 StudioElect.

AHCS222 HistoryofGraphicDes,Adv&Illus 3 AHCS220 ContemporaryIssues 3CAIL200 CreativeActionLecture* 3 LIBS214 LASSophomoreElective* 3

YRCredits15 16 31

Fall Junior Spring JuniorCRN Course Credits Replaces Notes CRN Course Credits Replaces NotesCOMD300 CommunicationStudioIII 3 COMD301 CommunicationStudioIV 3COMD318 Publication 2 COMD319 Type&AlternativeMedia 2COMD334 PracticumIII 1 CAIL300 CreativeActionStudio* 2COMD354 ProfessionalPractice 2 NSCI307 NaturalScience* 3ADVT304 AdvertisingandArtDirectionI 3 StudioElect. ADVT304 AdvertisingandArtDirectionII 3 StudioElect. 1extracredit

SSCI210 SocialScience* 3 LIBS314 LASUpperDivisionElective 3MATH336 SymbolicLogic* 3 YRCredits

17 16 33

Fall Senior Spring SeniorCRN Course Credits Replaces Notes CRN Course Credits Replaces NotesCOMD453 Systems&Identity 3 COMD440 SeniorProject 3COMD458 AdvancedImageMaking 3 COMD483 Entrepeneur101 2ADVT470-or- InteractiveAdvertising 2 StudioElect. COMD459 VisualLanguage 3ADVT472 SocialMedia StudioElective 2LIBS404 SeniorProject/ResearchPaper 2 ADVT351 Copywriting 2 StudioElect.

LIBS440 Capstone 3 LIBS314 LASUpperDivisionElective 3 YRCredits13 15 28

TotalMinorCredits

Totals: Fall Spring 1659 62

TotalDegreeCredits121

*ThesecoursescanbetakeneitherfallorspringsemesterAminimumof3creditsofAdvertisingDesignLASElectivesarerequired.AnontheAcademicPlanindicatespossibilitiesofwherethesecourseswillfitintoyourcurriculum.AlimitedchoiceofLASelectiveswillcounttowardstheAdvertisingDesignminor,asdeterminedeachsemesterbytheInterdisciplinaryStudiesDirector,CommunicationArtsChairandLASChair.

DATEIagreetofollowthisrecommendedacademicplanasadvisedbytheInterdisciplinaryStudiesProgram,incollaborationwithLASandmymajordepartment,andunderstandthatanyunadviseddeviationstothisplanmayresultinmyinabilitytograduateontime.

ComArts:GraphicDesignmajorw/AdvertisingDesignminor

StudentName:XNumber:


RecommendedAcademicPlaninaccordancewiththe2017-18AcademicCatalog(TheHoot)

InterdisciplinaryStudiesProgram

Fall Foundation Spring FoundationCRN Course Credits CRN Course Credits YRCredits

14 15 29

Fall Sophomore Spring SophomoreCRN Course Credits Replaces Notes CRN Course Credits Replaces NotesCOMD207 CommunicationStudioI 3 COMD208 CommunicationStudioII 3COMD216 Drawing+PaintingI 3 COMD217 Drawing+PaintingII 3ILUS218 TypographyforIllustratorsI 2 ILUS219 TypographyforIllustratorsII 2COMD234 PracticumI 1 COMD235 PracticumII 1AHCS222 HistoryofGraphicDes,Adv&Illus 3 AHCS220 ContemporaryIssues 3CAIL200 CreativeActionLecture* 3 LIBS214 SophomoreLASElective* 3

YRCredits15 15 30

Fall Junior Spring JuniorCRN Course Credits Replaces Notes CRN Course Credits Replaces NotesILUS300 CommunicationStudioIII 3 ILUS301 CommunicationStudioIV 3ILUS310 Drawing&PaintingforIllustratorsI 2 ILUS354 ProfessionalPractice 2COMD334 PracticumIII 1 PrintmakingElective* 2CAIL300 CreativeActionStudio* 2 ADVT304 AdvertisingandArtDirectionII 3 StudioElect.

ADVT304 AdvertisingandArtDirectionI 3 StudioElect. NSCI307 NaturalScience* 3SSCI210 SocialScience* 3 LIBS314 LASUpperDivisionElective 3MATH336 SymbolicLogic* 3 YRCredits

17 16 33

Fall Senior Spring SeniorCRN Course Credits Replaces Notes CRN Course Credits Replaces NotesILUS404 AdvIllustrativeApplications 3 ILUS440 SeniorProject 3ILUS363 AlternativeMaterials 3 COMD483 Entrepreneur 2ADVT470-or- InteractiveAdvertising 2 StudioElect. StudioElective 2ADVT472 SocialMedia AdvertisingElectives 3 StudioElect.

LIBS404 SeniorProject/ResearchPaper 2 ADVT351 Copywriting 2 StudioElect.

LIBS440 Capstone 3 LIBS314 LASUpperDivisionElective 3 YRCredits13 15 28

TotalMinorCredits

Totals: Fall Spring 1659 61

TotalDegreeCredits120

*ThesecoursescanbetakeneitherfallorspringsemesterAminimumof3creditsofAdvertisingDesignLASElectivesarerequired.AnontheAcademicPlanindicatespossibilitiesofwherethesecourseswillfitintoyourcurriculum.AlimitedchoiceofLASelectiveswillcounttowardstheAdvertisingDesignminor,asdeterminedeachsemesterbytheInterdisciplinaryStudiesDirector,CommunicationArtsChairandLASChair.

DATEIagreetofollowthisrecommendedacademicplanasadvisedbytheInterdisciplinaryStudiesProgram,incollaborationwithLASandmymajordepartment,andunderstandthatanyunadviseddeviationstothisplanmayresultinmyinabilitytograduateontime.

ComArts:Illustrationmajorw/AdvertisingDesignminor

StudentName:XNumber:


RecommendedAcademicPlaninaccordancewiththe2017-18AcademicCatalog(TheHoot)

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