simplify everything. do anything, sap

Simplify Everything. Do Anything. Tomer Steinberg SAP Israel Customer

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2 Customer

“The (effective) use of big data will become a key basis of competition and growth for

individual firms.”

Big Data means delivering solutions that take a business to the next level of success

Big Data Exploitation A Business Imperative…..


“If I had asked my customers what they wanted they would have told me that they wanted

a faster horse”

Henry Ford (alleged)

Big Data Exploitation A Business Imperative (not just a technical way of making horses faster)


Gain competitive advantage by becoming a solution provider rather than

an equipment manufacturer

Requires predictive analytics and algorithms to forecast equipment health

Impact gross transaction value

Optimize offerings from sellers with buyer demand in the eBay economy by finding

signals within 50+ PB of noise daily

video

Today… SAP is Transforming Business with Big Data

http://www.sap.com/asset/detail.2013-06-jun.ebay-ctv-mp4.html


For decades, a complex landscape of core, yet disparate, technologies have been cobbled together to solve business problems

HOLDING YOU BACK

DATA STORAGE & RETRIEVAL ANALYSIS FORECASTING

SENSING & UNDERSTANDING

REAL-TIME SHARING

These technologies are critical to success but the infrastructure is

Presenter

Presentation Notes

Technology drives business solutions The building blocks of technology remain the same – want to say “ How these building blocks are delivered has changed – how they’re implemented/acquired is holding you back Historically, the building blocks have been – separate technologies that need to be cobbled together? Typically buy from different vendors, makes your IT landscape complex. In addition you need to integrate and enterprise copy and paste, that makes it slow. Cuz you spend all the time and money in integration you don’t have time for innovatin. Get all this predone for you. Questions that should pop up Measure true profitability with actual costs? See real-time inventory for thousands of stores? Increase inventory turn? How to move slow inventory, fast? Visibility into supply chain costs?


SAP HANA changes the game

ONE platform ONE copy of the data

LESS integration MORE innovation

SAP HANA combines all these technologies to dramatically accelerate your business

Presenter

Presentation Notes

In today’s world technology is a central element of any business solution and seemingly the same building blocks are needed every time a solution is designed… One slide – head “SAP HANA Changes the game 4 points without build SAP HANA combines – (use building blocks) all these technologies? into buildig blocks into ONE platform One platform One copy of the data Less integration More innovation SAP HANA changes that


One atomic copy of data for Transactions + Analysis, All in Memory

Eliminate unnecessary complexity and latency Less hardware to manage Accelerate through innovation and simplification

3 copies of data in different data models Inherent data latency Poor innovation leading to wastage

Separated Transactions + Analysis + Acceleration processes

SAP HANA (DRAM)

Transact

ETL

Analyze

ETL

A Common Database Approach for OLTP and OLAP Using an In-Memory Columnar Database Hasso Plattner

VS Accelerate

Cache

Re-think Data Management for Real-time Business

Presenter

Presentation Notes

3 copies of data In different data models Inherent data latency Accelerate through cache In recent years, computer systems have increased number of processing cores with large integrated caches. Main memory space has become practically unlimited with the ability to hold all the business data of enterprises of every size. Falling prices have moved processing from Disk/SSD to In-Memory. Memory access is 1M – 10M times faster than disk. Disk-centric computing was also one of the major factors that forced separation of transactional and analytical workloads. Moving data to various locations was necessary for reporting to circumvent network issues. Pre-processing of data then became the necessity to optimize linear data transfers. We do not have to live with those limitations any more. Feasibility is given. Through advances in data sciences combined with relevant hardware trends, SAP is leading the real-time computing revolution… leveraging the power of in-memory computing to bringing OLAP and OLTP back together in one database. This transforms how we construct business applications and our expectations in consuming them. Adopting this new technology will sharpen your competitive edge by dramatically accelerating not only data querying speed but also business processing speed.


