THE NETWORK Communication Group is a holding company created to host the group’s different specialized communication disciplines that professionally serve

local, regional and international clients.

Answering the clients needs and challenges of the growing and evolving communication landscape, THE NETWORK Communication Group provides

partners holistic and integrated creative solutions.

Built on fusion, each NETWORK arm collaborates its skill set, its talent and its business practice to drive forward the best communication solutions for each

client.

We strive to become the leading Independent network.

OUR REGIONAL PARTNERS

contents

under themicroscope

the 4A’s effect

assessmentaspiration aesthetic

application

assignmenttimeline

our Work

contact

under the microscopeThe foundation of a brand determines its success. By understanding exactly what a brand is composed of we ensure that it receives the suitable and adequate dosage of handling to thrive in any market.AGA DNA Branding Solutions doesn’t just manage a brand. We delve into the very structural make-up of a brand, dissecting it to its absolute core and sourcing that key gene that sets each brand apart – its unique genetic code. Only then can we begin treating and building a brand to its optimal prime.

the 4A’s effect

This world revolves around everything

primary.First place, podium

finishes…no one cares for what

follows.The same is said about brands. People respond to the biggest and best

and to get to that number ONE position

you need an approach that is borne from

4A’s thinking.

our branding approach

assessment

aspiration

aesthetic

application

our work

c.i. standards

al ain zoo & sub-brands

Founded in 1999

Pencell operates a full-fledged PR and event management firm,

servicing a broad spectrum of clients across the Middle East.

We are member of “THE NETWORK Communication Group”, present in

more than seven full fledged offices in key MENA cities (Dubai HQ,

Abu Dhabi, Amman, Beirut, Cairo, Jeddah, Riyadh, and two liaison

offices in Kuwait and Qatar) and over 50 worldwide through the ADK network of offices

This widespread network enables Pencell to bring deeper understanding,

innovation, creativity and superior value to every Partner assignment. 

 

PENCELL PR & EVENTS

Pencell DNATake the power of the written word (pen), combine it with a collective understanding of consumer behaviour (cell), and you will get Pencell PR & Events

CORE SPECIALIST AREAS

Government Relations

Technology

Real estate, Hospitality, Leisure & Entertainment

Luxury Accessories, Fashion & Beauty

Retail & consumer communications

Corporate & Research Communications

Automotive

OUR Services – Public Relations & Event Management

OUR Services – Crisis Management

When people say "crisis management" they think media.But there's more to crisis management than media training. W h a t ' s t o b e c o m m u n i c a t e d t o e m p l o y e e s , s h a r e h o l d e r s , c u s t o m e r s , s u p p l i e r s , t h e c o m m u n i t y , a n d t h e m e d i a ? W h o d e l i v e r s t h e m e s s a g e ? W h a t m e s s a g e ?

PLANNINGCrisis communications planningPosition Statements

TRAININGCrisis management for communicators

VALIDATIONSimulationsTabletop exercisesScenario-based discussions

with the world’s leading brands

PencellPARTNERSHIP

About usOur philosophy and experience let

us break typical patterns and have individual approach to each client. Our specialization is long-term digital projects from design, activation and implementation.

We specialize in the creation of multi-channel marketing and business solutions that add value to our clients and their customers.

Wetpaint unites a professional team which consists of strategists, designers, developers, copywriters, producers, community managers and others.

This fact allows us to fulfill all projects inside the agency qualitatively and operatively.

What we do

Creative & Content services

Application Development

Web development services

Digital Marketing Services

Social media strategies, Content creation and management

Social integration, monitoring and analysisCrisis management and social media policy

Websites, E-commerce, Microsites, Communities, Forums

Digital media planning and buying Search Engine Optimization & Search Engine Marketing

Display banners and Search advertising

Applications & competitions on Facebook and Mobile, Flash games,

Viral videos, Web banners, Newsletters

Innovation

Social media integration of campaigns on different platforms

Unique content for social media

Visual, Viral Video, Copywriting

“From Idea to Creativity”

Webdesign of Microsites, communities, forums…

Reputation and PR

Social media and blogosphere monitoring and reputation maintainence

Digital opinion leaders involvement

Brand reputation in web

Activation and Integration

Offline events for activity participants

Digital events and activities

Digital innovations integration

Media Planning and Buying

Target social advertising (Google interface, Facebook, linkedIn and others)

Advertising in applications

Display and rich media advertising

Search marketing services

Analytics

Complex digital activity analysis

Social media monitoring

Conversion, leads, social actionsand viral seeding valuation

Some of our Partners

Our Works

An interactive Facebook graphic novel microsite done for launch of Toshiba tablet

A fully integrated Facebook page with a “Spot the D-Max” photo competition on Facebook and Instagram

Launched an engaging Arabia Facebook page with a draw competition to build a fan base

An engaging and integrated social network with high level of engagement

An engaging and integrated social network with high level of engagement

An engaging and integrated social network with high level of engagement

Social network integrated and prepared to provide all sleep related info for fans

A fast moving Facebook page for WU global

Catch The DatesRamadan Competition Microsite for Western Union GCC

A Novel Beginning

A member of

Good, Better, the BEST… We won’t let it REST

Our Mission

Our aim is to deliver Novel Planning & Buying Services through:

Innovative ideas and media solutionTailor made buying approachAdvanced research methodologySuperior Digital media offering

…… A Company that turns ideas into realities

Our Philosophy

We embark on our mission so we deliver exceptional services along with a vision that adopts the Power of 3Ps

Ps=

PEOPLE PRICES PLANNING

Exceptional Services

Our Formula of Success We might be young, yet mature with over 40 years of cumulative

experience of our young and dynamic team. It is the natural evolution of AGA ADK Media division developed

with the objective to compete in the continuous change of the media scene and its requirements

Our Formula of Success

To integrate with our partners marketing and agencies teams so to form a coherent entity aiming to their success

The objective is to offer a premium personalized service rather than just a premier service that others can offer.

Attention without segregationOur clients will get the same personalized attention whatever be their size, budget and needs

In the Middle East

Our Presence

Started in mid 90’s. Rebranded & Restructured in 2012 More than 30 specialists Presence across the region: Abu Dhabi - Amman - Beirut -

Cairo – Dubai - Riyadh Coverage of the entire MEA region Clients portfolio ranges of the following industries:

FMCG - Financial institutions Furniture -

Pharmaceuticals Automotive - Electronics Fashion - Banks

Our team’s Experience

equation-media.com

Our Formula for Success

UNDERSTANDING HUMAN BEHAVIOR

Identifying Target

Audience Clusters

Media Consumption

habits

Brand Preference and Loyalty

MEDIA SELECTION

TRACKING AND

MONITORING

Adverts and Clippings Competitive

monitoringLandscape/ Category analysis

Online campaign Tracking

Media Measurement, Planning and Optimization

Launch campaigns

A New Formula for Success

equation-media.com

Big Brothers

Flexibility

Smart Buys

Passion and Aggressivity

Fast track priority service as a standard for all clients

Bureaucracy

Buying Clout

Unlimited Resources

High budgetclient prioritized

A New Formula for Success

Innovation, Fresh minds,

Passion must outshine the

conventional