i would do anything for a like but i won't do that
TRANSCRIPT
I would do anything
for a like but I won’t do that Social Media for Post-secondary institutions
Who is it?
A game-changing company that reinvented communication.
It invented the spell checker, grammar checker, and laptop word-processor
In 1989 they earned $500 million in revenue
“Many people believe that the typewriter and word-processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world.”
let’s start a business
you don’t need to go to a bank for
financing
you don’t need an expensive
credit card terminal
you don’t need to hire
people
you don’t need a building or pay for an entire
office
now lets celebrate!
we don’t need a
taxi
we don’t need to stay at a hotel
we don’t have to go to a
restaurant
The Movie industry has been disrupted
The fashion industry has been disrupted
The education industry has been disrupted
The dating industry has been disrupted
our world has been
disrupted
80,000 text messages
35,000,000 missed phones
calls
the pope’s inauguration
Capture event hashtags
using Storify
Sticks don’t work anymore Try Carrots
A campaign to try and reduce drug use did the opposite. Don’t tell people what to do.
I Would Do Anything For a Like But I won’t Do That
People only go online for two reasons;
to solve a problem or to entertain themselves.
Quit telling people to share what you create. Create something people want to share.
Youtube What could you share?
Twitter How will you engage with people?
Who would be smart to talk to on Twitter?
What hashtags should you be searching?
Facebook What reason to people have to like you?
The secret to Facebook? Allow people to waste time on your page.
What kind of contest would you run?
What can you give away?
Instagram What reason do people have to follow you?
What’s the best part of your school that you could take a picture of?
What kind of contest could you run on Instagram?
Our school will be known for
________________
http://mycollegeguide.org/blog/04/2015/60-colleges-universities-instagram/ http://www.uversity.com/blog/public-universities-and-their-quest-for-the-perfect-social-media-campaign/
www.strategylab.ca
Twitter : @jephmaystruck
Instagram: @Stratlab