Supports any Device

Any Apps Any App Server

SAP Business Suite and BW ABAP App Server

JSON R Open Connectivity MDX SQL

Other Apps Locations Real-time HADOOP Machine Unstructured Transaction

SAP HANA Platform SQL, SQLScript, JavaScript

Integration Services

Spatial

Business Function Library

Search Text Mining

Predictive Analysis Library

Database Services

Stored Procedure & Data Models

Planning Engine Rules Engine

Application & UI Services

SAP HANA Platform Converges Database, Data Processing and Application Platform Capabilities & Provides Libraries for Predictive, Planning, Text, Spatial, and Business

Analytics to enable business to operate in real-time.

SAP HANA Platform – More than just a database


✔ Real-time Analytics

✔ All apps run faster

✔ Amazing mobile & user experience

✔ Avoid costly IT maintenance

SAP HANA Can Power Everything You Do

Presenter

Presentation Notes

Business Suite | Business Warehouse (BW) | Analytics | Cloud LoB (SRSF, Ariba, CRM) | Custom, 3rd Party Apps Expand HANA platform capability with multi-tenancy for efficient cloud deployment Deliver innovations in the HANA native Application Programming Model to continuously improve HANA as a development platform Enable the customers’ transition to the cloud by offering HANA Enterprise Cloud for all SAP products Ensure a strong integration between our on premise, managed cloud and public cloud solutions (as well as cloud to cloud) Deliver a platform to our ecosystem by offering a compelling end-to-end developer experience Leverage HANA platform for extending our current applications and building new solutions SAP HANA permits OLTP and OLAP workloads on the same platform by storing data in high-speed memory, organizing it in columns, and partitioning and distributing it among multiple servers. This delivers faster queries that aggregate data more efficiently yet avoid costly full-table scans and single column indexes. The SAP HANA Studio delivers an all-in-one support environment for system monitoring, backup and recovery, and user provisioning.

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 15 Customer © 2014 SAP AG. All rights reserved. 15

On Premise HANA

HANA Enterprise Cloud

HANA in Amazon’s

Cloud

HANA in Partner

Clouds

HANA in Virtual Environments

HANA

And with a perpetual or subscription license, customers will have more choice from SAP than with any other platform provider on the market!

SAP HANA Everywhere


Drive innovation by improving forecasting models* Analyze Big Data from sensors. Watch the video.

Engaging customers and building fandom* Built state of the art experience for fans. Watch the video.

Improve diagnostic through pattern detection 300M records; analysis in 2-10 seconds. Watch the video.

Predict customer purchase sentiment Seasonality Analysis in 5 seconds. Watch the video.

Cost Reduction, Tire Life Extension* 40 billion events per year analyzed. Read about Services Success

Customer Insight Detect critical signals from 50+ PBs of data in eBay EDW. Watch the video

Performance Insight of Customer Behavior* Improved ROI of campaigns by targeting the right audience. Watch the video.

SAP Big Data Strategy Methodology Example Successes

https://www.youtube.com/watch?v=ZjGo6Sk_CTQ&feature=player_embedded

https://www.youtube.com/watch?v=HWtvaPdDYxE&list=PLE07579394BB0B24E

https://www.youtube.com/watch?feature=player_embedded&v=2-TuA6Q6QiQ

https://www.youtube.com/watch?v=4OlagMLUYo8&feature=player_embedded

http://www.sapbigdata.com/wp-content/uploads/2014/01/Pirelli.pdf

https://www.youtube.com/watch?v=hS-0ZadT6so

https://www.youtube.com/watch?feature=player_embedded&v=2-TuA6Q6QiQ


The explosion in data volume, variety, and velocity is called Big Data – and if you can harness it, it will revolutionize the way you do business.

SAP’s Big Data platform, applications, analytics, and services can help you dive into that ocean of information and extract real business value – in real time.

SAP offers a proven methodology and approach to discover breakthrough performance possibilities specific to your business and quantifies the value potential

Start with a SAP Big Data Innovation Workshop