ibp welcome meeting 7th february 2012
DESCRIPTION
Presentation used in the welcome meeting - International Business Programme - Faculty of Economics and Business - University of Alicante, SpainTRANSCRIPT
Welcome
7 February 2012
MACARENA ORGILÉS
OFICINA DE RELACIONES INTERNACIONALES
Office: Germán Bernácer Building (number 36)
Available everyday from 9 to 14h (on Thursdays also from 15 to 17h)
Phone : +34 965909406
Fax : +34 965909789
JOSÉ M. CASADO
ASSOCIATE DEAN FOR INTERNATIONAL RELATIONS
Office: Germán Bernácer Building (number 36)
Available on Wednesdays from 9 to 11h.
Modules offered in the 2nd
Semester
• HUMAN RESOURCES MANAGEMENT - Prof. Juan Llopis
• THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONS – Prof. Oana Driha / Prof. Pedro Manuel García
• CROSS-CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN - Prof. Pilar Barra
• SPAIN: SOCIETY AND CULTURE - Prof. Rafael Valdueza / Prof. Raquel Huete
• ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS - Prof. Virginia Payá / Prof. Reyes González
• GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT – Prof. Juan José Tarí / Prof. José Francisco Molina
• INTRODUCTION TO ENVIRONMENTAL ECONOMICS - Prof. Roberto Escarré / Prof. Denise Eisenhuth
• MARKETING IN THE EUROPEAN UNION – Prof. Juan Luis Nicolau / Prof. Sonia Rujas / Prof. Felipe Ruiz
• MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT - Prof. Enar Ruiz
• RETAIL MARKETING – Prof. Mayo de Juan
Short presentations of the modules
offered in the 2nd Semester
HUMAN RESOURCES MANAGEMENT
Prof. Juan Llopis (DEAN)
The main objectives of this course are: Having in mind that every manager of a firm is a HRM, give a general guide about how to manage people; argue how a HRM can be a strategic partner of any firm; have a general overview about the knowledge, skills and abilities that must have a Human Resources Manager; describe the fundamental tools, methods and techniques that are used in a Department of Human Resources. (syllabus).
THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONS
Prof. Paloma Taltavull / Prof. Oana Driha / Prof. Pedro Manuel García
The subject aims to analyze the past, present and future of European integration on the basis of historic and economic reasoning. This process and its effects will be assessed taking into account differences in European Member States economies as well as considering the EU as a whole at the international level. (syllabus).
SPAIN: SOCIETY AND CULTURE
Prof. Rafael Valdueza / Prof. Raquel Huete
This course is designed as an exploration
of contemporary Spain, its culture, its way
of life and the issues confronting them. It
seeks to provide students with a better
understanding of the diverse influences
that make up contemporary Spain
(syllabus).
CROSS CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN
Prof. Pilar Barra
The current globalization seems to present an
ideal environment for companies to be successful
anywhere in the world. Sometimes we are not able
to understand why our perfectly planned strategy
did not result in a remarkable success.
Not all countries behave in the same way when
doing business. Only by knowing perfectly our
target country business culture should we be able
to start doing business. If not, a high risk of failure
would be present. This course provides a
comprehensive view of Spain and its business
culture as the key to success. (syllabus).
ENTREPRENEURIAL INITIATIVE: STARTING AND
RUNNING A BUSINESS
Prof. Virginia Payá / Prof. Reyes González
Objective is two fold:
First Part: Create positive attitudes towards entrepreneurial initiative
Second Part: Learn skills and tools for running a business today
First Part: •HOW and WHY entrepreneurship is being promote within the E.U. •HOW we can TRANSFORM an idea into a business •Once we are established, HOW we can grow our business; business Strategies and Internationalization
Second Part:
Modern Management: management SKILLS
Organization and Change: STRESS and CONFLICT
Control, Information & TECHNOLOGY
Corporate SOCIAL RESPONSIBILITY & Business ETHICS
ENTREPRENEURIAL INITIATIVE: STARTING AND
RUNNING A BUSINESS
Prof. Virginia Payá / Prof. Reyes González
Methodology:
Lecturers will introduce the topics
•You will work in class with real cases
•You will learn to analyse information provided by companies
•You will know about organizations that will show you:
WHAT they DO
HOW they Work
WHAT services they provide to companies and
to people thinking to start a business
Evaluation:
30% Theory (test, multiple choice)
40% Practice: Business Plan and an Essay
30% Work in class, participation,
attendance (syllabus).
GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT
Prof. Juan José Tarí / Prof. José Francisco Molina
Quality management and environmental management are key practices that have positive impacts on business competitiveness. The main objectives of this course are: to analyse the evolution of quality and environmental topics; to know the concepts and main tools about quality and environmental management; to know how to manage processes in organisations to meet customer needs; to determine how companies impact on the natural environment examining how firms can reduce their environmental impacts; to learn how to implement quality and environmental management systems. (syllabus).
GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT
Juan José Tarí Guilló and José Francisco Molina Azorín
* OBJECTIVES:
- To know the basic concepts and main tools about QM and EM
- To learn how to manage processes to meet customer needs
- To determine how companies impact on the natural environment and how they
can reduce their environmental impacts
- To learn how to implement QM and EM systems
* SYLLABUS:
PART I: Quality management (units 1 and 2)
PART II: Environmental management (units 3 and 4)
* METHODOLOGY:
- General overview of the main concepts and tools; videos
- Resolution and discussion of cases and readings, presentations by students
* ASSESSMENT:
- 10%: attendance and participation
- 60%: resolution of cases and presentations by students
- 30%: exam
INTRODUCTION TO ENVIRONMENTAL ECONOMICS
Prof. Roberto Escarré / Prof. Denise Eisenhuth
• The objective of this class is to assist you in observing and approaching environmental problems, as well as issues in an objective and analytical manner without employing sophisticated models or quantitative methods. The case study approach is emphasized in this course. Prior economic or math courses are not necessary for the class.
• In particular, students will be encouraged to consider how environmental economics can be applied to deal with major environmental issues such as climate change, biodiversity loss, the impact of trade, carbon and other footprints, the environmental costs versus the benefits of projects, etc.(syllabus).
Methodology
• Lectures: PowerPoint available from Campus
Virtual in advance
• Seminar sessions: Class Discussions /
Assessments based on lectures, videos & articles
At the end of the course, successful students
should be able to:
– Apply basic economic tools such as cost
benefit analysis to simple environmental
problems
– Understand how some of these economic tools
have been applied in practice
The course aims to enhance research skills, ability
to organise available information, and think
critically particularly through the preparation of a
short presentation and the drafting of papers
MARKETING IN THE EUROPEAN UNION
Prof. Juan Luis Nicolau / Prof. Sonia Rujas / Prof. Felipe Ruiz
On completion of this course, the student should be able
to: acquire a global overview of European Marketing; formulate and recognize European Marketing Strategies; how to adapt marketing concepts to practical cases studies; understand national differences among countries and create marketing plans and evaluate the implication of an enlarged EU
in global markets. (syllabus).
MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT
Prof. Enar Ruiz
• This course focuses on the TACTICAL and
STRATEGIC decisions on marketing variables (product,
price, distribution and communication) that a company
faces in a changing and competitive environment.
• This course has a mainly PRACTICAL APPROACH.
Students will manage the marketing departments of
different companies competing in the marketplace. To
analyze the performance of these companies, a virtual
environment will simulate the real market. (syllabus)
LEARN by PLAYING MAKING MARKETING
DECISIONS
Information
Marketing decision
Results Competitive
setting
Feedback
Information
Marketing decision
Results Competitive
setting
Feedback
Information
Marketing decision
Results Competitive
setting
Feedback
Information
Marketing decision
Results Competitive
setting
Feedback
Information
Marketing decision
Results Competitive
setting
Feedback
Group work Individual work
ASSESSMENT (active participation in class)
Attendance (min. 80%)
& SUCCESS working during the sessions
&
MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT
RETAIL MARKETING
Prof. Mayo De Juan
This course will familiarize students with the decisions
and strategies involved in running a retail firm in
national and international markets.
Retailing is analyzed as one form of marketing.
Attention is devoted to:
The world of retailing
Retail Market Strategy: segmentation & positioning
Merchandising & customer service
Store image and store location
Store atmosphere
Methodology includes case study resolution in
class and presentations. (syllabus).
Thank you¡