identify the best marketing for your practice · google analytics to see progress black hat...

Why You Need It Consider Avoid Build Confidence Control the Message Provide Information Who Will Build It How It Will Look If It Will Be Mobile-friendly How You Will Collect Patient Information Include Trust Building Content Needless Complexity Failing to Update Regularly Doing It Yourself Without Experience Why You Need It Consider Avoid Establish Trust Enhance Customer Service Increase Referrals Drive Traffic to Your Website Which Networks Are Best to Use How To Build and Brand Your Profile What to Post How Often to Post Posting Inconsistently Over-posting and Appearing Spammy Unbalanced Community Management Why You Need It Consider Avoid Why You Need It Consider Avoid Only the First Page Gets Attention Competition is Fierce Both Humans and Robots Must Know You Exist No Instant Gratification (3-6 Months for Results) Off-page Optimization On-page Optimization Google Analytics to See Progress Black Hat (unethical) SEO Tactics Content Plagiarism Build Awareness Increase Your Geographic Reach Track Patient Leads and Improve ROI Keyword Research Tools Identify Your Target Audience Negative Keywords Maintaining Your Quality Score Out Of Control Spending Breaking AdWords Rules Inaccurate Landing Pages Marketing Your Practice Online Search Engine Optimization Pay-Per-Click Your Website Social Media Identify The Best Marketing For Your Practice Learn more about the ways to market your practice by downloading the complete Definitive Guide to Online Marketing at www.ProSites.com/GetTheGuide or call 888-932-3644. Website Design and Marketing ®

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Page 1: Identify The Best Marketing For Your Practice · Google Analytics to See Progress Black Hat (unethical) SEO Tactics Content Plagiarism Build Awareness Increase Your Geographic Reach

Why You Need It

Consider

Avoid

Build ConfidenceControl the MessageProvide Information

Who Will Build ItHow It Will Look

If It Will Be Mobile-friendlyHow You Will Collect Patient Information

Include Trust Building Content

Needless ComplexityFailing to Update Regularly

Doing It Yourself Without Experience

Why You Need It

Consider

Avoid

Establish TrustEnhance Customer Service

Increase ReferralsDrive Traffic to Your Website

Which Networks Are Best to UseHow To Build and Brand Your Profile

What to PostHow Often to Post

Posting InconsistentlyOver-posting and Appearing Spammy

Unbalanced Community Management

Why You Need It

Consider

Avoid

Why You Need It

Consider

Avoid

Only the First Page Gets AttentionCompetition is FierceBoth Humans and Robots Must Know You Exist

No Instant Gratification (3-6 Months for Results) Off-page OptimizationOn-page OptimizationGoogle Analytics to See Progress

Black Hat (unethical) SEO TacticsContent Plagiarism

Build AwarenessIncrease Your Geographic ReachTrack Patient Leads and Improve ROI

Keyword Research ToolsIdentify Your Target AudienceNegative KeywordsMaintaining Your Quality Score

Out Of Control SpendingBreaking AdWords RulesInaccurate Landing Pages

Marketing YourPractice Online

Search EngineOptimization

Pay-Per-Click

Your Website

Social Media

Identify The Best Marketing For Your Practice

Learn more about the ways to market your practice by downloading the complete Definitive Guide to Online Marketing at www.ProSites.com/GetTheGuide or call 888-932-3644. Website Design and Marketing

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