icawc 2013 - how the digital revolution is transforming organisations -bertie bosredon
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ICAWC 2013 - Bertie Bosredon's presentation about How the Digital Revolution is Transforming OrganisationsTRANSCRIPT
HOW THE DIGITAL REVOLUTION IS TRANSFORMING ORGANISATIONS
14 October 2013 – 4.30pm . Bertie Bosrédon
Bertie
Bosrédon*
Bertie Bosrédon* @cafedumonde http://bertie.fr . [email protected] */bow-ray-dom/
October 2013!
!Digital!
Revolution!
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Introductions!!!@ICAWC!#ICAWC2013 !
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About me!
! BHF!
! Breast Cancer Care!
! Freelance!
! Amnesty International, Samaritans, International Tibet Network, Christian Aid, Scope, CharityComms, Jesuits in Britain, Willow…!
! Podcast!
! School…!
Claude 61 Dijon (France)
revolution!
organisation
Monarchy!
Democracy! organisation
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Digital First!
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*
*
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*
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External engagement!personification of the brand!
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Reach !!digital services delivery!
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Internal culture !!(towards) the end of silo working!
* Digital Awareness!
Area! Digital Awareness!Steps! Beginner! Intermediate! Advance!
Skills! Trends & tools! Understand your audience!
Collaborative working!
Knowledge acquired!
• Digital first!• Key trends!• Communication tools !• Tactics used at Scope!• Our digital strategy!• Working with us !
• Segmentation !• User persona!• User experience!• The right message / ask for the right audience!• Examples of targeted messages !• Safeguarding!
• Establishing requirements!• Defining objectives!• Preparing a brief!• Technology, !• Content and assets!• Budget!• Key principles of project management!• Engaging your team!
Delivery! Induction!Team meeting!FAQs!Webinars!
Workshop!Project coaching!!
Workshop!One-to-one training!
Stakeholders!
Social Media!
Activity Social media
Principles Consistent, inclusive, coherent, brave, agile, empowered
Skills Stage1 SM100
Listening
Stage 2 SM200
Engaging
Stage 3 SM300
Measuring
Stage 4 SM400
Recruiting external
‘champions’
Stage 5 SM500
Planning a campaign
Requirements (tools & resources)
Guidelines, platform/tools
training, online training
module
Online training module, tools,
software
Online training module,
tools, software, workshop
Online training module,
tools, software, guidelines
Workshop, 121 training, case studies, online training
module
Measurement and evaluation !
Area Measurement and evaluation
Principles Consistent, coherent, shared, results-driven, person-centric
Skills ME100
Introduction to web analytics
ME200
Benchmarking (sector,
movement) and objectives
setting
ME300
Converting objectives into web metrics
ME400
Interpreting data and producing
reports
ME500
Communicate results across the movement
Requirements (tools & resources)
Workshop, webinar,
guidelines, software
Templates, case studies,
workshop, webinar
121 training, workshop, webinar,
guidelines, FAQ,
glossary
121 training, templates, guidelines
Workshop, 121 training, case studies
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Digital First!
! Technology!! open source!! cloud!
! External engagement!! Change of tone!! Brand positioning!
! Reach!! Digital services!! Online tools!
! Internal culture!! Conversations!! Co-owned project!! Shared skills!
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Discussion:!What are our key challenges?!!- Technology!- External Engagement!- Reach (services)!- Internal culture!
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Finding solutions!
