identify, research and cultivate major gifts with the raiser’s edge prospect module
DESCRIPTION
In this powerpoint Ray Villarica, Blackbaud Pacific's Higher Education Manager as he provides an overview and demonstration of the RE:Prospect Research module. For more information on the RE:Prospect module please contact [email protected].TRANSCRIPT
5/3/2013 Footer 1
IDENTIFY, RESEARCH AND CULTIVATE
MAJOR GIFTS WITH THE RAISER’S
EDGE PROSPECT MODULE
R A I S E R ’ S E D G E ( R E : S E A R C H )
S O L U T I O N O V E R V I E W
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RE:Search helps Manage prospective major gift donors from
identification and profiling to cultivating and soliciting major gifts
or Grants
• Ensure high quality donor service by easily maintaining all solicitations
in one system.
- Detailed financial information
- Prospect rating information
• Manage cultivation activities using Moves Management
• Better visibility of major donors and major donor prospects
• Centralised strategy for handling major donors
• More accurate forecasting
• Look professional to grant-making organisations
• Avoid missing opportunities for major gifts and grants
WHAT IS RE:SEARCH ?
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1. Identification
2. Research
3. Strategy
4. Cultivation
5. Solicitation
6. Negotiation
7. Stewardship
SEVEN STAGES OF A MAJOR GIFT PROSPECT
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Identify prospects
a. From The Raiser’s Edge
• Reports
– Top Donors Report
– Consecutive Years Report
• Screening and modeling constituent data
b. From prospect research
c. From development officers
1. IDENTIFICATION
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• Create record
• Mark Prospect Classification and Status
1. IDENTIFICATION
Prospect Tab
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• Conduct prospect strategy meeting
- Run constituent profiles based on status of “1-
Identification”
- Review prospects
- Drop prospect or assign to research
• Drops
- Change status to “Dropped”
- Add a constituent note explaining reason for
identification and dropping
1. IDENTIFICATION
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1. IDENTIFICATION (DROPPED PROSPECT)
Prospect Status =
Dropped
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1. IDENTIFICATION (DROPPED PROSPECT)
Add Prospect Note
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1. IDENTIFICATION (DROPPED PROSPECT)
Add Prospect Note
Details
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• Change Status to “2-Research”
• Do research - Enter findings into appropriate RE fields, not into Notes
- Family and friend information into individual relationships
- Work history and religious and community involvement into organisation relationships
- Education history into education relationships
- Wealth and giving information into Prospect
- Use multiple Note Types
2. RESEARCH
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• Use RE Constituent Profiles, not Microsoft Word
• Assign initial ratings – e.g. CAP rating
– Capacity (Ability)
– Affinity (Linkage)
– Propensity (Interest)
• When research is complete, change Status to “3-Strategy”
2. RESEARCH
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2. RESEARCH
Add Prospect
Relationships
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2. RESEARCH
Add philanthropic
interests
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2. RESEARCH
Add Gifts to Other
Organisations
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2. RESEARCH
Research financial
information (capacity)
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2. RESEARCH
Research ratings
(likelihood)
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• Prospect Strategy meeting
- Run profiles based on Status of “3-Strategy”
- Assign moves manager/prospect manager
• During or after meeting determine
- Funding purpose
- Expected $ amount
- Anticipated ask date
- Primary and secondary players
- Plan of 5-7 actions
3. STRATEGY
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• After plan has been created
- Update Status to “4-Cultivation”
- Assign prospect manager and other partners as
assigned canvassers
- Create proposal
• Proposal = Opportunity
- Enter actions, linked to proposal
3. STRATEGY
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3. STRATEGY
Use Action Tracks to
manage workflows for
major donor prospects
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3. STRATEGY
Assign solicitor and
relationship manager
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3. STRATEGY
Create a proposal
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• Work moves/actions
- Use RE dashboards and reports for actions and
proposals
- Update actions with contact reports
- Update constituent record with new information
- Add and modify future actions to refine strategy
- Update and modify proposal
4. CULTIVATION
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4. CULTIVATION – FUNDRAISER ACTIVITY DASHBOARD
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4. CULTIVATION – FUNDRAISER PIPELINE
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4. CULTIVATION – MONTHLY FORECAST DASHBOARD
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4. CULTIVATION – FUNDRAISER TEAM REPORT
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4. CULTIVATION – MAJOR DONOR PROFILE
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• When cultivation is complete and next action will be
solicitation, change Status to “5-Solicitation”
4. CULTIVATION
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• Update solicitation action
• Update proposal
• Make ask
• A “Yes”
- Update action
- Update proposal
- Add gift, linked to proposal
- Continue with Stewardship stage
5 & 6. SOLICITATION/NEGOTIATION
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• A “Maybe”
- Change status to “6-Negotiation”
- Add necessary actions
- Update proposal
• A “No”
- Update actions
- Update proposal
- Change Status to “Dropped”
- Need to determine next steps with
prospect
5 & 6. SOLICITATION/NEGOTIATION
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• Change Status to “7-Stewardship”
• Create and work a Stewardship plan of
actions linked to proposal
- Recognition
- Thanks
• At “conclusion” of Stewardship phase,
determine next steps for prospect
7. STEWARDSHIP
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• Design a consistent process for moves
management.
- Use action tracks where possible
• Store data in the appropriate fields in RE using
Prospect/Actions/Notes/Media linked to a proposal.
- Avoid notes where possible
• Exclude or Include? Major Donors from standard
direct mailings – above all coordinate approaches
• Configure standard queries, reports and
dashboards to track the status of proposals
SUMMARY
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For more information on how this could work
for your organisation, please contact:
[email protected] | @rayv_bbp
+61 2 8986 6006
Or visit our website here:
http://www.blackbaud.com.au/
QUESTIONS?