i c credentials jan 16
TRANSCRIPT
Credentials - iCumulus
About Us
“iCumulus is a team of Direct Response experts…”
o Data Marketing experts – 15 years digital experienceo Relationships with over 50 premium online publisherso Match service with technology – best of breed o Privately owned - 30% stake holding o 20 staff o SYD - Account management, Analytics, Optimisationso BKK – Operationso SUV - Techo Performance remuneration onlyo Deep experience with Finance/ Insurance clients
About Us
• Ad Tech Stack
Artificial Intelligence – email lead Nurturing
Lead Management Platform – data validation
Data Management Platform - DMP
Real time Trading desk
Collect Re-target Convert
Services
• Data drives the sales funnel
Awareness
Consideration
RESPONSE
Yahoo! Native
Data Utilisation
Native Advertising
• Custom Audiences• Look-a-like
• Display re-targeting
• Email Prospect List• AI Nurture• Call centre
Delivering Prospects – Process
How we Operate
o Onboarding clients: (0-3 months)o Strategy > Key KPI’s > Publisher selectiono Tech set up – delivery leads in real-timeo Introduce Publishers one by oneo Weekly reporting – KPI monitoringo Educate sales teams
o Service Level Agreement (SLA)o Mutually beneficial exclusivityo Commitment of resources – Analysts, optimisation team, turn around timeso WIP meetings – 1 or 2 per montho New opportunities – 1st to marketo AI to increase contact rateo Retention contact strategy -Retargeting
o Resources:o Resource Centreo “Best Uses if online prospect data” – white papero Presentations to Key sales teams
iCumulus Pty LtdLevel 9, 131 York Street,
Sydney NSW 2000Ph: 02 9285 0904M: 0410 215 222
www.icumulus.com.au
Thank you!