idea factory
TRANSCRIPT
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psykologifabriken.se/traning
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customers
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customers
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10 000 timmar av träning gör dig inte till expert
=10 000 timmar av träning gör dig inte till expert
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Goals: - Get a new perspective on creativity and what you can do to become more creative- Generate ideas on new ways of selling, outside of your area of expertise
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The creativity challenge
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Agenda
1. About creativity
2. sellING in new ways
3. creative habits
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dagens upplägg
1. Vad är kreativitet?
2. vänd på antagandet
3. Att skapa kreativa vanor
Agenda
1. About creativity
2. sellING in new ways
3. creative habits
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”If I tried to understand my creative process I would probably ruin it”
”Inspiration isn’t something I can control”
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”A genius can only be recognized by another genius!””There are only a few geniuses!”
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Creativity is behaviors
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”The research is conclusive: Creativity is a set of behaviors that you
can learn to do better, successful creativity is about 80 percent learned”
Keith Sawyer, Washington university in St: Louis
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A behavior is everything a person does or says
A behavior is something we can observe
A behavior is not an interpretation of something a person is doing
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Double check
Get opinions from others
Practice and prepare
Iterate and improve
Gather a lot of facts
CarefulATTRIBUTE
BEHAVIOR
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Have lunch with a customer
Attend business seminar
Practice and prepare
Ask a co-worker for advice
Create leads list
Sales-drivenATTRIBUTE
BEHAVIOR
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Read an article on a subject you know nothing about Present an idea for a
co-worker
Ask for feedback
Save an idea
Build on others ideas
CreativeATTRIBUTE
BEHAVIOR
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The importance of valuing creativity
”I see myself as a person who is good at being creative”
”To be creative is something I value a lot”
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Start collecting creative behaviors
Worksheet
A behavior is everything a person does or says
A behavior is something we can observe
A behavior is not an interpretation of something a person is doing
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Ask a collegue for feedback
Worksheet
Get inspired by an unexpected sourceAttend a seminar on a subject
you know very little about
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1. Creativty is something you do, not something you are
2. Behaviors are something specific and that’s not an interpretation of what a person does
3. Attributes are a set of specific behaviors
SUMMARY
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Agenda
1. About creativity
2. sellING in new ways
3. creative habits
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Cellphone
NokiaFinland
Moomintroll
Negative result
Rubber boots
Neural networks
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Dj for Ipad, var detta det bästa alternativet?
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1. To keep papers in place
2. As a ring
3. As a hook to catch fish with
4. As a miniture belt for your pants
5. As an instrument to measure tidewater
6. As an instrument to reach dust in very narrow places
7. To stir a drink
8. To make a fortune if you sell it to someone who never seen anything similar before
9. As a TV antenna
10. As a conductor pin if the orchestra can see well enough
Different uses of a red paperclip
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Selling in new waysGoal: Ideas on how to sell differently at Mercer
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A restaurant...have chefs who cook the food...in a specific location...and have menus that you choose your food from
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A restaurant that doesn’t have chefs who cook the food
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A restaurant that doesn’t have a specific location
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A restaurant that doesn’t have menus you choose your food from
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1. Write down three assumptions about selling at Mercer
2. Reverse you assumption and generate ideas based on the reversed assumption
Goal: Ideas on how to sell differently at Mercer
Worksheet
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WorksheetMostly through calls and emailsTowards companies with more than 50 employees
Takes three months to close a deal
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1. Our memories are sorted in networks
2. Sometimes our brain can create barriers for our creativity
3. Strict limitations will help you create new associations
SUMMARY
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Agenda
1. About creativity
2. sellING in new ways
3. creative habits
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You won’t become more creative by attending a lecture, you learn creativity from your experiences
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How long does it take to form a habit?
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How long to form a long term habit?
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Habits always occur in specific contexts
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W.O.O.P — how to create habits
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Wish: What habit do you want to form?
Outcome: What will this result in?
Obstacle: What could stop you from forming the habit?
Plan: Create a plan, if X then Y
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Generate new leads
Increased sales
Lack of time, stress, lack of information
Hear about an interesting company
search on for them on Linkedin and save that page
Worksheet
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1. It takes 66 days to form a habit
2. Habits occur in specific contexts
3. Create a plan for your new habit
SUMMARY
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[email protected]/laninge
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@livetifabriken/psykologifabriken
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